WHO I AMI am a versatile marketing and communications manager focused on meeting deadlines and exceeding expectations. Driven by logic and motivated by meaningful work, I like to face serious challenges head-on while maintaining a sense of humor and perspective. WHAT I CAN DO• Implement go-to-market strategies• Create and launch engaging email campaigns • Design impactful product sheets and presentation decks• Maintain brand standards and collateral catalogs • Organize and host internal and external webinars PROFICIENCY• Microsoft Office suite (Word, PowerPoint, Excel…)• Adobe Creative Suite (InDesign, Acrobat Professional, Photoshop…)• Marketo and Eloqua marketing automation software• Salesforce client relationship management• WebEx online meeting platform• TeamSite website hosting platformFREDIFICATIONDue to my unconventional creativity and attention to detail, my co-workers coined the term “Fredification” to describe how I transform mundane materials into engaging collateral. From proofreading and maintaining brand standards to turning “too many words” into infographics, I can make your message more consistent and impactful. HOW I GOT HEREWhile I have worked in the business world for many years, I first made a living as a traveling musician. Once I got married and had a son, I focused on building a stable life for my family in my hometown of Buffalo, NY. After a decade of working in financial services, I took an opportunity to move my family to Chicago, IL and it's been our home ever since. FAVORITE THINGS• Percussionist: playing the drums and recording original music with rock and jazz bands• Bicyclist: riding any one of my five bikes - to work, for local errands, cyclocross races, group road rides, solo trail rides• Beer snob: this is a glorious time to be alive and experience the amazing cornucopia of flavors readily available todayTo network or share opportunities, please reach out to me here or at fredfall@gmail.com.