I have the honor and the pleasure of working with amazing people at Mediabrands Belgium, driving growth and digital transformation for many inspiring brands: Luminus, Beobank, Bpost, Pairi Daiza, TVH, ING, Aveve, Coyote...

20+ years of expertise in evidence-based marketing, performance, and e-commerce. Navigate the ever-evolving digital ocean and elevate your brand with proven strategies!

Over a remarkable span of 8 years, I led multiple teams, overseeing up to 15 direct reports, to craft an innovative and exceedingly efficient digital ecosystem. This strategic initiative resulted in double-digit growth, positioning the Belgian National Lottery as a regional leader in the lottery industry.Mission:- Managing all digital sales (+/- 380M€ in 2023 representing 25% of Total Sales)- Orchestrating acquisition and retention strategies across all digital channels (5.5M€)- Defining and challenging data models, target audiences and business metrics- Optimizing conversion and user experience for 2,3M digital customers- Assuming full business ownership during a complex digital transformation (both Front-End & Back-End) with Product, Data and IT colleaguesKey achievements:- Dramatically increased Digital Sales: grew from 9% to 25% Total Sales in 8 years- Transformed the Digital Ecosystem: successfully streamlined a convoluted digital ecosystem into a state-of-the-art, player-centric platform.- Built a High-Performing Team: strategically recruited, trained, and nurtured a team of exceptional digital marketing wizards, fostering a culture of excellence.

Driving growth at Belgium National Lottery and leading the e-business, performance, and direct sales team (7 people) under the direct responsibility of the CMO. Fully responsible for:- Data-driven growth, strategy, and budget- Player intelligence models and innovation- Integrated acquisition, activation, and retention Performance campaigns- New digital projects

Master 2 lectures on "e-commerce fundamentals"

Managed all digital operations at a renowned Belgian land-based and online gaming operator. Recruited and led a dedicated team of 10 professionals during the initial phases of navigating the intricate Belgian market regulatory landscape.Mission:- Developing a comprehensive digital marketing strategy to increase brand awareness and drive digital growth (+/- 100M€ Sales in 2015)- Orchestrating all digital campaigns and all media investments (budget 2,5M)- Launching a brand-new digital e-commerce platform in compliance with regulationsKey achievements:- Rapid Sales Growth: surge in Digital Sales from 7% to 18% Total Sales in 1,5Y- Platform Innovation: launched a cutting-edge digital e-commerce platform - Talent Acquisition and Development: Recruited and trained a team of 10 digital experts, successfully transforming the organization’s digital capabilities

- Developing thorough customer-driven marketing strategies- Build teams and manage change in organizations- Drive digital growth throughout all digital channels- Stimulate business intelligenceNOVALIS CONSULTING – Independent consultancy for various entities (Astrolabe Publishing, Leonidas France, Upon A Map, Fondation du Camp des Milles, Ludis Media...), leading marketing and philosophy workshops at Aix-Marseille University, writing books.

- Lead the French site launch and assume all compliance responsibilities- Assume P&L responsibility for all activities in France (7M€ marcom budget)- Handle media buying, PR, and creative agencies in the U.K., Ireland, Germany, U.S.A.- Manage all French TV projects (syndication and executive production)FULL TILT POKER – the best world online poker room. Licensed in France in Sept 2010 with ARJEL number: 0029.2010.07.26 – the main objective was to monitor and develop all business activities in compliance with the strict regulations. Full Tilt was acquired by Pokerstars in July 2012.

- Assume overall P&L responsibility for all French/Belgian digital and advertising activities - Lead an international team of 5 people- Evaluate and comply with French regulatory conditions- Handle creative, media and PR agencies in France, Malta, UK, DenmarkBETFAIR – One of the leading online sportsbetting companies in the world. Available in France since May 07 – main objective was to lead the transition from a grey market to a protected and regulated environment.

- Manage the main office and lead the company development (25 people)- Redesign new print and online offer- Develop and maintain relationships with numerous institutional partners - Negotiate contracts with international partners and follow deploymentEDITIONS ASTROLABE – French press publishing company specialized in human sciences. The Rockson Group became the main shareholder in March 05 and I was called to manage the new entity.

WINEANDCO – E-business start-up specialized in wine and spirits, wineandco.com quickly became the French leader in its own sector with a major fund raising of 16 M€ in 2000.

LSM – a small and competitive French Web Agency with excellent references. All their former activities were oriented on CD-Roms and 3D design.