Carlos Frederico Pires Gabrielli Filho Email & Phone Number

Cascais, Lisbon, Portugal

Lisbon, Portugal

Operational Manager in PortugalResponsible to start up the local operation managing Administrative and Portfolio areas.

Lisbon, Portugal

Lisbon, Portugal

- Elaboration of corporate brand strategy;- Formatting of the positioning and management plan for integrated brands (BNI Europa, Puzzle.pt));- Elaboration of marketing and trade plans aligned with brands business strategy;- Management of relationships with the press and opinion makers alongside PR team;- Elaboration of strategy for crisis management;- Negotiation and agreement of media for brands marketing plans;- Image production for advertising campaign;- Selection, hiring and management of suppliers for the execution of established marketing plan;- Marketing team management, involving: communications, production and media.

Lisbon, Portugal

Brazil

- CAA-GBG Country Strategy development and delivery;- Financial and accounting management;- Prospecting, negotiation and management of licensing contracts;- Licensing Brand Program management for ABInbev (Budwiser, Corona, Stella Artois, Brahma, Antarctica, Skol), Jeep, F1, Coca-Cola, Netflix, Kodak, Playboy, Bob Marley, David Beckham, Jennifer Lopez.

São Paulo Area, Brazil

- Strategy development and delivery for Herchcovitch, Mandi and G-Star in Brazil (R$50 million);- Commercial manager for brands multibrand and retail;- Prospecting, negotiation and management of licensing contracts (Herchcovitch);- Collection development (defining quantity and mix) alongside style team (Herchcovitch and Mandi);- Sourcing and buying for all brands;- Manager of manufacturing processes (national and imported);- Stock management and coverage for all brands;- Commercial calendar management for all brands;- Responsible for the launch of G-Star in Brazil;- G-Star relationship manager;- Planning and purchasing of G-Star products;- Responsible for all performance indicators and results.

São Paulo Area, Brazil

- Responsible for the agency’s operation (one of Brazil’s top 100 operations that focuses on fashion retail) and the coordination of customer service, creative, media and planning deliveries;- Management of advertising accounts for clients such as: Hering, Hering Dzarm, Ramarim, Lança Perfume, Fran’s Café, Morana, Balonè, MMArtan, Artex (annual media investment of approximately R$70 million);- Tracking of all performance indicators and results for the agency;- Implementation of management systems in the agency’s two units (São Paulo and Florianópolis);- The development of Planning Communication and Strategy for clients;- Client relationship manager.

São Paulo Area, Brazil

- Branding Projects implementation and management for clients such as: Itaú, Vivo, Rider (Grendene), Ipanema (Grendene), Carlyle, Suzuki, Grupo Protege, Procter & Gamble, AmBev and Herchcovitch;- Brand strategy development alongside clients senior teams;- Formatting and dissemination of a brand’s essence and platform;- Development of brands strategic positioning;- Development of brands corporate architecture and portfolio;- Development and application of Gap analytical methodology (planning dedicated on bringing together a brand’s current management with its strategic aspiration);- Coordination of brands creative process in their naming, design and language;- Tracking of quantitative and qualitative research.

São Paulo Area, Brazil

- Elaboration of corporate strategy for the development of fashion brand group;- Formatting of the positioning and management plan for integrated brands (Zoomp, Zapping, Fause Haten, Alexandre Herchcovitch and Clube Chocolate);- Elaboration of marketing and trade plans aligned with brands business strategy (Zoomp, Zapping, Fause Haten, Alexandre Herchcovitch and Clube Chocolate);- Management of relationships with the press and opinion makers alongside PR team;- Elaboration of strategy for crisis management;- Development and planning for São Paulo Fashion Week show;- Negotiation and agreement of media for brands marketing plans;- Image production for advertising campaign;- Selection, hiring and management of suppliers for the execution of established marketing plan;- Marketing team management, involving: communications, production, media and visual merchandising.

São Paulo Area, Brazil

- Management of brand implementation projects for clients such as: Banco Real ABN AMRO, Brastemp, Consul, SENAC SP, Instituto Acende Brasil, Cerâmica Portobello, Martins Comercio Atacadista, Grupo Camargo Corrêa, Banco Triângulo, Laboratórios Fleury, Rossi Construtora and Natura;- Brand strategy development alongside clients senior teams;- Formatting and dissemination of a brand’s essence and platform;- Development of brands strategic positioning;- Development of brands corporate architecture and portfolio;- Development and application of Gap analytical methodology (planning dedicated on bringing together a brand’s current management with its strategic aspiration);- Coordination of brands creative process in their naming, design and language;- Tracking of quantitative and qualitative research.

Araçatuba Area, Brazil

- Elaboration of business plan with other partners;- Responsible for the operation’s start up:- Planning and implementation of production process and plastic transformation;- Participation in employees selection process and hiring;- Purchase and installation of industry-related machines;- Management of commercial and marketing areas.

São Paulo Area, Brazil

- Management of TAM Fidelidade miles program partnerships, co-branded credit card and onboard media;- Elaboration of goals and expansion strategies alongside Marketing director;- Responsible for strategy on defining adequate partners to join TAM Fidelidade Program;- Management of department’s team (marketing, commercial and operational);- Prospecting, negotiating and signing new partnerships for TAM Fidelidade Program;- Department’s financial management: incomes (R$30 million in 2002) and the management of administrative and marketing expenses (budget);- Management of current partnerships – approximately 200 partnerships (marketing and commercial);- Responsible for all communications within the TAM Fidelidade Program’s partnerships area;- Participation in the company’s job rotation program, including: commercial, institutional marketing, marketing relationship, financial, systems, operations, planning (market analysis), customer service (bookings), maintenance, crew stopovers, yield management and internet.

São Paulo Area, Brazil

- Manager for the whole Gás Conversion project (4.800 units) at the CECAP park in Guarulhos;- Management of the entire team involved in the project, from the civilian section (a total of 200 employees), to the social section (a total of 15 employees);- Responsible for the project’s communication to the community affected;- Contracting and administration of work by third-party companies involved in the project.

Master'S Degree, Business Administration And Management, General

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Civil Engineering