Frederic Groll-Bourel Email & Phone Number

Panama City, Pa

Panama

Head of the Latin American & Caribbean business unit: operations, business development, team managementResponsible for business, marketing, legal, technical, hr and financial affairs of the unit.Strategic deployment of the TV5MONDE channel & related content for 30 + territories to Cable, DTH, OTT, IPTV & VOD providersSecuring carriage deals achieving revenue, subscriber and awareness increases2015:Instrumental for the launch of a dedicated Brazilian feedInstrumental for the launch of a B2B2C OTT platform, securing new stream of revenue2020: Pan regional launch of the AVOD platform TV5MONDEplus in Latin America and the Caribbean Defined and implemented a media plan for digital and out of home promotion campaigns Remote reporting to Head of Distribution, GM and boardLocal / remote management of executives and sales representativesLobbying with public authorities & media institutions2012-2018: Exclusive representation & launch of CMUSIC HD network in leading Pay TV operators. Recruitment, training and supervision of legal/administrative affairs for subsidiaries (Panama-Argentina)

Paris

VP global distribution, Head of Europe and LatamSupervision of the distribution & marketing strategiesLeadership & team management of sales & marketing executivesManagement of a 5M€ budget for distribution & MarkCom activitiesSet up & remote management of a team of sales, marketing & PR agentsInstrumental in the transition from a 20+ years free to a pay tv business model, achieving strong resultsStrategic leadership in adding value to the network through customization & launch of an SVOD offer

Buenos Aires

Business development for the carriage of the network within pay-tv operatorsSet up & management of pan-regional & localized marketing & communication activitiesDesign & implementation of pan regional advertising campaignsSet up & managed a team of local sales & marketing agentsHead of the subsidiary TV5 Argentina S.A, set-up of the local office, supervising legal, administrative, hr & accounting aspectsCrisis management following Argentina's economic meltdown in 2002Attendance of media shows such as Natpe as well as all latin-american events.

Buenos Aires

Network & business alliance development between Argentine & French football clubsIntroduced and promoted argentine 1st league players to scouts of french 1st league football clubs such as LOSC, Rennes, Bordeaux, Le Mans

Paris

Business Development in Europe & Japan of CG images, post-production services such as motion capture, full motion videos & special effects for computer game editors (Atari, Eidos, Square Enix, Electronic Arts), ride show producers (IMAX)Direct responsibility of the Square Enix account for the delivery of videos for the Final Fantasy franchise

Paris

Distribution & marketing manager for the Pay TV channels MCM, Muzzik & Fashion TV throughout Western, Central and Eastern EuropeCarried out distribution agreements with cable MSOs and DTH servicesAs key references introduced the Muzzik network with NTV+ Russia & MCM in USWest Czech RepublicKey role in establishing a JV for the launch of a Romanian version of MCMElaborated & implemented Pan-european marketing plans to secure brand awarenessRecruited and trained local sales, marketing & PR representatives

Houston, Texas Area

Responsible for defining & implementing cultural, scientific collaborations and partnerships between french & US institutions, securing the venue of artists, writers, professors, sociologists as well as scientists, in order to establish cooperation with counterparts in the states of Texas, Arkansas & OklahomaResponded to the Ambassador, Cultural & Scientific counselors at the French Embassy in DC

Bachelor Of Business Administration (Bba), International Business Development, Trade, Marketing & Communication

Digital Transformation: Platform Strategies For Success, Business Administration And Management, General, Certificate

The course is open to professionals who want to build, scale-up and monetize their platform and implement strategies to give it.

Bachelor Of Economy