Fred Ghamyan

Fred Ghamyan Email and Phone Number

Director of Retail Marketing @ Herbology Cannabis Co.
Detroit, MI, US
Fred Ghamyan's Location
Detroit, Michigan, United States, United States
Fred Ghamyan's Contact Details

Fred Ghamyan personal email

Fred Ghamyan phone numbers

About Fred Ghamyan

Experienced Senior Brand Marketing Manager with a combined 10 years in CPG marketing in a variety of industries including cannabis, beverages, personal and beauty care, and toys. Experience managing multi-million P&L's in matrixed organizations while retaining an entrepreneurial mindset to drive change and growth.

Fred Ghamyan's Current Company Details
Herbology Cannabis Co.

Herbology Cannabis Co.

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Director of Retail Marketing
Detroit, MI, US
Fred Ghamyan Work Experience Details
  • Herbology Cannabis Co.
    Director Of Retail Marketing
    Herbology Cannabis Co.
    Detroit, Mi, Us
    View
  • Common Citizen
    Head Of Marketing/Senior Brand Marketing Manager
    Common Citizen Jul 2023 - Present
    Detroit, Michigan, Us
    Leading marketing initiatives for house brands (Common Citizen, Tyson 2.0, Juicy Lucie) + 8 high volume cannabis retail stores (5 LIV Cannabis, Pure Lapeer, Xplore Lapeer, Cannavista)
    View
  • Pepsico
    Senior Brand Marketing Manager (Energy, Coffee, Tea)
    Pepsico Jan 2022 - Dec 2022
    Purchase, New York, Us
    Led strategic planning for marketing activation across the North Division for PepsiCo's iconic beverage brands such as Rockstar Energy, Mountain Dew Energy, Starbucks, Pure Leaf, and others.
    View
  • Pepsico
    Senior Brand Marketing Manager (Local Marketing + Sports Activation)
    Pepsico Jul 2021 - Dec 2021
    Purchase, New York, Us
    Brand Marketing lead for PepsiCo's beverage brands for local markets in Upstate NY, Western PA, and Michigan including strategic marketing planning and activation with key sports franchises Detroit Lions, Buffalo Bills, and Pittsburgh Steelers.
    View
  • Henkel
    Brand Manager - Dial, Dial Men, Dial Kids, Tone
    Henkel Nov 2019 - Jul 2021
    Düsseldorf, North Rhine-Westphalia, De
    Marketing lead for $800MM Dial and Tone brands, full P&L responsibilities and supporting the launch of critical Dial Clean + Gentle Innovation across Body Wash and Hand Soap utilizing integrated agency team to develop 360 marketing campaigns to drive profitable market share growth. Clean + Gentle achieved top category innovation per IRI syndicated data 2021.
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  • Henkel
    Associate Brand Manager - Dial Men, Right Guard
    Henkel Jan 2018 - Nov 2019
    Düsseldorf, North Rhine-Westphalia, De
    Led packaging and positioning refreshes for legacy male personal care brands, successfully increasing brand velocities and distribution at top 8 retail customer partners, leading to successful corporate exit of Right Guard in 2021.
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  • Henkel
    Assistant Brand Manager - Dial, Dial Men, Dial Kids, & Tone
    Henkel Jun 2016 - Jan 2018
    Düsseldorf, North Rhine-Westphalia, De
    Partnered with cross-functional sales strategy teams to drive year 2 of top-performing Dial Men innovation, expanding distribution with insight-driven sell stories, launcing new sizes and achieving 2nd highest portfolio SKU.
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  • The Honest Company
    Mba Intern, Product Development
    The Honest Company Jun 2015 - May 2016
    Los Angeles, Ca, Us
    View
  • Mga Entertainment; A Toy Company
    Mba Brand Management Intern, Emerging Toy Brands
    Mga Entertainment; A Toy Company Nov 2014 - May 2015
    Chatsworth, Ca, Us
    View
  • Various
    Real Estate Management, Retail Management, Personal Banking, Marketing Consulting
    Various May 2007 - May 2014

Fred Ghamyan Skills

Brand Management Product Development Marketing Strategy Management Data Analysis Project Management Branding Strategic Planning Business Strategy Budgets Teamwork Inventory Management Financial Analysis Market Research Financial Reporting Marketing Social Media Financial Modeling Strategy Sales Logistics Forecasting Advertising Team Leadership Problem Solving

Fred Ghamyan Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Master Of Business Administration (M.B.A.)
  • Uc Irvine
    Uc Irvine
    Business Economics And Minor In Business Management

Frequently Asked Questions about Fred Ghamyan

What company does Fred Ghamyan work for?

Fred Ghamyan works for Herbology Cannabis Co.

What is Fred Ghamyan's role at the current company?

Fred Ghamyan's current role is Director of Retail Marketing.

What is Fred Ghamyan's email address?

Fred Ghamyan's email address is fr****@****ico.com

What is Fred Ghamyan's direct phone number?

Fred Ghamyan's direct phone number is +195120*****

What schools did Fred Ghamyan attend?

Fred Ghamyan attended Usc Marshall School Of Business, Uc Irvine.

What skills is Fred Ghamyan known for?

Fred Ghamyan has skills like Brand Management, Product Development, Marketing Strategy, Management, Data Analysis, Project Management, Branding, Strategic Planning, Business Strategy, Budgets, Teamwork, Inventory Management.

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