Fred Hammond Email & Phone Number

Dallas-Fort Worth Metroplex

Growing up, our late father, Fred Hammond Sr., taught us the importance of living a value-based life and coined the phrase, “Hammond Family Values.” He told us that when people heard our name, it should be associated with high character, excellence, positivity, hard work, inclusivity, and humility. At the heart of his teaching was to treat people as you would want to be treated.My brother Scott and I have taken that foundation and combined our family’s long lineage in healthcare and acquired a like-minded company called First Aid Home Health. Since 2007, First Aid has successfully treated and cared for thousands of patients across North Texas and has been recognized as a Top 500 Home Health Care provider in the United States. We consider it a tremendous honor to carry on their legacy and privilege to be considered for all of your home healthcare needs. Rest assured that at the heart of everything we do will be our very best to treat you with safety and excellence, exactly the same way we would want to be treated. Welcome to the family. Fred HammondPresident | CEOScott Hammond,RNDirector of Nursing

Little Rock, Arkansas Area

Senior leader for strategic sales and marketing for 47 year old Publishing and Product producer.

Dallas/Fort Worth Area

Business Unit Leader responsible for all strategy and operations for new business opportunities. In this capacity, lead team to create digital and in-store branded content, innovative on-line and physical programs, and consumer experiences leveraging Larry Duncan's lifestyle and homestead called SummerHawk Ranch, one of Duncan's newest brands that helps consumers reimagine indoor and outdoor living spaces. In it's fourth SummerHawk continues to rapidly expand in revenue, assortment, and categories. Current categories include farm, bees, garden, pet, home décor, seasonal items.

Atlanta, Georgia

Responsibile for the formulation and implementation of strategic business development plans and branding strategy to expand Aspen's very successful on-line offering of wedding, baby, and petite gifts to the brick and mortar community. Target markets include the independent gift & specialty, catalog, managed e-tailers, creative crafting channel, FDM, as well as international distributors and key accounts.

Greater Atlanta Area

Strategic leadership for all domestic and international company sales, marketing plans, and channel and brand strategy for multi-category, sku intensive product offering. Trade call responsibility to include Wholesale Distribution, Retail Gift & Specialty Shops, Food, Drug, Mass, Craft, Hardware, Homecenter, Club, and Book Sellers. Account base includes Target, Wal-mart, Hallmark, Hobby Lobby, Books A Million, Calendar Club, Barnes & Noble, Borders, Ace Hardware, True Value, Orgilll, House Hasson, and extensive line of independent store and distributor network.

Michaels Account 2007-2009Lead all sales function for all lines of food and crafting business for the Michaels account. Created sales visions and strategy, as well as execution within the constraints of an operating budget and organizational dynamics. Managed an office of 6 employees and an annual sales budget of $200,000,000. Responsible for the leadership and strategic direction for both Wilton Food and Wilton Paper Divisions calling on all Michaels Stores in North America. 2009 projected purchase volume is forecast for $200m at cost. This ranked as the largest account in the company. Finished 2008 with 16.8% increase in year on year sales which lead the company in growth. Successfully integrated EK Success into Wilton Branding by integrating four different companies and sales teams after acquisition in January 2008.Built and lead team of three National Account Managers, On-Site Category Manager, Sales Analyst, and Sales support person.Created comprehensive POS reporting process and templates to help analyze data and formulate product development strategies and game plans.Responsible for the successful launch of the Martha Stewart, and American Girl licensed programs that represented 44 feet of authorized space gains. Launched Satellite office to support all Wilton Paper crafting business units. Responsible for 2 ½ feet of authorized space gain in embellishment category, launched proprietary Jewelry program, secured 400 store expansion for Licensing program, and reversed declining sales in sticker category by 15%.Launched DIY Jewelry Program that is projected to do $12m in incremental volume.Expanded Wilton class room Education program into the Paper Crafting category

Oversaw all sales and field operations for the Home Depot Account. Built and executed sales strategy, vision, and operating principles to support company initiatives. Provided strategic direction for national sales and service brokers. Created executive alignment across all areas of the organization through effective partnerships.Responsible for the sales to all Home Depot's in the United States and Puerto Rico. Appointed to a management team that was responsible for securing a five-year exclusive distribution agreement with the Home Depot. Projected volume over the life of the contract is valued at one billion dollars. This represented the largest lighting contract in Home Center history.Responsible for management and development of three Philips Regional Managers. Duties include the leadership and management of 5 Service groups nationwide. Responsibilities include the formulation of divisional business plans, product forecasts, promotional sell-in and sell-through strategy, and store training.Appointed to two-person team that presented Philips sales and operations plan to Philips Australia. Sales plans were successfully implemented and Philips Australia YTD sales are trending at a 17% increase.Created "Best Practice" merchandising strategy that secured Philips authorized front end-caps and check-stands. This strategy resulted in incremental promotional volume of $12m.Coordinated largest "Philips Certified Bulb Expert" program in Home Depot history. Trained over 2000 associates.Converted 50% of Divisional Home Depots to an exclusive Philips set. This resulted in sub-class growth of 65%.Developed and executed the first divisional 3-bay commercial fluorescent set. Sub-class and commercial growth increased 56%.

Held a variety of responsibilities, primary duties included leading service agencies and direct sales team calling on an array of account in the Mass and DIY channels. Account responsibility included Wal-mart, K-Mart, Lowes, The Home Depot, Builders Square, Target, as well as Independent dealers. Responsibilities included category and space management, new product introduction, display penetration, developing and implementing training programs for direct reports and trade personnel.Formulated territory sales and expense budgets, and developmental programs for direct reports. Formulated district plans, strategies, and programs for Home Center and Mass-Retail accounts. Developed and monitored new account training programs, sales contests, and market objectives.Introduced and implemented the services of an outside organization to handle the Glidden sales and service calls to over 1,300 Wal-Mart, K-Mart, Venture, and Target Stores.Responsible for the sales training of service companies representatives and district managers.Appointed to four-person Wal-Mart account management team that managed "House Beautiful" line called on buying office. Developed and monitored new account programs, sales contests, and market objectives.Responsible for managing a territory that consisted of national home center and mass retail accounts. Increased sales production from $1.5 million in 1993 to $2.1 million in 1994.Recipient of Glidden's Winner's Circle Award that recognized outstanding sales achievement.Developed account specific strategic plans that resulted in the acquirement of 180' authorized space gains for Glidden products in home center accounts in 1994.Trade call accountability included Home Depot

Bachelor Of Science, Marketing Management

Activities and Societies: NCAA Division II Soccer Player 1984-1988, 4 Year Lettermen, Scholarship Recipient Appointed Resident Advisor.

Executive Education, Executive Education Program

Executive Leadership Training

Bachelor Of Science - Bs, Marketing Management

Activities and Societies:

Education record

Activities and Societies: Fellowship of Christian Athletes, Varsity Soccer, Cross Country, Student Counsel, Spanish Club