Fred Knittel Email & Phone Number

San Diego, Ca, Us

http://offtheshelfgames.com/

Kansas City, Missouri, Us

Assisting in advancing and running official showcases during Folk Alliance Conference (position concludes 2/5/23)

Washington, Us

Distribution: Operations owner & communicator for physical and digital distribution. Coordinating across distro. channels and Folkways’ staff for releases incl. creating marketing priorities & drivers, and maintaining an extensive catalog. Advising on retail & promo. programs, with consideration to budgets & priorities.Implementation: Develop & implement marketing plans with artists' teams & partners for releases, tours/events, & brand campaigns. Focal point for collecting, editing, & dissemination of metadata and info. Ensure album asset delivery to stakeholders, with attention to organization, QC, and timelines. Part of small on-boarding team for catalog acquisitions incl. Arhoolie Records & others, integrating them into our distro. channels & marketplaces.Content & Promotion: Create on-platform opportunities to engage and grow audience, primarily through streaming playlist strategies, involving pitching to DSPs directly, and creatively using playlist tools to support a unique Folkways identity. Evaluated and pursued new streaming, sales, and audience interactions, which has incl. building out Smithsonian Folkways sections with services including Spotify, Bandcamp, Apple, & others, and covered vinyl, merch, and more.Projects:•Production manager of Entourage's 'The Mermaid's Purse' album (Mar 2022)•Lead effort to produce and launch vinyl line, the successful Smithsonian Folkways Vinyl Reissue Series, now at 20 releases. •Launched and continue to update & develop Smithsonian Folkways and Arhoolie Bandcamp pages.•Streamlined metadata collection and dissemination plan for releases.•Created a work plan and assisted in obtaining budget for creation of in-house production studio.•Selected content for Western Jubilee Recording Co. compilation as part of the label acquisition launch.•Assisted in transitioning Apple Music account to primary digital distro., while also working to monetize Soundcloud and YouTube.•Revived in-house radio and media outreach effort.

Co-Mission: An on-going artist relief compilation and release project launched during 2020 pandemic to fund artistic creation and channel support and attention to struggling artists.Radio: Produce, program, and host a weekly terrestrial and online music radio show on national NPR-affiliated WXPN in Philadelphia. Previously broadcast on Drexel University’s WKDU.Content: Book, coordinate, advance, and assist on-site for over 250 in-studio performances. Using social media and contacts, promote in-studio sessions beyond the radio show, which has garnered support from NPR Music, Stereogum, SPIN, and others. Other Folkadelphia-related projects have included an audio documentary on Jason Molina and Be Frank Records, a limited release record label.Events: Focused on introducing up-and-coming musicians to Philadelphia audiences in various DIY spaces and venues, have hosted Angel Olsen, Olivia Chaney, Sam Amidon, Joan Shelley, The Gloaming, and others.

Philadelphia, Pennsylvania, Us

• Coordinated recruitment, scheduling, and maintenance of large, active, and demographically diverse volunteer and student staff for a variety of station-related grassroots marketing and activities, including staffing the annual summer festival.• Managed resources and protocols for work-study students and interns with their various hiring departments, as well as outreach for new applicants.• Acted as point of contact between the radio station, concert venues, and the pool of volunteers for onsite marketing and “presents” events.• Managed and maintained various volunteer and student databases.

Philadelphia, Pa, Us

Titles at various times included Music Director, Program Director, Radio Host, and In-Studio Booking Coordinator.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (Bs), Music Industry - Business