Fred's background is in advertising, marketing, and creative branding. He possesses strategic and tactical planning, project management, organizational, managerial, and creative experience. Fred's goal is to help companies make money and save money.Fred has a history of helping organizations improve their brand identities. He built teams of experts, as well as managed ad agencies, media resources, and 3rd party services. Fred found ways for organizations to work and communicate more efficiently resulting in expense reductions.Fred had a long career with Wegmans Food Markets, a retailer known for innovation and competitive tenacity. He spearheaded the development of powerful customer communications initiatives that were well ahead others in the retail industry. After many success at Wegmans, Fred embarked on various entrepreneurial adventures focused on developing better ways for organizations to plan, work and communicate.Specialties: Fred specializes in brand identity development, advertising campaign development, strategic and tactical advertising planning, organization, creative concept development, team building and management, work process improvement/waste reduction.
Listed skills include Advertising, Entrepreneurship, Integrated Marketing, Marketing Strategy, and 29 others.