Fred Kopp Email & Phone Number

Rochester, New York Area

After years of collaborating creating and executing powerful brand identity, marketing and advertising solutions, we are pleased to announce the founding of Kopp & Brown, the Branding Agency. See our website at www.koppbrown.com.We help organizations increase awareness and build business.Sometimes, words on a webpage, even with pretty pictures, aren't enough. Sometimes it takes music, a great voice, and heart gripping cinematography, brought together by a detailed strategic plan, to put wings on the human spirit.We build brands not just with tools of our trade, but with the most beautiful, volatile, and compelling ingredient we dare to use... emotion.

The IDEAMAKERS help Innovators Tell Their Stories.Provides disciplined, affordable, common sense advertising, marketing communications and creative counseling - provided by experienced experts. Visit the IDEAMAKERS website at www.theIDEAMAKERS.com.Entrepreneurial organizations, especial startups, can benefit from extensive skills and experience to build awareness of their products and services to grow and prosper in these challenging economic times.

Offered planning, creative, graphic design, public relations, illustration and media management services as an advertising, marketing communications and creative services provider.Provided brand identity concepts that contributed to a new business startup establishing itself. Designed a direct mail report to the community for a town government. Developed a program to create awareness for a non-profit organization, resulting in a grant-funding award. Provided gratis consulting for non-profit organizations.

Developed advertising, marketing, public relations and creative services to increase brand awareness for a waterfront vacation home rental management and real estate company, as well as a Best Western Hotel (owned by that company).Planned and developed improved branding programs that better communicated the company’s offerings in immediate surrounding regions that were not familiar with such. Improved the design and quality of various marketing pieces, enhanced Internet awareness, and initiated cost-reduction activities.

Provided consulting and creative services to improve promotional planning and execution, eliminate ineffective internal work and communications processes, and drive more efficient, effective operations for small, regional companies.Oversaw the creation of money-saving manufacturing defect tracking software. Provided best-practice consulting that uncovered thousands of dollars in operational and advertising production/distribution savings for clients. Developed efficient ad programs that built sales for a struggling neighborhood retail operation.

Developed creative concepts, website, and collateral to drive investor, business partner, and client interest for a startup company developing automated web-based work and communication tools, as well as provided best-practice consulting. Enabled the acquisition of venture capital funding through developing an array of concept demonstrations. Spearheaded beta client consulting engagements that uncovered significant operational waste, advertising media inefficiencies, and unproductive staffing situations.Concept and business plan began in 1998.

Planned, developed and managed powerful, cost-effective advertising, marketing communications and creative initiatives for a premier supermarket retailer recognized for competitive tenacity, and marketing and merchandising innovation.At an executive-level, directed award-winning ad campaigns using print, TV, radio, direct mail, display, event, package design, and other media. Built an in-house operation that produced an array of high-quality work, as well as directed ad agencies. Achieved market and category dominance. Directed numerous cost-reduction initiatives.

Provided an array of creative, design and production services. Consolidated, then re-engineered weekly newspaper ad production processes, resulting in thousands in annual savings, improved efficiency, accuracy and message synergy.

Helped manage a variety of ad creation, production, and distribution for a weekly regional newspaper, as well as developed creative solutions for a variety of special commercial print projects.