Fred Lee Email & Phone Number

Provide UX, Product, and Content Strategy leadership and services to agencies and brands. • Lead and grow cross-disciplinary teams or plug into existing ones• Drive strategy and implementation throughout product lifecycle• Deliver meaningful experiences and build strong relationships with customers• Particular expertise in complex, information-rich products and services• Partial to the Oxford comma

Brooklyn, Ny, Us

Small Planet is a pioneering product design agency that has partnered with organizations like Disney, Planned Parenthood, Oakley, and Aetna to create award-winning and category-defining digital experiences. As an early employee, I helped grow the company from 2 to 50+ through strategic direction, business development, hiring and developing talent, and delivering exceptional work. Drove every phase of product lifecycle: discovery, product definition, UX design, testing, iteration, delivery, and optimization. Established and grew our experience design practice, eventually taking on the CXO role and leading the team.

New York, Ny, Us

UX writer and brand strategist for healthcare advertising and marketing agency (known as Ogilvy Healthworld at the time). Evangelist for user-centered design and UX best practices.

Content lead for a multi-year redesign of the website and ecommerce platform for Emirates Airlines. Responsible for establishing a new brand voice, defining content architecture, and developing all content across the platform.

Led content and UX for digital marketing and advertising websites and campaigns. Clients included Citibank, Zyrtec, and Chevron.

Content strategy and editorial direction for large and small agencies (Ogilvy, Droga5, Digitas), as well as directly for clients (American Express, the United Nations). Work ranged from large, content-rich site builds and major branding campaigns down to tactical CRM pieces.

New York, Ny, Us

Produced the first official website for Major League Baseball. Managed team resources, budget and timeline, as well as providing UX foundation and content structure. Planned, researched, wrote, and edited multimedia content for interactive kiosks at a newly constructed, $193M museum and research center.