Fred Lie

Fred Lie Email and Phone Number

Chief Digital Banking Officer @ Hanmi Bank
Redondo Beach, CA, US
Fred Lie's Location
Redondo Beach, California, United States, United States
Fred Lie's Contact Details
About Fred Lie

Experienced Digital Product Managing Director with a demonstrated history of digital transformation in the banking industry. Skilled in Digital Channels, Digital Marketing, UX/UI, Adobe Marketing Stack, and Marketing. Strong strategic professional with a Master of Business Administration (MBA) focused in Marketing and Advertising from University of Southern California.

Fred Lie's Current Company Details
Hanmi Bank

Hanmi Bank

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Chief Digital Banking Officer
Redondo Beach, CA, US
Website:
hanmi.com
Employees:
456
Fred Lie Work Experience Details
  • Hanmi Bank
    Chief Digital Banking Officer
    Hanmi Bank
    Redondo Beach, Ca, Us
    View
  • Hanmi Bank
    Svp, Head Of Deposits & Digital Banking
    Hanmi Bank Aug 2020 - Present
    Los Angeles, California, Us
    Responsible for bank’s deposit growth and digital transformation.Oversees deposit products, Online Banking, Mobile Banking, Treasury Management, OAO, and Merchant Services.
    View
  • Cit Bank
    Director, Digital Products
    Cit Bank Jul 2016 - Aug 2020
    Pasadena, California, Us
    Managing a team of digital product managers who oversees the digital transformation at CIT Bank. Architected a significant upgrade to the OAO process, focusing on enhancing the customer experience and reducing fraudulent accounts. The new version demonstrated a 33% improvement in application conversion rate and a 50% reduction in abandonment rate.Implemented Adobe Analytics, Adobe Ad Cloud (DSP), Adobe Audience Manager (DMP), and Adobe Target in order to optimize conversion and marketing efficiencies.Oversaw UX/UI designs for all Consumer Banking digital channels. Developed wireframes, design concepts, and prototypes for all digital enhancements.
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  • Union Bank
    Vice President & Segment Manager
    Union Bank Nov 2014 - Jul 2016
    San Francisco, Ca, Us
    View
  • Ten Advertising
    Director Of Brand Strategy
    Ten Advertising Jul 2010 - Nov 2014
    Los Angeles, California, Us
    View
  • Hanmi Bank
    Marketing Manager
    Hanmi Bank Sep 2005 - Jul 2008
    Los Angeles, California, Us
    View

Fred Lie Skills

Social Media Marketing Social Media Online Advertising Public Relations Marketing Strategy Competitive Analysis Creative Direction Marketing Photoshop Integrated Marketing Illustrator Interactive Marketing Strategic Planning Cross Functional Team Leadership Entertainment Financial Services New Business Development Digital Marketing Television Product Development Digital Channels User Experience

Fred Lie Education Details

  • University Of Southern California
    University Of Southern California
    Marketing And Advertising
  • University Of Southern California
    University Of Southern California
    Mechanical Engineering

Frequently Asked Questions about Fred Lie

What company does Fred Lie work for?

Fred Lie works for Hanmi Bank

What is Fred Lie's role at the current company?

Fred Lie's current role is Chief Digital Banking Officer.

What is Fred Lie's email address?

Fred Lie's email address is fl****@****ail.com

What is Fred Lie's direct phone number?

Fred Lie's direct phone number is +131094*****

What schools did Fred Lie attend?

Fred Lie attended University Of Southern California, University Of Southern California.

What are some of Fred Lie's interests?

Fred Lie has interest in Electronics, Traveling, Reading, Crafts, Travel, Collecting.

What skills is Fred Lie known for?

Fred Lie has skills like Social Media Marketing, Social Media, Online Advertising, Public Relations, Marketing Strategy, Competitive Analysis, Creative Direction, Marketing, Photoshop, Integrated Marketing, Illustrator, Interactive Marketing.

Who are Fred Lie's colleagues?

Fred Lie's colleagues are Sandy Mckerroll, Chi Eun Kim, Grace Yun, Sue Quan, Diane P., Seung-Hyu Lee, Fatima Mutalibov.

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