Fred Maher, M.A., Cp, Apmp Email & Phone Number

Philadelphia, Pennsylvania, United States

Fort Washington, Pa, Us

Experienced business development professional, skilled in end-to-end processes for RFP production, relationship management, prospecting, project management and effective development of staff. Additionally, experienced in internal and external communications, public relations and marketing strategies for a variety of industries, including utilities, higher education and legal services.Extensive experience managing results-driven marketing campaigns promoting electric energy efficiency and internal campaigns that promote employee awareness of key goals, change management and employee engagement, including serving as the award-winning editor of internal publications.Additionally, skilled in all facets of corporate reputation management programs, including media relations, proactive media outreach, crisis communications, message development and informational campaigns.

Fort Washington, Pa, Us

I drive business development efforts for one of the nation's largest energy-efficiency companies. In short, we make homes more affordable and comfortable for customers from all walks of life. In my role, I manage CMC's RFP response process, creation of business proposals, and search for appropriate partners to further growth and our mission. Additionally, I implement and execute CMC's corporate marketing efforts for external and internal audiences.CMC is a women-owned business with decades of experience providing residential, multifamily and commercial/industrial utility energy-efficiency solutions. We manage, implement or design cost-effective energy-efficiency programs for utilities of any size.

Chicago, Il, Us

Spearheaded internal communications program for Exelon’s Nuclear and Power divisions, including human resources materials, newsletters and employee awareness campaigns.• Created Exelon Nuclear app, including content development, training, design, implementation and promotional campaign.• Overhauled Exelon Nuclear’s intranet pages, including design, training and content.• Counseled Nuclear and Power corporate leaders and site vice presidents on communications issues, strategies and tactics.

Philadelphia, Pa

Created and managed all facets of a $5 million project to give homeowners energy reports that impact their behavior by offering energy-efficiency tips and suggestions, including launch of the program, energy-efficiency messaging and promotion of it.• Promotion manager responsible for $1 million annual marketing budget for an in-home energy-efficiency analysis, including development of marketing materials, advertising buys, direct mail pieces and website development and maintenance.• Spearheaded marketing efforts for a refrigerator recycling program ($200,000 annual marketing spend) and an air conditioner control program ($400,000 annual marketing spend). Designed to decrease electric usage, including strategic placement of advertisements and bill inserts, measurement of effectiveness and promotional materials. • Managed development of microsite for PECO’s energy efficiency and demand reduction programs, including creation of web hierarchy, text development, site layout and daily maintenance of content. More than 2 million customers have visited the site.

Chicago, Il, Us

Oversaw internal communications program for Exelon’s Power division, including human resources materials, newsletters, and employee awareness campaigns.• Crafted and executed internal and external communication plans for construction of renewable energy education center, new power plant and demolition of retired facilities. Change management efforts resulted in better informed employees and key external stakeholders.• Managed corporation’s reputation through external media contacts, including responding to media inquiries, handling crisis communications and proactive media placements, increasing customer satisfaction rates 7% in three years.

Philadelphia, Pa

Served as spokesperson for general media inquiries, and crisis communications, including reputation management, proactive news story placements aligned to strategic goals and media follow-up.• Provided and executed strategic counsel, including speechwriting and the development of executive visibility program for president for key internal and external stakeholders, creating speaking series attended by more than 6K employees and served as basis for speeches for general public.• Coordinated production of bi-weekly electronic employee newsletter, including assigning stories, researching, and writing stories, and editing contributor’s stories. Newsletters helped enhance employee satisfaction and saw approval ratings of 75%, up 8% in three years.

Philadelphia, Pennsylvania, Us

Director of Communications for Temple University's School or Communications responsible for:• All internal communications• Redesign of alumni publication and creation of its content• Promotion of the School to alumni• Recruitment of small-scale donorsAdditional ExperienceTemple Times, Editor, Philadelphia, PAMorgan, Lewis & Bockius, Publications Coordinator, Philadelphia, PAPennsylvania Law Journal, Editor, Philadelphia, PAAtlantic City Press, Reporter, Cape May Courthouse Bureau, Cape May Courthouse, NJ

M.A., Broadcasting, Telecommunications & Mass Media

B.A., Journalism