Fred Hernandez Email and Phone Number
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Fred Hernandez personal email
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🎯 Marketing Professional: Digital, Brand & Revenue GenerationMy passion is building brands that connect customers with products and services that positively impact their lives!Broad-based marketer known for leading high-performance digital and traditional marketing teams for sports, nonprofit, agency, tech, retail, hospitality, and manufacturing companies. Versatile marketer adept at strategic planning, hands-on tactical execution, and team leadership. I've built my career through high-energy, creative problem solving and a zeal for executing highly effective marketing programs that combine a strong traditional foundation with emerging digital and social tactics to deliver maximum return for my teams.An avid marketer on and off the clock, I consult and lend my expertise to clients in developing their omnichannel marketing programs. I have a passion for learning all types of businesses, industries, and customer types while embracing new challenges in our ever-evolving marketplace.‣ See recommendations below from numerous colleaguesINDUSTRIES: Outdoors / Endurance / Action Sports / Cycling / RunningSPECIALTIES• Business + Marketing Strategy• Branding, Communications, & Messaging• Advertising, Media Buying, & Scheduling• Direct Marketing, Demand Generation, Customer Acquisition & Retention• Digital Marketing, E-commerce & Email Marketing• Social Media & Content Marketing• Art / Creative Direction, Graphic Design• Public & Media Relations, Agency Relationships• Event Planning & Tradeshow Management• Team Leadership, Organizational Management, Career Path Growth & Guidance• Sponsorships, Brand Ambassador & Influencer Marketing
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Chief Marketing Officer | Ecom Growth MarketerPro Compression Jul 2018 - PresentCarlsbad, California, UsResponsible for marketing operations and brand management.
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Marketing ConsultantFred Hernandez Apr 2014 - PresentWorking with a wide range of clients on a freelance and contract basis performing marketing consultation in the following areas:• Marketing Planning & Execution• Digital & Communications Strategy & Design• Content Creation, Writing, & SEO• User Experience, E-Commerce & Conversion Optimization
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Director Of Marketing And Communications | Non-Profit Growth MarketerPadres Pedal The Cause Mar 2016 - Mar 2018San Diego, California, UsPadres Pedal is San Diego's Premier Cycling Fundraiser having raised over $7 million towards life-saving cancer research since 2013. 100% of proceeds stay in San Diego to help create A World Without Cancer! As the director of marketing and communications, I planned and executed the organization's outreach to its community of participants, donors, volunteers, sponsors and beneficiaries.♦ Key Areas of Responsibility ♦Public Outreach & Communications // Digital & Print Advertising // Content & Social Media // Event Management // Public Relations // Key Partnerships & Sponsorships // Email Marketing // Non-profit Marketing // Creative Development // Agency Management -
Director Of Marketing, North America | Brand Champion | Channel Marketing | Demand & Revenue2Xu Dec 2012 - Feb 2015Cremorne, Victoria, AuAs head of marketing, I spearheaded the brand's quest to become a global leader in sports performance apparel. Built and executed annual marketing plans and budgets that helped 2XU reach and exceed its revenue and profitability targets year on year. Hired, guided and mentored a team of marketing and creative professionals in delivery 2XU’s core brand messages and value propositions, executing of all planned marketing activities, new product launches, owned retail expansion and penetration into new markets and verticals. Helped establish e-commerce, social media and digital marketing channels for the brand as well as building our database of followers and direct customers.Additionally, our team worked with our in-house sales teams to support in-store retail, institutional and online channel sales. Developed and deployed in-store point of purchase marketing in Dick's Sporting Goods, The Sports Authority and Academy Sports as well as provided brand and product support on Amazon.com, Zappos.com and Eastbay.com. Worked closely with product teams in Australia to conceptualize, plan and execute go-to-market launches of seasonal apparel and new product lines.Managed PR agency in securing national media coverage for 2XU brand, products, athletes and sponsorships. Leveraged partnerships with IRONMAN, Runner's World, Rock 'n' Roll Marathon, Lifetime Fitness and US Ski & Snowboard team. Managed sports marketing program and athlete relationships for professional athletes in NFL, NBA, MLB, boxing, ski, triathlon and running. ♦ Key Areas of Responsibility ♦Brand Management & Communications // Digital & Print Advertising // Content & Social Media // Event Management // Public Relations // Key Partnerships & Sponsorships // Sports Marketing // E-Commerce & Email Marketing // Online & Retail Marketing // Creative Development // Staffing & Budgeting -
Director Of MarketingModern Postcard Aug 2008 - Dec 2012Carlsbad, Ca, UsSenior-most marketing position responsible for leading direct and digital marketing agency's brand marketing, outbound marketing, demand generation, marketing communications, and direct to customer online sales. Led a team a high-performance team of marketing managers, creatives, online marketers, web designers and developers in executing in-house and client marketing programs. Provided leadership and support in the way of strategic direction, creative management, and hands-on tactical execution.Helped establish inbound marketing program through dedicated content marketing via web marketing, SEO, social media, newsletters, whitepapers, virtual and live events and seminars. Co-architect for company's national seminar tour and annual direct marketing conference. Managed in-house public relations activities as well as outside agency.Additional area of responsibility included oversight for inside sales team working closely with group manager to create sales plan, commission structure, account management plans, and departmental policies. Member of management team highly involved in business operations, production and new business development.Deployed in-house team to provide strategic planning, creative services, and campaign management for numerous clients ranging from Fortune 500 and mid-market corporations to small businesses and startups. Industries served included manufacturing, retail, fashion, creative arts, tech, financial, real estate, education, non-profit, action sports and lifestyle brands.♦ Key Areas of Responsibility ♦Brand Management & Communications // Digital & Print Advertising // Content & Social Media //Event Production // Public Relations // E-Commerce & Email Marketing // Creative Direction & Development // Staffing & Budgeting // New Business Development // Inside Sales Management -
Marketing Communications ManagerModern Postcard Aug 2005 - Jul 2008Carlsbad, Ca, Us
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Advertising And Public Relations ManagerHunter Industries 2004 - 2005San Marcos, California, UsHunter is a world leading manufacturer of irrigation products for high-endresidential, industrial and commercial applications. I was responsible for managing domestic andinternational advertising programs with responsibility for public relations efforts withmedia and trade. Key Efforts:• Transitioned advertising and public relations functions in-house upon terminating 10-year relationship with agency of record directing 11-member marketing communications group charged with all print and digital content creation.• Developed advertising program for 300+ domestic and international media outlets.• Launched co-op marketing plan for retail partners with 80% opt-in resulting in immediatepositive impact on sales and unified branding across distribution channels.• Established strategic joint marketing program with largest distributors cementinglong-term relationship while increasing revenue and market share. -
Corporate Marketing ManagerGovpartner.Com / Berryman & Henigar 1999 - 2004• Marketing Strategy & Programs• Marketing Communications• Advertising• Public Relations• Graphic Design• Web Design• Database Management• Event Management
Fred Hernandez Skills
Fred Hernandez Education Details
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San Diego State UniversityMarketing
Frequently Asked Questions about Fred Hernandez
What company does Fred Hernandez work for?
Fred Hernandez works for Pro Compression
What is Fred Hernandez's role at the current company?
Fred Hernandez's current role is Chief Marketing Officer at PRO Compression.
What is Fred Hernandez's email address?
Fred Hernandez's email address is fr****@****hia.net
What is Fred Hernandez's direct phone number?
Fred Hernandez's direct phone number is +176064*****
What schools did Fred Hernandez attend?
Fred Hernandez attended San Diego State University.
What are some of Fred Hernandez's interests?
Fred Hernandez has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Arts And Culture, Health.
What skills is Fred Hernandez known for?
Fred Hernandez has skills like Marketing Communications, Marketing Strategy, Direct Marketing, Marketing Management, Advertising, Email Marketing, Marketing, Direct Mail, Integrated Marketing, Public Relations, B2b, Social Media Marketing.
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