Fred Hernandez Email & Phone Number

Carlsbad, California, Us

Responsible for marketing operations and brand management.

Working with a wide range of clients on a freelance and contract basis performing marketing consultation in the following areas:• Marketing Planning & Execution• Digital & Communications Strategy & Design• Content Creation, Writing, & SEO• User Experience, E-Commerce & Conversion Optimization

San Diego, California, Us

Padres Pedal is San Diego's Premier Cycling Fundraiser having raised over $7 million towards life-saving cancer research since 2013. 100% of proceeds stay in San Diego to help create A World Without Cancer! As the director of marketing and communications, I planned and executed the organization's outreach to its community of participants, donors, volunteers, sponsors and beneficiaries.♦ Key Areas of Responsibility ♦Public Outreach & Communications // Digital & Print Advertising // Content & Social Media // Event Management // Public Relations // Key Partnerships & Sponsorships // Email Marketing // Non-profit Marketing // Creative Development // Agency Management

Cremorne, Victoria, Au

As head of marketing, I spearheaded the brand's quest to become a global leader in sports performance apparel. Built and executed annual marketing plans and budgets that helped 2XU reach and exceed its revenue and profitability targets year on year. Hired, guided and mentored a team of marketing and creative professionals in delivery 2XU’s core brand messages and value propositions, executing of all planned marketing activities, new product launches, owned retail expansion and penetration into new markets and verticals. Helped establish e-commerce, social media and digital marketing channels for the brand as well as building our database of followers and direct customers.Additionally, our team worked with our in-house sales teams to support in-store retail, institutional and online channel sales. Developed and deployed in-store point of purchase marketing in Dick's Sporting Goods, The Sports Authority and Academy Sports as well as provided brand and product support on Amazon.com, Zappos.com and Eastbay.com. Worked closely with product teams in Australia to conceptualize, plan and execute go-to-market launches of seasonal apparel and new product lines.Managed PR agency in securing national media coverage for 2XU brand, products, athletes and sponsorships. Leveraged partnerships with IRONMAN, Runner's World, Rock 'n' Roll Marathon, Lifetime Fitness and US Ski & Snowboard team. Managed sports marketing program and athlete relationships for professional athletes in NFL, NBA, MLB, boxing, ski, triathlon and running. ♦ Key Areas of Responsibility ♦Brand Management & Communications // Digital & Print Advertising // Content & Social Media // Event Management // Public Relations // Key Partnerships & Sponsorships // Sports Marketing // E-Commerce & Email Marketing // Online & Retail Marketing // Creative Development // Staffing & Budgeting

Carlsbad, Ca, Us

Senior-most marketing position responsible for leading direct and digital marketing agency's brand marketing, outbound marketing, demand generation, marketing communications, and direct to customer online sales. Led a team a high-performance team of marketing managers, creatives, online marketers, web designers and developers in executing in-house and client marketing programs. Provided leadership and support in the way of strategic direction, creative management, and hands-on tactical execution.Helped establish inbound marketing program through dedicated content marketing via web marketing, SEO, social media, newsletters, whitepapers, virtual and live events and seminars. Co-architect for company's national seminar tour and annual direct marketing conference. Managed in-house public relations activities as well as outside agency.Additional area of responsibility included oversight for inside sales team working closely with group manager to create sales plan, commission structure, account management plans, and departmental policies. Member of management team highly involved in business operations, production and new business development.Deployed in-house team to provide strategic planning, creative services, and campaign management for numerous clients ranging from Fortune 500 and mid-market corporations to small businesses and startups. Industries served included manufacturing, retail, fashion, creative arts, tech, financial, real estate, education, non-profit, action sports and lifestyle brands.♦ Key Areas of Responsibility ♦Brand Management & Communications // Digital & Print Advertising // Content & Social Media //Event Production // Public Relations // E-Commerce & Email Marketing // Creative Direction & Development // Staffing & Budgeting // New Business Development // Inside Sales Management

Carlsbad, Ca, Us

San Marcos, California, Us

Hunter is a world leading manufacturer of irrigation products for high-endresidential, industrial and commercial applications. I was responsible for managing domestic andinternational advertising programs with responsibility for public relations efforts withmedia and trade. Key Efforts:• Transitioned advertising and public relations functions in-house upon terminating 10-year relationship with agency of record directing 11-member marketing communications group charged with all print and digital content creation.• Developed advertising program for 300+ domestic and international media outlets.• Launched co-op marketing plan for retail partners with 80% opt-in resulting in immediatepositive impact on sales and unified branding across distribution channels.• Established strategic joint marketing program with largest distributors cementinglong-term relationship while increasing revenue and market share.

• Marketing Strategy & Programs• Marketing Communications• Advertising• Public Relations• Graphic Design• Web Design• Database Management• Event Management