Fred Marks Email & Phone Number

Morristown, NJ, US

Uniondale, New York, US

• Lead new initiatives utilizing third-party data aggregator, dictating complex search routines, and merging retrieved biographical information into proprietary database, improving efficiency by 10%
• Manage all pivotal public relations and customer service issues, generating increased sales, client retention and customer satisfaction.

Uniondale, New York, US

• Turned around company with $500K annual loss to more than $760K in profit in 3 years by reorganizing and right-sizing staff, monitoring budgets and revenues, and renegotiating vendor contracts.
• Implemented cost controls, budget tracking and revenue projections, delivering performance within 1% of goals.
• Planned and developed talent, helping 40 employees improve performance and productivity.
• Instituted financial controls and, on two occasions, prepared and sold assets of old company to new investors at a premium price.
• Directed and managed IT and Accounting Shared Services Agreements after each asset sale.
• Salvaged disastrous 5-month publication delays by revising expectations and communicating with customers and vendors, resulting in 90% customer retention.

Uniondale, New York, US

• Championed innovations, strategies and new products to keep line fresh and relevant, including establishing partnership with LinkedIn and restructuring database.
• Lowered costs by more than 50% by deepening and negotiating more preferential vendor relationships and outsourced research, while delivering high quality products and services.
• Built engaging online presence with website redesign and Google AdWords campaigns, enhancing brand awareness and click rates.

Uniondale, New York, US

• Devised and launched comprehensive marketing campaigns for three titles, boosting editions’ revenue by 25%- 30%.
• Directed major rebranding to differentiate Marquis from competitor Who’s Who companies.
• Saved more than $100K by outsourcing data keying operation and implementing changes to print format.
• Performed accurate and timely financial and marketing due diligence in sale of company to investors.

Uniondale, New York, US

I have substantial experience improving operations, communicating effectively with all individuals in the company, sustaining morale and, perhaps most importantly mentoring/coaching and team leading. Though most of my career has been spent with one company, that company has been owned by a small parent company, been part of a giant publishing company, and.

New York, New York, US

Researched and wrote biographies of political candidates, used during nightly televised election coverage.