Fred Martensen Email & Phone Number

Tampa, FL, US

Emissary is a Google-backed startup pairing industry experts with customers seeking valuable insight and advice to help drive their business.

Tampa / Saint Petersburg, Florida Area

• Responsible for marketing, project management and supervision, problem resolution, sub-contractor management, maintenance and customer satisfaction.
• Accountable for all of the company’s budgeting, accounting, cash flow and tax preparation as well as monthly and annual reporting.
• Developed the business from a single long term rental to a portfolio of unique beach front vacation rentals.

Oldsmar, Florida

• Accountable for global consumer engineering initiatives; including store auditing, store surveys, field personal performance tracking, and other methods of measuring store sales.
• Served as Program Manager and Platform Lead for mobile platform that allowed for auditing of stores and shops around the world to determine respective sales for audit period. - Oversaw planning and delivery of global.
• Lead for planning, coordination, and setup of Nielsen’s consumer and media products. Key presenter to board of directors, private equity investors, client companies, and senior executives at Nielsen Global Leadership.
• Visionary and advisor to Consumer Business on technologies, trends, and off-the-shelf solutions to help with the monitoring of the consumer purchasing behavior globally in both developed and developing countries.
• Leader of highly focused, global team of innovators developing solutions to monitor and track consumer's shopping behavior. Concepts include improving collection of products on store shelves through automated detection.

Oldsmar, Florida

• Spearheaded entire portfolio of engineering initiatives―that ranged in size and scope up to $22M―across multiple platforms, departments, programs, and research projects both domestically and internationally for.
• Assignment manager and coach/mentor for 2-year Emerging Leader Program (ELP) that includes 4 rotations of 6 months each for recent college graduates.
• Process owner for several BPI (Business Process Improvement) projects. Led Engineering BPI project to improve development time of PoC (Proof of Concept) devices and participated in Kaizen event; resulting in.

Oldsmar, Florida

• Led high-powered 12-member team of employees, contractors, and matrix resources from other areas of the Engineering organization. Showcased company's future products to senior executives and clients at the Consumer 360.
• Drove rapid prototyping, internal and field testing of an innovative audience measurement system―oversaw creation of hardware, firmware, enclosures, and processing algorithms. System was deployed into field test within.
• Directed research and development release of next generation audio watermarking system including the Software Development Kits (SDKs) that supported new technologies integration on various hardware platforms..
• Oversaw and provided innovation behind creation of suite of devices that count shopper traffic through a retail store as well as provides tracking data of shoppers throughout the store. System was called the In-Store.
• Managed and provided suite of devices that measure media exposure in vehicles (Car Meter System). Project includes creation of hardware, firmware, enclosures and testing fixtures for devices. Awarded patent for this.

Oldsmar / Palm Harbor, Florida

• Created and setup the UMI Architecture Team to become an integral part of the Universal Metering Initiative (UMI) department. Developed talents of entry-level programmers to increase productivity and be major.
• Developed and supported SRS and MRS systems. SRS system allows reporting of errors and other information to central location from remote systems. MRS system allows reporting of system processing status to central.
• Delivered numerous releases of various software packages and ensured provision of new enhancements to meet project schedules. Successfully led team that provided 138 software releases on 4 platforms and 2 programming.
• Member of company-wide committee to determine corporate technology direction―developed and executed department’s Year 2000 (Y2K) project plan. Provided monthly corporate reports on the Y2K progress to senior.