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I advise high-growth startups, venture funds and large organizations going through digital transformation. I help founders establish build great companies. I also help later stage startups accelerate their growth. I am an Advisor/Investor to BandLab Technologies, Community.com, Wonder Works, Mixcloud, Passio, SoundHound, VoltaXR and others.Corporate transformation engagements include Mattress Firm, JFFLabs, Fender, Universal Music Group, RIAA, Dreamscape Immersive, Univision, Pandora, TheEchoNest (acq. Spotify), MOG (acq. Apple) and others. Areas of focus include: Strategy, Digital Transformation, Marketing, Corporate Development, Fundraising, Recruiting / Culture, Product Strategy, Audience Growth, Sales & Business Development

Advise senior leadership on strategies and programs for collaboration with corporate and technology partners. Focus areas include. JFF Labs, Acceleration, and Corporate Leadership initiatives as well as JFF's Center for Apprenticeship and Work-Based Learning.

BandLab Technologies is a collective of companies that connect digital and physical aspects of music creation and consumption through technology and social engagement. BandLab, the group’s flagship digital product, is a social music platform that enables creators to make music and share the creative process with musicians and fans. BandLab combines music making and collaboration tools, like the world’s first cross-platform DAW with social features like video sharing, messaging and discovery. BandLab’s mission is to break down the technical, geographic and creative barriers between creators, collaborators and the music community. In 2016 BandLab Technologies announced the acquisition of MONO, an IDSA award-winning company that makes the most innovative and inspiring instrument cases and accessories in the world, and a 49 percent stake in Rolling Stone, the world’s leading voice in pop culture and music since 1967. - BandLab - Brand positioning. Scalable user acquisition & growth strategy. Audience growth from launch to over 2M for social music app and platform - Swee Lee - Grow sales and brand awareness for the leading Musical Instruments retail, wholesale and ecommerce business in South East Asia - MONO - Acquisition integration and sales growth for IDSA award-winning company that makes the most innovative and inspiring musical instrument cases and accessories in the world- Rolling Stone is the leading voice of music and popular culture for nearly 50 years - BandLab Technologies holds a 49% equity stake in Rolling Stone

SoundHound Inc. turns sound into understanding and actionable meaning. Hound is a hands free way to quickly and intuitively get what you want. SoundHound is all things music to search, discover and play music with LiveLyrics.- Product, strategic, audience & business development for SoundHound’s consumer facing mobile app business (260+ Million Users)- Developed and launched SoundHound for Radio

Mixcloud connects great radio content to more than 12 Million listeners by re-thinking radio - making it more social, personal and democratic.- Product & Audience Development- Corporate / Strategic Development & Fundraising - Leadership Development & Mentoring

Techstars Music Mentor

Work directly with CEO, CFO and executive leadership to drive Innovation, Business Development and Strategic Partnership Initiatives for Mattress Firm & Sleep.com

8tracks is the best place for people who care about music to make and discover refreshingly human playlists. 8tracks has a growing audience of more than 10 Million listeners who believe that handcrafted music programming trumps algorithms. - Product & Audience Development - Corporate / Strategic Development- Sales Development & Mentoring

Tout is a real-time mobile video publishing platform used by over 10,000 Journalists Worldwide.- Developed Partnerships and Revenue model for the business. - Identified key partners, pricing, and general partnership terms - Drive external discussions with partners

UNIFIED's cloud-based social operating platform is used by over 500 global brands and agencies to measure, engage and advertise across social media. - Integrate awe.sm's SaaS Social ROI Product into UNIFIED's Social Operating Platform - Provide transition assistance for awe.sm products, marketing, operations and customer relationships- Work with UNIFIED leadership team on customer and market development initiatives

Union Metrics delivers social media answers to brands and marketers through powerful multi-channel social analytics across Twitter, Instagram, Facebook and Tumblr. - Leadership development & mentoring- Go To Market, Pricing & Market Development Support for SaaS Business- Strategic Positioning, Fundraising & Partnership Development Support

Fender is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. Fender is also an iconic brand built on products that have transformed music and society.- Recruited by TPG Growth to serve as the Head of Digital [Interim] for Fender Musical Instruments- Responsible for the design and implementation of Fender's Digital strategy- Developed Digital Product Strategy- Expanded of Fender’s Content, Social Media & Audience Development efforts

Social ROI for marketers, brands & agencies. awe.sm developed attribution technology to help marketers measure and optimize the ROI on Social Marketing. awe.sm raised VC financing led by Upfront Ventures, Foundry Group, kbs+ Ventures, Social Leverage, Neu Venture Capital, and Apricot Capital. awe.sm was acquired by Unified Social in May 2014.- Repositioned awe.sm to focus on helping marketers measure & optimize Social ROI (Q2-2013)- Rolled out analytics dashboard and workflow tools for Social Media Marketers (Q3-2013)- Iterated rapidly to achieve product / market fit and locked in on SassS Revenue Model (Q3-2013)- Achieved 10% Month over Month Revenue Growth (Q4-2013 - Q2-2014)- Acquired by Unified Social (Q2-2014)

Univision is the gateway to the US Hispanic Market - across Web, Mobile, Radio & Television.- Product, strategic & audience development for Univision's Video Platform- High level partnership development with Technology Companies

Fanzy provided brands and social marketers with Facebook loyalty and engagement tools.- Provided Fanzy Co-Founders with strategic counsel, business planning, recruiting, etc- Helped Fanzy grow roster of partner brands, raise venture funding and recruit for advisory & executive teams

Consolidated CBS music assets (Last.fm, MP3.com, Live on Letterman, Play.it, Aol Radio, Yahoo! Radio, Radio.com and 90 CBS Radio Music Station web sites, Aol Radio and Yahoo! Radio) to create the CBS Interactive Music Group. - Responsible for Strategy, Business Development & Products across CBSiMG- Managed CBS Music Programming, Last.fm Product, Design & Technology, and Metrolyrics (avg team size ~100)- Top 5 in Music Audience (US & WW) reaching over 50m uniques per month (Source: ComScore)- Spearheaded the acquisition of Metrolyrics.com, the #1 online lyrics site (Source: ComScore)

Last.fm is the world's largest social music platform delivering personalized recommendations to tens of millions of users.- Responsible for Strategy, Business Development & Products.- Managed Product, Design & Technical teams.- Overhauled Last.fm organization in London- Eliminated tens of millions of dollars in expenses, while growing revenue and audience. - Partnered with Microsoft, Spotify, VEVO, MOG, RDIO, DEEZER, HypeMachine, and +600 3rd party developers

AOL Media comprised of AOL’s content, media & publishing business including +70 websites, reaching +100M monthly unique visitors & generating +$500M in annual revenue. - Led Business Development efforts on behalf AOL Media (avg team size ~25) - Worked closely with the AOL leadership team in the areas of strategic & market development- Deal types: Distribution, Syndication, Commerce, Content, Technology & Strategic Partnerships - Goals maximize revenues, increase user engagement &reduce costs

Global General Management for AOL Video, AOL Radio, SHOUTcast & Winamp.Increased overall profitability of businesses. Reducing costs. Focused product roadmaps to eliminate underperforming product lines. Improved overall product performance. Delivered growth in audience reach and engagement. Achieved success in driving and growing revenue. Responsible for General Management, Experience Design, Product Marketing, Technical Development, QA, Project Management, Streaming Operations and Audience Development. Built global teams in India working across all functional areas. (avg team size ~125).

P&L Responsibility for AOL Video - accountable for AOL's comprehensive strategy as well as the day-to-day operations for Video.Led and managed the AOL Video organization responsible for Experience Design, Product Marketing, Tech Dev, QA, Streaming Operations, Project Management and Audience Development. (avg team size ~125)

Directed the team defining, leading and executing AOL's comprehensive strategy for Video, including the identification of key acquisitions, such as Lightningcast and TRUVEO. Served as business lead for AOL’s negotiations with music industry for Music Video licensing agreements. (avg team size ~25)Responsible for Product Development, Programming, Strategic Planning and Revenue Capability for Video. Built consensus across 500+ stakeholders. Integrated acquisitions into AOL's products including video search, player, video advertising products and infrastructure.Launched and operated innovative consumer internet businesses including: AOL Video (1st major portal with both ad supported and “pay to download” movies and television) and In2TV (1st Broadband TV network which featured classic Warner Bros. television shows on demand) and AOL Music on Demand (Emmy nominated leading free cable VOD service delivered in 5M+ Time Warner Cable Households).

Defined and executed AOL's Broadband strategy for Content, Video & Advertising.- Responsible for delivering and promoting Broadband Programming experiences in all categories- Defined and initiated implementation of AOL's product and infrastructure roadmap for Video and In Stream Video Advertising

AOL Entertainment included AOL’s Games, Movies, Music, Radio, Television & Ticketing Business.- Led Business Development, Strategy and Operations for AOL Entertainment.- Closed 225+ deals over 17 months. Deals closed included agreements with new strategic partners as well as restructuring major partnerships- Developed long term strategic plan for each AOL Entertainment vertical- Developed & implemented financial / operating plans for AOL Entertainment’s vertical categories

AOL Music was the leading interactive Music property from 2001 through 2004.- Led Business Development and Strategy for AOL Music. Structured and closed deals with Commerce Partners, Technology Developers, Content Providers, Music Rights Licensors and Marketers- Closed 125+ deals over 15-month period. Deals closed include Master License Agreements with Record Labels, key Music Rights deals and technology deals for Radio and Music Products- Testified in Copyright Arbitration Royalty Proceedings to set rates for webcast licenses. Directed Planning & Budgeting process for Business Unit

Led Business Development for Spinner.com & Winamp. Closed key commerce deals representing +60% of Business Units total revenue for CY00. Helped lead the integration of Spinner.com & Winamp into AOL and was selected by AOL Senior Management to serve in an interim General Management role for the combined Spinner.com & Winamp organizations.

Spinner.com – 1st Internet Radio Service. Aquired by AOL (May 1999)- Led Business Development, Music Industry and Partner Relations for internet Radio pioneer- Responsible for Analysis and Strategic Development of all new business initiatives. Architected general deal framework, terms and templates for a broad range of deal types: Distribution, Commerce, Content and Technology licensing.- Closed wide range of deals including strategic partnerships with INTEL, major record labels and leading internet portals

VIBE - the authority on Hip-Hop & Urban Music / Culture - purchased SPIN in 1997 for $50 Million.- Managed Business Development for SPIN and VIBE Magazines.  Operating responsibility for internet, Radio, Book Publishing, Syndication, Licensing, Merchandising, Syndication and Premium Marketing Programs

SPIN – the authority on Alternative, Indie & Grunge Music / Culture. - 1996 - Music Marketing Director - 1993-1996 - National Music Manager - 1992-1993 - East Coast Music Manager- 1991-1992 - Classified Advertising Manager - 1990 - Advertising Coordinator