Fred Menko Email & Phone Number

Wellesley Hills, Massachusetts, US

Wellesley Hills, Massachusetts, US

DentaQuest is one of the nation's leading oral health companies. We work within the communities we serve to advance our company mission “to improve the oral health of all.”

Nashville, Tennessee, US

• Direct a staff of 15+ designers, digital marketing strategists, writers and event planners plus freelance resources to execute creative and strategic marketing solutions across the organization.
• Collaborated with senior executives to create a new service model post- merger that redeployed people, developed new processes and delivered over 1,000 projects in the first 12 months.
• Implemented a data-driven discipline within the team to guide decision-making from creative to tactics focusing on optimizing spend for both branding and lead generation campaigns.
• Appointed to leadership team defining the marketing shared services model for the merged enterprise of AMSURG and Envision Physician Services.

Nashville, TN, US

• Managed multi-media campaign generating 52 percent increase in leads over previous year.
• Created and implemented persona-based targeting for ad buys along with targeted direct mail generating over $2.9 million in gross profit.

Nashville, TN, US

• Founded communications function for AMSURG. Developed internal video, email and design resources to support corporate and crisis communications management.
• Created a communications and tool-delivery platform--Center Connect-- for surgery centers in partnership with the Information Technology department. Succeeded in delivering 99 percent of the platform's target audience.

Nashville, TN, US

• Spearheaded development of a proprietary Web site platform hosting 190 surgery center and practice sites and generating over 60,000 patient leads annually.
• Piloted, iterated and managed the development of a scalable, paid search solution to generate patient leads lowering costs from over $100 per lead to less than $30 per lead

New York, NY, US

• Developed and executed digital strategies for multiple Gannett properties withover $10 million in annual revenue.
• Product Manager for Tennessean.com.
• Achieved 16 million monthly page views and 1.2 million monthly unique visitors.
• Developed and monitored budgets to attain profit goals.
• Managed redesign of the Tennessean.com Web site.
• Increased revenue by 54 percent within six months.

Lansing, MI, US

• Developed and executed digital strategies for multiple Gannett properties.
• Increased page views by more than 119 percent and increased revenue by over 300 percent.
• Implemented statewide digital consolidation efforts resulting in improved retention processes, product quality, revenue growth and product knowledge.
• Rolled-out statewide digital sales training.
• Executed multiple redesigns and participated in the framing of Gannett’s Online Standards.
• Awarded National Gannett President’s Ring for 2005, presented to only seven top online executives.

• Managed Internet service provider
• Planned and implemented inaugural Internet presence
• Trained sales and editorial staff in use and marketing of the Internet
• Designed and sold commercial websites
• Supervised a staff of 6