Frédérick Meuleman Email & Phone Number

Brussels, BE

Brussels Region, Belgium

Brussels Area, Belgium

• ➢ Account Management: Philips, Groupe Seb, DeLonghi Group, Bosch, Bosch Power Tools, Wolf-Garten, Harman Kardon, Sony, NRG Fitness,...:
• Brand’s sale management (planning, concept, content, conditions, look & feel);
• Categories and brands business plans and development;
• After sale insights and figures analysis leading to best practices and learnings to improve following campaigns;
• Forecasts, budget and profitability management.➢ Brands prospection:
• Approaching new brands and distributors to develop business;

Brussels Area, Belgium

• ➢ Digital Accounts: iTunes, Apple Music, Spotify, Deezer, Google Play:
• Maximising turnover by negotiating projects and campaigns visibility on the platform stores;
• In charge of yearly budget, turnover trends analysis, platforms figures insights analysis;
• Digital campaigns: concept, planning, booking, CPM negotiation, assets development briefing;
• Projects data analysis: performance, consumption insights;
• In charge of the Belgian playlists project (Topsify) development: concept, marketing, promotion, results.➢ Retail Account Management: Media Markt, Fnac, Blokker, web-shops, non-traditional partners (Roularta, Sanoma.

Brussels Area, Belgium

• ➢ Non-traditional Channels & New Business development: press & media partners, discounters, brands, web shops:
• Prospection and long term relation development of non-traditional clients;
• Developing marketing concepts proposals responding to specific client needs;
• P&L management, terms & conditions, coordinating production process.➢ Retail & Digital: Fnac, Carrefour, Media Markt, Cora, wholesalers; web-shops and digital platforms:
• Negotiating and managing annual contracts;
• Introduction, negotiation and follow up of new releases, ranges, promotions and campaigns;

Brussels Area, Belgium

• Introduction of new ranges and products;
• Negotiation and follow up of promotions;
• Prospection and development of non- traditional projects.

Brussels Area, Belgium

• Project development & coordination: C.R.M;
• Customer satisfaction study;
• Competitive intelligence & market research.

Brussels Area, Belgium

• In charge of yearly trade-marketing business plans in collaboration with sales, purchase and logistic teams
• National results and market analyses for new long term action plan initiatives;
• Responsible for marketing budgets;
• New working processes, POS material & displays development;
• Coaching of the Area Supervisors and the Marketing Assistant (5 people).

Région De Bruxelles, Belgique

• In charge of the French-speaking rack-jobbing team (25 people);
• Local performance analyses leading to proposals for further action plans;
• Regional business development;
• Hiring, training and people evaluation.