Fred Mwithiga Email & Phone Number

Nairobi, Kenya

At Vertical Gardens we build and supply custom sustainable aeroponic and hydroponic farming towers and greenhouses for individuals, restaurants, learning institutions and commercial farmers.

Nairobi, Kenya

My role as Head of Events has seen me lead the department to creating some of the most exciting food & drink events. I have worked on Nairobi Restaurant Week, Nairobi Burger Week, Nairobi Dessert Festival Nairobi Wine Festival, Nairobi Beer Festival and the White Cap Big Brunch. Together with my team, we have been responsible for securing sponsorships with brands such as Visa, Safaricom, DIAGEO, conceptualization, marketing and execution of all our events.

Kenya

I was responsible for creating marketing strategies & executing campaigns for EatOut and its sister brands - Yummy Magazine & Nomad Magazine across all our platforms. I was responsible for growing our social media channel, lead generation, innovation, budget allocation & management, growing our email newsletter database and marketing our partners, our events and submitting comprehensive reports.

I worked with Moringa School as an industry expert, facilitating their first Online Growth Hacking Program. I guided 30 highly creative individuals on social media management for brand growth, email marketing and community management through bots.

Kenya

I worked with Tuborg to launch Nairobi Hooray - a platform that was created to showcase the best of Kenya's creative scene. My role saw me create a concept for the launch, identify & negotiate with influential and creative personalities who would contribute to the Nairobi Hooray Platform, create an online presence for the brand in conjunction with their agency, source for suppliers, execute the launch and deliver a report on the success of the campaign.

Overseeing and managing the EatOut & Nomad Magazine Digital Marketing teamGrowth and maintenance of the Yummy Blog and Nomad Website. Creating and managing digital marketing partnerships with leading brands. Overseeing and managing digital marketing spend, content creation and working with influencers for all company events - Nairobi Restaurant Week, Nairobi Burger Festival, Nairobi Pizza Festival, The Big Brunch, Kampala Burger Week, Kampala Pizza Festival. Offering digital marketing support for fellow partner events - The Singleton Bites & Barrels Festival, Diner en BlancLiaising with brands to identify and manage influencer driven campaigns - Moet & Chandon, Brookside, Sugar Pie Cupcakes Identifying, engaging and maintaining relationships with key influencers in Nairobi. Attending and covering events. Creating monthly reports on digital activity, influencer campaigns and event responseCreating monthly content calendars across all major platforms Presenting digital marketing proposals for clients and closing marketing deals with clients

Creating, editing and publishing content on the Yummy Blog and the Yummy Magazine.Writing for Business Daily (BDLife) in the EatOut section. Liaising with other bloggers and influencers on social media.Digital Marketing

Creating, editing and publishing content on the Yummy blog, assigning articles to writers, digital marketing for the company products and liaising with other bloggers

Assisted in media relations, content development and creation