As telecom professionals with a distinct slant towards cellular gateway applications, we realize it requires a much greater effort to close a deal than ever before. Numerous factors (multiple competitors selling the same product, Next Gen IP PBX's and a better informed client), make it much harder to keep price the primary factor. Technology provides a way. We distribute cellular gateways that can reduce a clients cell bill by 20% or more. A client using 100k in paid minutes per month can save $2,100 per month with an ROI of under a year. An upswing in requests for this technology is due in large part to the current economic landscape fueling a more immediate need for businesses to reduce costs while maintaining customer satisfaction. The market for cellular gateways continues to grow, providing organizations with a significant advantage to reduce capital spending, enhance disaster recovery plans and deliver a more sophisticated personalized customer experience.