Fred Pineiro Email & Phone Number

Holbrook, Ny, Us

Holbrook, Ny, Us

Jericho, Ny, Us

As a Senior Creative Manager at Publishers Clearing House, I provided creative direction and copywriting support for interactive sweepstakes and product content in weekly multi-channel promotions. My role involved strategizing, developing, and overseeing high-profile tests in direct mail, print, and email campaigns that generate significant revenue lifts. I mentored and coached a team of designers, copywriters, and interns, collaborate with various departments, and created training materials and onboarding processes. Additionally, I performed talent evaluations, led staff meetings, and ensured maximum productivity and efficiency within the Creative department.

Jericho, Ny, Us

Jericho, Ny, Us

Brooklyn, Ny, Us

At Alliance Time, I managed the copy platform for high-value products on two luxury retail E-Commerce websites, significantly contributing to over $100 million in sales and high organic page rankings through effective SEO strategies. My responsibilities included generating targeted traffic with keyword-rich articles, maintaining brand voice across communications, and driving marketing initiatives to completion. I successfully increased revenue by meeting marketing objectives across various media channels, including email campaigns, PPC, and affiliate promotions.

New York, New York, Us

While at Draftfcb, I managed and wrote the copy platform for customer acquisition programs on the Hewlett Packard account, representing a budget of $15 million. My work involved crafting persuasive copy for new product lines, developing direct mail tests based on customer feedback, and creating new concepts for customer acquisition programs that resulted in substantial savings. I also contributed to the agency's portfolio, stimulating interest and acquiring new business.

In my role at Bookspan/Bertelsmann Direct, I managed and wrote the copy platform for customer acquisition programs, handling an annual budget of $13 million. I created compelling messaging for various acquisition programs, resulting in over 250,000 new customers yearly. My efforts led to significant improvements in customer response and sales, including a dramatic 60% increase in sales during a successful direct mail campaign. I also directed the creative development of new book club initiatives and established benchmarks for future promotions.

Melville, New York, Us

At Wilen Media, I wrote promotional copy for monthly Pay Per View guides and served as a key member of the creative team, developing direct mailers, print ads, radio commercials, and television campaigns. I implemented a new project management system that streamlined writing assignments and elevated the standards for direct marketing materials. My contributions enhanced the quality and efficiency of the department, leading to more effective customer campaigns.