In-house management of 360° marketing activites for Linde´s new corporate venture called the Linde Virtual Academy (LVA). LVA is a library of virtual reality training modules designed to qualify plant operators to work with complex equipment and procedures in industrial plants.- Directed customer case study projects in South Africa and Czech Republic. - Implementing advertising strategy and optimization through Linkedin Ads. - Managing LVA´s website using Wordpress.- Managed procurement, communication and negotiation with suppliers.- Conducted consumer interviews in the Indian market and identified new features to include in the development of LVA.- Setup SEO infrastructure for LVA´s website.- Led SEA campaigns and set up in Google Ads- Wrote and published 8 articles on the product´s website.- Responsible for the development of weekly content on Linde´s Linkedin and Intranet channels.

- Directed marketing strategy for two album releases.- Created monthly reports of streaming performance metrics.- Obtained and managed press premieres in USA, Spain, and Poland- Managed records' digital distribution.- Directed artists' social media strategy

- Managing global communications calendar and presenting topics to overseas divisions.- Creating key visuals, AR content, infographics, podcasts, soundtracks, and social media posts. - Conducting strategic analyses of new digital media channels.- Liaised with the events department on booth order logistics for international events.

- Procured sponsorships from Puma and Red Bull.- Grew from 15k to +90k event revenue turnover.- Managed bookings and logistics for 10 artists internationally.- Led advertising and communication strategy.