Fred Pursell

Fred Pursell Email and Phone Number

Principal Consultant at digiio @ digiio
london, greater london, united kingdom
Fred Pursell's Location
Greater Seattle Area, United States
Fred Pursell's Contact Details

Fred Pursell personal email

n/a

Fred Pursell phone numbers

About Fred Pursell

Fred Pursell is a Principal Consultant at digiio at digiio. He possess expertise in strategic partnerships, go to market strategy, partner management, product management, multi channel marketing and 45 more skills. He is proficient in French and Italian. Colleagues describe him as ""I had the pleasure working with Fred in the SMB marketing group at Microsoft where he led many executive level projects to fruition. One in particular that stands out is when he took charge and worked with Microsoft Store (brick and mortar and online) to develop the small business category and integrate an ecosystem of Microsoft partners. Fred is an outstanding leader and expert in Volume Licensing, where he successfully developed and implemented a full-scope relationship selling and Microsoft solutions program for Tiger Direct and other major national partners. He also designed end-to-end cloud services pilot programs for Office 365 and Windows Intune, from readiness and training to operational requirements and sales process workflow to launch and ongoing demand generation. I'm so impressed with the diverse skillset, professionalism and knowledge that Fred brings to the table and believe he brings valuable assets to any new challenge."" and "I have worked with Fred for over 15 years on a myriad of marketing projects and activities for companies such as Autodesk, Attachmate, Microsoft, and IBM. Throughout this work Fred has demonstrated a deep and wide-ranging knowledge of technology marketing that has resulted in unbridled success for the projects he managed and the team on which he worked. Fred's domestic and international sales and marketing experience enables him to apply broad strategic thinking across a landscape of marketing activities delivering exceptional vision, wisdom, and leadership. Fred Pursell will be a valuable asset to your go-to-market team."

Fred Pursell's Current Company Details
digiio

Digiio

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Principal Consultant at digiio
london, greater london, united kingdom
Website:
digiio.com
Employees:
10
Fred Pursell Work Experience Details
  • Digiio
    Principal Consultant
    Digiio Aug 2020 - Present
    Greater Seattle Area
    Strategy formulation and program design to support Go-to-Market planning, e-Commerce and digital marketing. • Consulting services including research and analysis, opportunity assessment and sales targeting, marketing solution design and data modeling.• Channel strategy, market coverage and partner program development from recruiting and enablement to support and management.•Customer success program development and lifecycle management for cloud services-based offerings through direct and indirect sales channels
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  • Channelcraft International
    Director
    Channelcraft International 2015 - Present
    Greater Seattle Area
    Practice leader for global channel strategy and marketing services firm to Information Technology (IT) industry leaders and innovators. Engagement focus areas include:• Customer success strategy development, experience design, lifecycle management, and partner enablement and integration;• Go-to-Market planning for systematic expansion using segment targeting and a phased approach focused on ROI;• Digital marketing optimization and analytics/BI, including customer self-services, demand generation, and social media and content marketing integration.
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  • Fluency Group
    Partner And Marketing Leader
    Fluency Group 2015 - Present
    Greater Seattle Area
    I'm privileged to lead Go-to-Market planning for a global business communications innovator. Fluency Group provides cloud services solutions and best practices for Communications Skills Management by multinational corporations, government, and education. End-to-end technology platform capabilities feature:• Standards-based diagnostic toolkit for assessment of workplace listening, speaking, reading, and writing skills;• Full-scope learning management system capabilities, including tailored online learning programs, curated content, customization services and tools, and mobile delivery; • Management reporting services with analytics/BI and ROI analysis, and learning roadmaps.
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  • University Of Washington
    Adjunct Professor
    University Of Washington 2002 - Present
    Greater Seattle Area
    International business, marketing, and sustainability instructor at the University of Washington Foster School of Business and Continuum College. Course design and delivery:• Global Marketing;• Digital Marketing;• The Fundamentals of Marketing;• Global Business & Sustainability..
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  • Microsoft
    Marketing Executive
    Microsoft 2009 - 2015
    Bellevue, Wa
    Marketing portfolio owner for $2 billion award winning Small and Midsize Business Group; including program responsibilities for Customer Relationship Management (CRM), partner management, cloud services readiness and lifecycle management, digital marketing campaigns, and promotions design and management for customer offers and channel incentives.
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  • Microsoft
    Group Manager
    Microsoft 2006 - 2009
    Redmond, Wa
    Designed and managed Go-to-Market strategy and Volume Licensing customer relationship programs (CRM) and infrastructure requirements for a $3.5 billion worldwide small and midsized business (SMB) portfolio. Managed global product and program launches leading regional and country-based SMB champions and cross functional teams representing product, market segment, operations, and finance organizations.
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  • Microsoft
    Lead Product Manager
    Microsoft 2004 - 2006
    Redmond, Wa
    Managed worldwide Volume Licensing customer self-services, online resources and tools to deliver online value to customers and partners while automating processes across the sales cycle and lowering marketing and operational costs. Led customer advisory council and conducted primary research and analysis, and implemented a customer lifecycle management program to accelerate annuity business and subscription renewals while improving customer and partner satisfaction (CPE).
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  • Channelcraft International
    Co-Founder And Managing Director
    Channelcraft International 2002 - 2004
    Seattle, Wa
    Co-founder of Information Technology (IT) channel strategy and marketing consulting services firm with client base ranging from Fortune 50 companies to early stage venture capital funded technology innovators. Engagement focus areas included customer strategies, customer and partner relationship management, Web partnering strategies and program development, e-Commerce and digital marketing, and global market development.
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  • Creative Works.
    Vice President, Digital Marketing Services
    Creative Works. 1999 - 2002
    Seattle, Wa
    Managed e-commerce, online marketing, user experience, and Web content business groups and led major client engagements for agency offering interactive media services as well as traditional advertising and public relations.

Fred Pursell Skills

Strategic Partnerships Go To Market Strategy Partner Management Product Management Multi Channel Marketing Demand Generation E Commerce Cloud Computing Crm Product Marketing Program Management Digital Marketing Enterprise Software Management Online Marketing Strategy Saas Marketing Business Alliances Lead Generation Leadership Sales Process Cross Functional Team Leadership Sales Enablement Channel Integrated Marketing Competitive Analysis User Experience Business Development Mobile Devices Start Ups Channel Partners Segmentation Analytics B2b Marketing Mobile Marketing Consulting Marketing Management Marketing Automation Customer Acquisition Product Launch Channel Marketing Interactive Media Web Analytics Solution Selling Professional Services Affiliate Marketing Messaging Sales Sem

Fred Pursell Education Details

Frequently Asked Questions about Fred Pursell

What company does Fred Pursell work for?

Fred Pursell works for Digiio

What is Fred Pursell's role at the current company?

Fred Pursell's current role is Principal Consultant at digiio.

What is Fred Pursell's email address?

Fred Pursell's email address is fr****@****ler.com

What is Fred Pursell's direct phone number?

Fred Pursell's direct phone number is (503) 443*****

What schools did Fred Pursell attend?

Fred Pursell attended University Of California, Berkeley, The Johns Hopkins University - Paul H. Nitze School Of Advanced International Studies (Sais).

What are some of Fred Pursell's interests?

Fred Pursell has interest in Children, Economic Empowerment, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Fred Pursell known for?

Fred Pursell has skills like Strategic Partnerships, Go To Market Strategy, Partner Management, Product Management, Multi Channel Marketing, Demand Generation, E Commerce, Cloud Computing, Crm, Product Marketing, Program Management, Digital Marketing.

Who are Fred Pursell's colleagues?

Fred Pursell's colleagues are Freddie Hutton-Mills Ba(Hons) Frsa, Nijam Uddin, Callum Mckenzie, Sarah Allen, Jon Goulding, Mario Torella, Karen Yeadon.

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