Clients:A24 - Release StrategyFX - Release StrategyLionsgate - Release StrategyHarper's Bazaar - Brand Exploration WorkshopInterscope Records - Artist Development StrategyAvion Tequila - Share of Voice StrategyMartell Cognac - Share of Voice Strategy

Creating original music for creative needs. Clients: Pyer MossGrazia MagazineMamaG Studios x DreamweaversGivenchy x Rae Sremmurd

Responsible for the Global Brand Storytelling vertical Partner with account leads to guide our most senior Nike clients toward bold and innovative solutions Serve as a strategic leader for Nike global brand storytelling, responsible for growing the business and occasionally taking on additional clientsDemonstrate an understanding of category, brand, cultural, and audience trends that highlight opportunities for client's businesses Partner with creative, media, marketing science, production, and client service to create innovative strategies and groundbreaking outputTranslate strategic discoveries into inspiring briefs and roadmaps for our creatives and clients

The Who and What: Insights-driven creative strategist. Focusing on: Audience development. Campaign Frameworks. Campaign Narratives. Presenting actionable audience insights. Creative Platform development. Concept Execution. Conducting audience research. Brand Positioning. Messaging Frameworks. Rollout Strategies. Multi-Platform campaigns. Leading creative teams through the concept, ideation, and development process. A Few Recent Projects: Outside The Wire - NetflixCruel Summer - FreeformHandmaids Tale S4 - HuluThe Suicide Squad - Warner/DCDavid Makes Man S2 - OWN/Warner The Old Guard - Netflix Delilah - OWN Godzilla vs. Kong - WarnerNinja x Adidas Time In Launch Helstrom - Hulu Ad Council - You Will See MeWoke - HuluThe Sims Internal Audience DevelopmentEA Games Fair Play Brave New World - NBC/Peacock TV

Leading creative teams in developing social and digital multi-channel campaigns. Focusing on presenting strategic frameworks and 360 campaigns to clients and partners.Netflix: Dear White People Season 2 - Social Strategy and Cultural Explorations Strong Black Lead - Cultural Explorations, Editorial Strategy and Brand Launch 7 Seconds - PR StrategyLuke Cage Season 2 - Social Strategy and Cultural ExplorationsHBO: Here and Now - Cultural Explorations, Influencer Strategy, and Experiential Strategy The Shop - Experiential Strategy Insecure Season 2 - Social StrategyJordan Peele’s Lovecraft Country (unreleased) - Cultural Explorations2018-2019 MCM Brand Positioning - Internal Merger Strategy Disney/Marvel: Black Panther - Cultural Explorations, Influencer Strategy, and Social Strategy FX: Atlanta S2 - Cultural Explorations and Marketing StrategyLionsgate: Uncle Drew - Social Strategy Freeform: Grown-ish - PR and Social StrategyAnnapurna: Sorry To Bother You - PR StrategyTBS: The Last OG - Social StrategyJoker’s Wild - Cultural Explorations and Social StrategyDrop The Mic - Cultural Explorations and Social StrategyYoutube: Kevin Hart’s: What The Fit - Social Strategy and Brand LaunchStep-Up High Water - Social Strategy and Brand LaunchYouTube TV: NBA Finals 2018 - Influencer and PR StrategySony: Superfly - Social StrategyStarz:Vida - Social StrategyPower Season 5 - Social StrategyUniversal:Pacific Rim 2 - PR StrategySaban Films: The Forgiven - PR Strategy

Working on the Beats by Dre account.

7 Questions is an ever-growing interview series for my generation. Through this project I have found deep, personal fulfillment in finding, performing, doing research, and finally contacting individuals from around the country who fit the criteria necessary to be a part of 7 Questions.

 Effectively promoted and guided up and coming music artists to increase exposure to their music. Assisted in the brand management for local lifestyle brands, clothing and sneaker boutiques. Translated events and lifestyles into video format that helped build a deeper relationship between audience/consumer(s).

 Create engaging content for Social Media Websites (Facebook, Twitter, Soundcloud, & Youtube) to create loyal, deep-rooted followers. This content is directly related to Globetrotter Magazine and the parties involved.  Monitor web traffic on all online avenues that are related to Globetrotter Magazine.  Organizing content including but not limited to the Globetrotter Magazine Basecamp online database, keeping track of hard content for the magazine as well as various email responsibilities.  Assist in event promotion.  Research potential advertisers.

As an editorial researcher my main focus was to find features that constituted a good story within one of our publications (I worked on the American and Canadian professional executive magazines; respectively Profile and Advantage). Within this position I built purposeful and insightful relationships with principles of companies, other senior level executives, and public relations representatives to manage the turn-key process to be featured within one of our publications. Along with the fore-mentioned, I was highly motivated to provide revenue for our publications through finding companies to place advertisements in our publications that benefited all parties involved.

 During this particular campaign we were contracted out by the Environmental Defense Action Fund, to raise awareness about the Clean Energy Bill also known as the Cap and Trade Act. A grass roots movement was created in for the purpose to speak to anyone & everyone we could find without going door to door; telling them about the Clean Energy Bill. Our goal was to get them to either make a phone call or write a letter to our respective Senator telling them that they supported the legislation and wanted the Senator to do the same.

 Participated in 11 week boot camp, comprised of 7 individuals that focused on immersing them into the marketing and advertising industry. Held Account Planner position Created Pop-Up retail spot for the Broccoli City organic lifestyle brand.  Executed a situation analysis along with a creative brief for the clients listed below:-WFAA ABC channel 8 -Broccoli City -South Side on Lamar

 Worked with clients and assisted them with planning parties and social events. Managed the agenda of the event, S.W.A.G, & setup of specific event essentials.