Chief Executive Officer at Boneo, one of the leading property portals in Sweden - www.boneo.se Owners to Boneo are some of the largest real estate brokerage companies in Sweden - Länsförsäkringar Fastighetsförmedling, Svenska Mäklarhuset, Bjurfors, SkandiaMäklarna, Mäklarhuset, HusmanHagberg, Svenska Mäklarhuset and Mäklarringen.Key achievements:- Re-launch and transformation of Boneo with new strategy, market positioning, brand and profile- Re-built organization from 3 FTEs to entirely new organization with 12 FTEs + Dev team of 12 consultants- Grew revenues by 10% YoY and improved gross margin by 35 percentage points- Increased traffic to Boneo web and mobile by 100+%, and user engagement and session durations 250+%- Improved NPS real estate agents by 60 points and NPS web visitors by 30 points- Initiated and launched Boneo mobile application for iOS and Android devices

Chief Commercial Officer (CCO) at DanAds, an Ad Tech startup simplifying the digital Ad supply chain by offering self-service Advertising platforms for Publishers, enabling them to cost-efficiently serve small and medium Advertisers and optimise their Ad operations and sales - www.danads.comResponsibility for Business commercials, Processes, Operations, Partnerships, Revenue, Client P&L, Forecasts and Growth. Manager of Sales team, Client growth and success team, Analytics Team and separate business unit, Klarna Reach, a self-service Google Ads agency. Manager of 10 direct reports.DanAds' clients include eBay, Hulu, Bloomberg Media Group, Philips, TripAdvisor, Truecaller, Soundcloud, Reach Plc, Hearst and others

Head of Commercial Operations at Magine, an 80+ FTE over-the-top (OTT) video streaming platform company making video content and OTT distribution available for media content companies and audiences globally (www.maginepro.com)Key responsibilities: - Head of B2B Commercial Operations: Operations, Sales, Growth, Marketing and Product offering- Business development and Business processes- Product, Market and Sales strategy- Commercial models and Partnerships, Revenue analysis and Forecasting, Growth and Analytics- B2B financials and business controlling- Manager of sales staff, marketing staff, and consultantsKey achievements:- Concept and implementation of new B2B brand and Go to market-strategy, "Magine Pro", with new commercial and pricing models, marketing, operating model and sales channels. Increased sales pipeline 100+%, monthly lead generation 800+%, and new clients 300% YoY.- Implemented Reseller and Strategic Partnership program- Set up and lead of Commercial Operations function, heading Business Operations, Business Development and Marketing- Set up and management of new B2B sales funnel, including implementation of CRM system and new Business development operations

Manager, Management consultantStrategy, Sourcing and Transformation advice to global Telecom, Media and Technology (TMT) industry playersClient and project experience include:- Private equity-owned fiber company; Performance management - Worked with CEO in performance improvement of organization, processes and fiber rollout, responsible for forecast analysis and fiber rollout budget. Reported to CEO. - Asian Telecom operator; Strategy/M&A - Consolidation analysis, OPEX/CAPEX synergies and business case modelling for merger of two local operators - Nordic Telecom operator; Project manager responsible for development of RFQ for procurement of >10 MSEK Turnkey project. - Nordic Telecom operator; Project manager in a Post-Merger Integration project. Managed 30 people and seven work streams, including both internal and external resources. Managed project procurement activities for >20 MSEK.- Northstream start up accelerator, Upstream: Review of Business plans and market analysis for startups

Client and project experience include:- Private transportation company; Assessment of corporate strategies and goals, revision of business plan- Food retail business; Customer data analysis as part of a new loyalty program- Consumer electronics manufacturer; Market and partnership analysis of content for Smart TV product line - Financial institution; Analysis of mobile payments ecosystem- Private Equity company; Analysis of Nordic data storage value chain and market opportunities Internal projects:• Project leader, Centigo junior consultant recruitment process, 2012 - 2013• Project leader, Centigo’s participation at Lund University’s careers fair, 2012

Analysis and evaluation of a current business model resulting in a recommendation of restructured business model to better suit the market and product/service.

• Short-term and long-term projects developing PR-strategies and media analysis for clients. • Worked in a several projects simultaneously as assistant and project leader.

Part-time work combined with studies.• Assisting in organizing events promoting the entrepreneur competition “Venture Cup”.• Assisting in organizing the Venture Cup alumni project for former contestants.

Part-time work combined with studies.