Fredrik Holmberg work email
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Passionate about understanding customer problems, needs and desires and building a scalable business around them. Worked in various teams to launch impactful features on web apps, native apps and API products within the music industry and micro-mobility sector. At my happiest working in cross-functional teams and achieving great things. Dreams in agile. Tactical per default, but visionary when roused. Highly driven. Curious by nature.
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Product OwnerQbtechStockholm County, Sweden -
Product OwnerTracklib Mar 2023 - Present -
Product Owner - Core ExperienceVoi Technology Sep 2020 - Feb 2023Stockholm Metropolitan AreaThe Core Experience squad (formerly Rider squad) is responsible for the core journey of renting a vehicle in Voi’s Android and IOS apps.In this role, my focus was on backlog management, defining sprint goals and planning sprints with the team, co-creating backlog items and acceptance criteria, bug triage, release and go-to-market planning, evaluating sprint outcomes and incident management. This role involved a high amount of internal stakeholder management and alignment, including managing and synchronizing sometimes complex dependencies with other teams. Though my focus was primarily tactical, I collaborated with Product Managers and the team to define our longer-term roadmap, product discovery and assessing opportunities for reaching our OKRs. I also acted as incident owner in situations where the rider applications saw unexpected events that disrupted business operations and the quality of service.Key highlights: - I participated as PO in the most impactful (and fun) sprint in my career so far. We had two weeks to solve a time-critical business problem. The solution space was wide open. In a single sprint, we managed to ideate, select, refine, test and ship a working solution which had a high strategic impact. - Product lead for the successful integration of the Generation 1 e-bikes into the rider Android and IOS app- Product Lead in the initiative that revolutionised how user-reported accident data was recorded and shared within with company- Was part of the winning team for one of Voi's Hackdays. II was mainly responsible for the slides and presentation of the hack, but I also ensured a steady stream of coffee and snacks. Great times. -
Product Owner - PartnersVoi Technology Mar 2020 - Sep 2020Stockholm County, SwedenIn the Partner's squad we were responsible for managing and developing Voi's range of API’s. The goal of these APIs is to satisfy the data needs of cities where Voi operates and create new business opportunities through commercial partnerships. In this role, my focus was on backlog management, management of internal and external stakeholders, coordinating the launch of new partner integrations, creating shorter-term roadmaps/sprint plans, maintaining the API docs and collaborating with my PM colleague to define the vision and longer-term roadmap. Most of our effort went towards launching the flagship Mass PRO API, which enabled 3rd parties to create deep integrations and offer Voi scooter rentals in their own apps. As PO, I oversaw the initial launch of this API as well 10+ additional integrations.Key highlights: - Successfully launched Voi’s first-ever deep integration with a key mobility partner -
Voice Of The CustomerRecord Union Apr 2019 - Mar 2020Stockholm, SwedenLead and managed an initiative to capture and analyse qualitative and quantitative data regarding customers Informed numerous prioritisation decisions by funnelling compelling data-driven insights to the management team and larger companySet up a successful strategy for capturing new qualitative feedback and turning it into insights Quantitative research included analysing analytics data (creating funnels, page metrics, navigation path...),Qualitative research included customer interviews, loss analysis, support ticket analysis and analysing user recordings -
Product OwnerRecord Union Sep 2015 - Apr 2019Stockholm, Sweden- Collaborated closely with a team of engineers, QA and UX designers to continuously deliver high-quality value generating features- Maintained the product roadmap- Lead discovery initiatives to uncover opportunities to reach business goals- Released multiple features onto production which met and often exceeded the expected business outcomes and received overwhelmingly positive feedback- Translated ideas and feedback into items within the team’s backlog while managing, ranking, and prioritising this backlog to reflect business goals- Co-created user stories and acceptance criteria with the teamActed as liaison between business, CX team and the delivery team to refine the product and incorporate features based on market demandsKey highlights- Responsible for the discovery and delivery of a product designed to help record labels discover trending music in the Record Union music catalogue. The product was a success and it exceeded the desired business outcomes.- Responsible for the discovery and delivery of a new version of a feature that users use to keep track of royalties generated by their music. User feedback was overwhelmingly positive and the usage of this feature grew by 500% -
Head Of OperationsRecord Union Jul 2008 - Sep 2015Responsible for the daily operations of a disruptive digital music startupLed and supervised multiple initiatives spanning many different areas of the businessA wide-ranging role, whose activities included customer support, content delivery, marketing initiatives, managing key accounts, partnerships and on-boarding / mentoring new team members -
Research And DevelopmentCenergie Jun 2005 - Sep 2005Laboratory assistant in the research and development department at Cenergie, aiding in the manufacture of prototype hydrogen fuel cells.
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It InstructorGeneve English School Aug 2004 - Jun 2005Responsible for the teaching of computer skills to students at the Geneva English School, as well as the managing and maintenance of the schools IT resources.
Fredrik Holmberg Skills
Fredrik Holmberg Education Details
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2Nd Class Honours -
International Baccalaureate
Frequently Asked Questions about Fredrik Holmberg
What company does Fredrik Holmberg work for?
Fredrik Holmberg works for Qbtech
What is Fredrik Holmberg's role at the current company?
Fredrik Holmberg's current role is Product Owner.
What is Fredrik Holmberg's email address?
Fredrik Holmberg's email address is fr****@****ion.com
What is Fredrik Holmberg's direct phone number?
Fredrik Holmberg's direct phone number is +4478865*****
What schools did Fredrik Holmberg attend?
Fredrik Holmberg attended University Of Essex, International School Of Geneva.
What are some of Fredrik Holmberg's interests?
Fredrik Holmberg has interest in Blogging, Communication, Copywriting, Science And Technology, Music, Music Promotion, Arts And Culture.
What skills is Fredrik Holmberg known for?
Fredrik Holmberg has skills like Music, Digital Media, Music Industry, Copywriting, Social Media Marketing, Digital Distribution, Project Management, Content Management, Entertainment, Advertising, Customer Support, Online Advertising.
Who are Fredrik Holmberg's colleagues?
Fredrik Holmberg's colleagues are Bhawna Saini, Muhammad Haseeb Mazhar, Rahul Matkar, Ana-Maria Butura, Åsa Hedberg, Ragini Sanyal, Anu Deogun.
Not the Fredrik Holmberg you were looking for?
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Fredrik Holmberg
Digital Transformation Manager For Project Aurora At Arla FoodsGreater Stockholm Metropolitan Area2gmail.com, holtab.se -
Fredrik Holmberg
Stockholm3hotmail.com, hectorrail.com, munters.se2 +468626XXXX
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Fredrik Holmberg
Greater Linköping Metropolitan Area1me.com -
Fredrik Holmberg
Risk Assurance | Senior Associate And Team Lead At PwcGreater Stockholm Metropolitan Area
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