Fredrik Widler Email & Phone Number

Stockholm, Stockholm County, Sweden

Responsible for our Digital Product Portfolio around the globe, for example, ensuring a competitive feature set aligning product strategy to our corporate strategy. Lead the journey of innovating new features to support customers in their transition from Linear to Digital distribution of addressable advertisements, for example Inventory aware which aligns traditional to new hence reducing the risk of transitioning.Defined and established a companywide bespoke planning process for our product development (+20 teams). Improved collaborative ways of working across teams and sites in five countries.

Stockholm, Stockholm County, Sweden

Expanded my product area to further close the gap between the established Linear addressable advertising for TV and Digital OnDemand capabilities by for example adding real time decisioning to connected devices in the US market. Grew the team in Stockholm and recruited local Product Owners to guide our engineering teams in Chennai (India).

Stockholm, Stockholm County, Sweden

My responsibilities include managing the internationally established INVIDI Pulse premium OTT video ad tech SaaS solution. As head of the Digital Product line within INVIDI, I started the transition of the Product team in Stockholm from primarily customer driven development toward strategic product development and established a Product roadmap. I lead the team through pandemic semi lock-down through continuous dialogue and adjustments.

Stockholm, Sweden

• Responsible for the analytics work stream for new tv platform, including for example setting requirements and project manage development as well as coordinating regulatory compliance.• Managing release train for current Swedish TV Everywhere platform.• Contributing member in strategic projects, e.g. 5G core team, Nordic TV strategy and Dynamic Ad Insertion.

Stockholm, Sweden

• Established and managed a process to define technology strategy in tune with expectations from customers, requirements from business and technical opportunities.• Responsible from the Nordic platform team to identify and suggest Telia group synergies in the TV & Media area. • As chairman of the Senior architects team I participated in the agile development process and managed the efforts to coordinate the system architects in order to secure platform alignment and consistent long term direction. • Participated in pre-study, sourcing and implementation of a system for Dynamic Ad Insertion (DAI) in both linear and OnDemand video. In this pioneering project we set up a cooperation with the three major commercial broadcasters in Sweden and agreed on a forward-looking standard on the market.

• Initiated and worked in areas of customer quality and user experience with a specific focus on content discovery. Modernized the Swedish industry standard for content metadata and as a project owner defined requirements and sourced for example a Nordic metadata vendor and a machine learning type of search engine.• As a product owner for content integrations I managed a small agile development team of 2-3 persons which focused on data acquisition for content providers.

• Part of the team setting up a group wide initiative of product management where my focus was TV & Media.• As a Product Manager I was responsible for the Nordic IPTV product spanning 800.000 subscribers in Sweden, Finland, Norway and Denmark.• Areas of responsibilities were, among others, to define, follow-up and report on the product budget as well as to maintain a continuously adjusted and prioritized technical development roadmap. Broad responsibility to maintain and develop vendor relationships with current and potential vendors.• Close interactions with the technical development organization and project owner of significant efforts such as the first OTT platform, pro-active customer care and pioneering software based Set Top Box (IPTV receiver as an application).

• Product manager OnDemand services, both VOD (rentals) and SVOD (subscriptions) in Sweden. Responsible for setting and communicating business targets as well as securing a feasible technical roadmap. • Project owner for the OTT platform which for example included setting business requirements and coordinating with other Business Areas and Business Units, primarily BA Mobile Sweden.• Achieved significant usage increase through improved way of working in the editorial team based on data driven analysis, improved user experience and active business development together with content partners.

• Business responsible for the TV product area and responsible for growing from 20.000 to 300.000 subs in one year. The rapid growth really established Telia as a TV player in the market while it presented a number of challenges and learning opportunities. • Responsible for marketing, customer offering and sales of the TV product in Sweden. Developed and implemented business and product strategy for short to medium term. Managed a team of six employees.

• Project manager and responsible for the multi-disciplined project team that re-launched the IPTV product in Telia Sweden. Project target was to exploit the analogue shut down in order to get a significant footprint in the consumer market for Pay TV.• Reported to the head of Broadband Sweden.

• Business controller in the Swedish HQ organization. Primarily responsible for financial reporting and follow-up in the product dimension across all products, for example broadband and mobile services.• Responsible for developing the TV growth business plan which resulted in the TV Footprint project (see above).• Project manager for various studies, for example one which analyzed and suggested optimal interconnect traffic prices and another which established a pricing policy for mobile Service Providers. Responsible for the first goodwill valuation (“impairment test”) of a group company.

• Responsible for green field business plan and budget as Halebop was launched as a mobile subscription.• Business manager of Halebop’s web-portal/e-shop of VAS services with budget, customer experience and delivery responsibilities.

• Project manager responsible for business plan revision. As a result the business focus shifted from mobile internet services to becoming a mobile Service Provider (MVNO) across Europe.• Participated in M&A activities primarily in the area of business modeling and corporate valuation.

Stockholm, Sweden

Developed business strategies and business plans for several early phase start-ups as well as more mature organizations.

Master Of Science - Ms, Finance & International Business

Activities and Societies: Exchange student at the MBA program at Duke University - The Fuqua School of Business

Bachelor'S Degree, Electrical And Electronics Engineering

Activities and Societies: Chairman of the local student organization In Sweden the degree is known as "Högskoleingenjör".