Fredrika Gyllang Email & Phone Number

Sweden

Stockholm County, Sweden

Responsible for building and implementing our Digital Strategy, as well as ensuring we have the right tools in place to reach desired conversion goals. Testing theses, validating outcomes, integrating ROMI on a global level.Responsible for managing the day-to-day execution of inbound marketing strategies with a key focus on driving quality traffic to our website and delivering best-in-class customer experiences throughout multiple digital channels with the overall objective to generate Marketing Qualified Leads and Sales Qualified Leads. Responsibilities: • Developing and implementing a digital marketing strategy and funnel to drive growth in line with the business • Setting the annual digital marketing budget to meet objectives (strategic and financial). Setting KPIs and running ongoing forecasting and result analysis• Define performance marketing growth roadmap across channels• Owning channels such as search ads, social media, programmatic, display and developing and implementing our attribution model to understand performance of different channels and turn them into actions for improvement.• Being responsible for the full onsite experience (UX and CRO process)• Owning the data, analysis and insights from the customer journey to increase performance.

Stockholm County, Sweden

AKOA (acquired by Roboyo in May 2021) is a full-scale automation partner, offering our clients support throughout their Automation Journey through technologies like RPA and iBPM, IDP, IPA, AI, and Chatbots.As Global Marketing Manager at AKOA, I have the overarching strategic and hands-on responsibility for our marketing, communications, design, and PR activities. AKOA has operations in Sweden, the USA, and DACH. Responsibilities • Customer analysis and building our Customer Journey, laying the foundation for our marketing strategy.• Developing and implementing our B2B Marketing Strategy and roadmap to drive growth, closely aligned with our business strategy.• Setting the annual digital marketing budget to meet objectives (strategic and financial). Setting KPIs and running ongoing forecasting and result analysis.• Planning and setting up Marketing Automation flows in HubSpot for lead nurturing as well as other automated workflows within HubSpot.• Full ownership and responsibility of HubSpot (Marketing and Sales).• Planning and implementing activities with sales and other stakeholders.• Owning channels such as search ads, social media, programmatic, display and developing and implementing our attribution model to understand performance of different channels and turn them into actions for improvement.• Responsible for full onsite experience, converting data into improvements (UX and CRO).• Analyse, review, and implement Search Engine Optimisation strategies to our website to drive high quality traffic and achieve higher ranking on Google.• Content creation and graphic design.

Stockholm, Sverige

UiPath Advanced Certified. Developed automation solutions (RPA) for Northern Europe's largest education company, as well as for a global leader within generic pharmaceuticals and biosimilars.

Stockholm, Sverige

At EQT, I worked with digital business development on a strategic level with the Nordic portfolio companies, consulting them in developing their digital capabilities within digital marketing, sales, as well as IT and technology. Furthermore, I supported the investment teams in understanding investment opportunities, analysing digital consumer behaviours and the competitive landscape. Since I wrote my dissertation on the subject of the GDPR, I voluntarily took a leading role in the process of EQT becoming compliant together with the legal department. EQT Digital: https://bit.ly/2A3KEWv

Stockholm, Sverige

Responsible for planning and coordinating Lånbyte’s presence and speech at the event “Sthlm Tech Fest 2016”. Further, I was part of defining Lånbyte’s future vision, strategies and strategic planning processes.

Helsinki

Fintech startup MONI creates smart, personal banking tools for everyone, everywhere.Together the CEO, Antti Pennanen (prev. Secure Action CEO and founder), we raised $1.75 million in seed funding from investors worldwide. Since I have a passion for relationship building, I managed investor relations. Moreover, I was in charge of our social media and online community, beta testing, UI/UX development of our web and app together with tech team etc. Also organised several events with investors, partners and customers. https://bit.ly/2LYnlya

Stockholm, Sverige

Worked at SEB Client Coverage at the Merchant Bank in Stockholm during summer 2014. I worked both for the Global Banks team and the Hedge fund team, assisting them with the annual KYC as well as checking and updating risk classes for banks worldwide.

Helsinki, Finland

Expanding and integrating the brand "Eriks Sauces" to the Finnish market. Also introduced and sold the sauces successfully to for instance Stockmann and Anton & Anton. Organised events for marketing the sauces together with eg. Bukowskis and Hanken.

Stockholm, Sverige

Expanding Secure Action Oy to Sweden. Did market research and at the same time functioned as the main contact person and key account manager in Sweden. Cold calling and emailing potential customers, meeting them and selling the system. Relationship building, managing current relationships as well as creating new ones.

Helsinki

Worked for Paul Bragiel, assisting him with market research for several companies in Africa and America. I also organized and coordinated a weekend for Paul Bragiel, Aaron Patzer, Antti Pennanen and Ville Miettinen, meeting the startup scene in Stockholm. Paul Bragiel then recommended me to Antti Pennanen, whom I started working with at his company Secure Action.

Helsinki

Assisted the MBA department at the Swedish School of Economics in Helsinki with minor tasks like making excel-documents and preparing MBA material.

Stockholm, Sverige - Helsinki, Finland - Oslo, Norway

As a planner I worked with optimizing the use of inventory minutes on Discovery Channel and TLC. By using analytic skills and research tools, I maximized the use of ratings in the program Harris Landmark. I had daily contact with media bureaus, emailing spotlists and evaluations. We worked in a team of 5 people with the media bureaus equally divided between us. For a year I was fully responsible for the Finnish inventory and media bureaus, at the same time managing some Swedish media bureaus.

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sverige

Msc In Management Of Information Systems And Digital Innovation, Information Systems And Digital Innovation

The MSc Management of Information Systems and Digital Innovation (MISDI) programme is an intellectually rigorous, innovative.

Exchange Student At City University Of Hong Kong

Bachelor'S Degree, Business Management And Organisation, Entrepreneurship, Exchange In Hong Kong

Activities and Societies: Involved in the Entrepreneurship Society and initiator to Startup Sisters at Hanken Swedish School of Economics.

Introduction Course In Advertising, Advertising

This course provides basic knowledge in advertising communication, both in terms of strategic and creative thinking. It also gives you.

Upper Secondary School, Natural Sciences