Fredrik André Email and Phone Number
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I am a seasoned marketing and commercial professional with 20 years of international B2B tech/SaaS marketing, branding, communication, commercial management, and leadership experience. I have excelled in sales-driven and customer-centric growth companies - PE backed as well as private and public - targeting the SMB, mid-market and enterprise segment in the EU, US, and APAC.Motivated by achieving results, having fun at work, and serving as a source of inspiration. Possess an everything-is-possible attitude and the ability to deliver not only big ideas but also tangible results - with a track record of exceeding expectations.My success is about having a positive attitude, unwavering drive, and a commercial mindset. I excel at prioritizing and elevating team performance, and I combine a strategic approach with decisive decision-making power, ensuring effective execution and impactful results.I am a pragmatic visionary who thrive in dynamic environments. Confident and humble, I laugh frequently while remaining capable of making tough decisions when needed. I get things done! I inspire and empower multi-cultural/-country teams to excel by fostering a collaborative, positive, and high-performance culture. I am also bringing extensive experience in business transformation, change, cross-functional projects, and being an active member of executive management teams.Key Proficiencies:- Making successful business transformations and change initiatives happen – to drive operational excellence, sustainable growth, people first culture, and bottom-line impact.- Spearheading impactful marketing transformations to drive proactivity, world-class communication, customer-centricity, and growth.- Orchestrating business-centric brand journeys (vision, values, position, messaging, visuals, etc) to create a consistent foundation and drive awareness and tangible business impact.- Elevating digital marketing, demand generation, sales alignment, and employer branding to a next level by maximizing investments, building awareness, and driving revenue growth.- Developing multi-channel marketing thought leadership programs that build trust and relevance and optimize customer acquisition cost while building a solid sales pipe.- Empowering teams/individuals to excel through inspirational leadership and fostering a collaborative and high-performance culture that drives exceptional results.- Building customer success, cross sell initiatives, and securing customer-centricity throughout the organization to increase customer satisfaction and stickiness.
Precise Biometrics
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Chief Marketing OfficerPrecise Biometrics Nov 2023 - PresentLund, Skåne County, SePrecise Biometrics is a global tech and SaaS company within the digital identification solution and biometric technology space. The company offers high security access and visitor management solutions where “You Are the Key”, using your face, palm or finger, as well as world class biometric algorithms. Our technology is used 100K times per second around the world. Responsible for all marketing, communication/PR, and branding. Also part of the Executive Management team, and the commercial team.
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Chief Marketing Officer (Cmo)Avensia Jan 2020 - Nov 2023Lund, Skåne, SeResponsible for all marketing, branding and communication related activities (brand, demand generation, marketing communication, corporate communication, product marketing, PR/IR, etc.), as well as employer branding and internal communication. Alsa part of Executive Management. Key achievements:- Total transformation and re-positioning of the marketing entity, incl a new team. Doubled marketing investments and achieved 5X results.- A new brand platform incl. vision, values, positioning, messaging, offering and graphics. - A fully integrated sales and marketing tech platform including web, marketing automation, CRM, analytics/reporting, processes, and pipeline mgt. This gave us 3X web traffic, a solid sales pipe with good visibility for forecasting – and we went from 0 to 30% marketing sourced won deals.- New GTM strategy including offering, sweet spot, execution, etc. which secured a better focus on profitable customers – and by that increased customer satisfaction. - Website optimization initiative where we doubled results with SEO, CRO, content syndication, etc. - Remake of employer branding (strategic platform + execution) and internal communication. - Several digital marketing programs where we have had great success and generated 20X leads compared to previous years. - Successfully implemented a program where we reduced marketing cost with 50%, as part of a companywide short term cost savings program. - Key stakeholder in several management initiatives to improve professionalism, structure and efficiency.Avensia (publ) offers solutions and services for modern commerce - including implementation of e-commerce and information management solutions, customer loyalty programs, digital instore concepts, digital sales optimization and strategic retail advisory. -
Vp Global MarketingMedius Jan 2013 - Jan 2020Linköping, SeResponsible for all marketing, branding, demand generation, and communication related activities, including global and field marketing teams and the sales pipe. Reported to CEO, part of the Executive Management Team, and a key stakeholder in the transformation from a Nordic software house to a global SaaS company. Achievements:- Built a new sales driven marketing entity from 2 to 15+ persons.- A new brand platform incl. vision, core values, positioning, messaging, etc. (2014) and a brand identity and messaging update for the US (2018).- A new messaging platform and go-to-market strategy– with the ambition to double the North American business.- Took digital marketing and demand generation to a next level, incl a fully integrated marketing tech platform (web, marketing automation, CRM, attribution, Google tools, etc). Went from 0% marketing generated new business to 50% in three years. 2019 58% of all new logos were marketing generated – the biggest contributing channel was Google organic.- Developed a new sales and lead process including, KPI’s, reporting, attribution, tech integrations, sales and marketing alignment.- Implementation of Salesforce CRM and processes, incl pipeline mgt and forecasting. - Launched (2014, and major relaunch in 2018) a new conversion and SEO focused website in six languages – Great conversion rate and #1 rank for all top 5 prio keywords in SE and US. - A demand generation concept including both outbound and inbound programs for both EMEA and the US. Reduced cost per lead by 50%, 3X the number leads and 2X generated business in two years. - A new marketing agency setup (SEO, Paid, PR, BDR, brand, design) in the US and EMEA, and a marketing ops and demand gen agency in India.- An active stakeholder for adding professionalism and structure to the organization, and a key player in the transformation from a software house to a cloud company. Also, part of due diligence, and ongoing work, when acquired by the PE firm Marlin Equity. -
Senior Advisor And Member Of Advisory BoardXtravel Ab Aug 2008 - 2014Advisor to Founder/CEO and Member of the Advisory Board.
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Director Of MarketingAkkafrakt Sep 2010 - 2012Malmö, SeDirector of Marketing for a logistics company with a turnover of approx. one billion SEK. It was a traditional Marketing Director position and involved tactical and strategic responsibility for the brand and external communication, including budget and staff. The role also involved responsibility for new customer management/growth and sales development/follow up. I was on the management board and was recruited as a key player to double turnover to 2 billion SEK by 2015. Examples of my achievements: - Ran a branding project where we developed an updated branding platform and made a comprehensive review of the entire company's foundation, including new vision, mission, values, brand promise and visual identity. The whole framework was implemented internally and externally during 2012-13. - Structured and modernised the attitude towards marketing, developed and implemented a strategy for electronic communication and introduced a dialogue concept/integrated marketing. The result has been that we have stuck to our budget and been able to triple direct customer communication. - Implemented a structured concept for new client management, which has resulted in better use of the sales staff's time and an increase in their “hit rate”. - Recruited an advertising agency -
Business Unit DirectorAkkafrakt Feb 2011 - Oct 2011Malmö, Se− Role ran alongside the Marketing Director role. − P&L for 300 MSEK and managed 20 staff members across various areas of the business.− Negotiated and acquired new business worth up to 8 million SEK.− Led business restructuring to improve operations within customer services and sales support.− Planned and monitored operational expenditure to ensure that budgets were adhered to. − Developed and presented a new strategy for the business unit.
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Marketing Manager, ScandinaviaMaersk Line Mar 2009 - Sep 2010Copenhagen, Dk− Staff and budget responsibility and part of the Scandinavian Sales Management Team.− Marketing & Communication Manager at the world’s largest shipping line with responsibility for internal and external communication management, PR and brand development.− Improved the structure and developed new processes within marketing.− Developed a new marketing strategy that focused on customer value and satisfaction and delivered marketing plans for key customer segments.− Improved the market/customers intelligence program, and created an on-going process for it.− Developed and implemented a campaign concept. The result was that I exceeded the target of 350 million SEK, a target that was considered to be unachievable by top management.− Established a PR strategy and worked with stakeholders to deliver key initiatives. − Increased the internal understanding of the importance, and power, of communication and branding. This was a key success factor for improved staff and customer satisfaction. − Ran projects to increase sales, developed a proactive sales organisation, strengthened the brand image, improved the CRM process and streamlined processes for increased efficiency.− Established a TM-organisation and concepts for winback and new customer management. − Streamlined and integrated processes between sales, marketing and customer services. − Part of a global intranet project, responsible for the Scandinavian implementation.− The company was very results-oriented and we had great focus on RoI and performance mgt. -
Management Consultant And FounderSnowstorm Management Sep 2008 - Apr 2009− Developed and implemented digital marketing strategies, including RoI.− Developed segmented and digital business and communication strategies/concepts for two high profiled Nordic IT-companies. Strategies that achieved commercial business objectives and positively influenced the customer experience and perception.− Interim management at a company where I improved the business structure, increased the sales proactivity, prioritised sales actions and was responsible for recruiting staff. The foundation we created made the company grow from 4 to 40 MSEK in four years.
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Director Of MarketingVisma Software Feb 2006 - Dec 2008Oslo, No− A company developing ERP-systems, 50 % consulting services and 50% software.− Staff and budget responsibility and part of the Management Team and the International Marketing Management Team.− A traditional Marketing Manager position with both strategic and operative responsibility for internal and external communication (team, strategy, brand, plans, budget, campaigns, web, PR, etc). In addition I was also in charge of the inside sales team, and responsible for the group’s branding and advertising in Sweden.− Reorganised and repositioned the marketing department and created new processes for communication. − Carried out a branding process to establish and build the brand in Sweden – with a successful increase from 3 % to 90 % brand awareness within three years. − Increased sales revenue with new and existing clients whilst providing marketing strategies and integrating electronic communication.− Improved the sales process and pipeline management by increasing cooperation between marketing and sales, as well as establishing an inside sales team and implementing new routines for CRM. − Developed and implemented external marketing activities to support sales, including both digital and traditional customer communication.− Carried out CSS (customer satisfaction surveys) and was in charge of the action¬ programme. − Implemented a business intelligence program for customers/competitor insights.− Ran projects where the marketing, customer service, R&D and product management departments worked together to better adapt products and services to the market's needs.− Actively participated in developing the management team's work to a more professional level. -
Marketing Manager International MarketsVisma Software Apr 2003 - Feb 2006Oslo, No− A company developing ERP-systems for SMB.− Staff and budget responsibility and part of the International and Norwegian Management Team.− Established a subsidiary in Norway and developed sales, support and customer services departments leading to an increase in efficiency and productivity.− Led a relaunch of the company in Norway and successfully increased the sales numbers.− Developed a dialogue concept based on digital communication and TM, marketing automation. − Ran business development projects for the Swedish market and analysed business opportunities on several European markets.
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Marketing ManagerVisma Avendo As Apr 2003 - Feb 2006See Visma Spcs.
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Marketing ManagerCadpoint Ab 2001 - 2003− A Nordic and Benelux software company for the engineering market.− Staff and budget responsibility and part of the Corporate Management Team.− Managed the implementation of a new marketing strategy in addition to coordinating marketing projects between Scandinavia and Benelux.− Developed and implemented go to market plans and activities.− Built and developed marketing teams based in Sweden and Denmark.− Responsible for sales and reseller development on the international markets.
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Channel Sales Manager, Nordic & BalticAutodesk 1997 - 2001San Francisco, Ca, Us− A US software company developing CAD software.− Budget responsibility and part of the Nordic Sales Management Team.− Drove and developed distributors and resellers in Scandinavia and the Baltic − Delivered and exceeded sales targets and influenced revenue objectives in the Nordic and Baltic and worked on internal projects covering Europe and the USA.− Responsible for business development within the architectural, engineering and construction industries in the Nordic countries and product management for construction industry products. − Key Account Management and strategic customer presentations. -
Sales Representative & Partner ManagerCadpoint Ab 1995 - 1997− Product support and product demonstrations. − Planned and executed sales and marketing activities with resellers and drove programs and events to extend the relationships to new prospects.− Responsible for developing the resellers (1997).
Fredrik André Skills
Fredrik André Education Details
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Ihm Business SchoolSales & Marketing Management -
Ihm Business SchoolBusiness Management
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Ihm Business SchoolMarketing Management
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University Of BoråsBusiness Law
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University Of BoråsBuilding Design
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Hyper IslandDigital Strategy And Management
Frequently Asked Questions about Fredrik André
What company does Fredrik André work for?
Fredrik André works for Precise Biometrics
What is Fredrik André's role at the current company?
Fredrik André's current role is CMO @ Precise Biometrics ǀ Marketing, brand & commercial leader driving revenue growth and team excellence.
What is Fredrik André's email address?
Fredrik André's email address is fr****@****sia.com
What is Fredrik André's direct phone number?
Fredrik André's direct phone number is +161744*****
What schools did Fredrik André attend?
Fredrik André attended Ihm Business School, Ihm Business School, Ihm Business School, University Of Borås, University Of Borås, Hyper Island.
What are some of Fredrik André's interests?
Fredrik André has interest in Social Services, Children, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Fredrik André known for?
Fredrik André has skills like Marketing Strategy, Digital Marketing, Business Strategy, Lead Generation, Marketing Management, B2b, Change Management, Management, Sales Process, Integrated Marketing, Sales Operations, Corporate Branding.
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