I am a seasoned marketing and commercial professional with 20 years of international B2B tech/SaaS marketing, branding, communication, commercial management, and leadership experience. I have excelled in sales-driven and customer-centric growth companies - PE backed as well as private and public - targeting the SMB, mid-market and enterprise segment in the EU, US, and APAC.Motivated by achieving results, having fun at work, and serving as a source of inspiration. Possess an everything-is-possible attitude and the ability to deliver not only big ideas but also tangible results - with a track record of exceeding expectations.My success is about having a positive attitude, unwavering drive, and a commercial mindset. I excel at prioritizing and elevating team performance, and I combine a strategic approach with decisive decision-making power, ensuring effective execution and impactful results.I am a pragmatic visionary who thrive in dynamic environments. Confident and humble, I laugh frequently while remaining capable of making tough decisions when needed. I get things done! I inspire and empower multi-cultural/-country teams to excel by fostering a collaborative, positive, and high-performance culture. I am also bringing extensive experience in business transformation, change, cross-functional projects, and being an active member of executive management teams.Key Proficiencies:- Making successful business transformations and change initiatives happen – to drive operational excellence, sustainable growth, people first culture, and bottom-line impact.- Spearheading impactful marketing transformations to drive proactivity, world-class communication, customer-centricity, and growth.- Orchestrating business-centric brand journeys (vision, values, position, messaging, visuals, etc) to create a consistent foundation and drive awareness and tangible business impact.- Elevating digital marketing, demand generation, sales alignment, and employer branding to a next level by maximizing investments, building awareness, and driving revenue growth.- Developing multi-channel marketing thought leadership programs that build trust and relevance and optimize customer acquisition cost while building a solid sales pipe.- Empowering teams/individuals to excel through inspirational leadership and fostering a collaborative and high-performance culture that drives exceptional results.- Building customer success, cross sell initiatives, and securing customer-centricity throughout the organization to increase customer satisfaction and stickiness.
Listed skills include Marketing Strategy, Digital Marketing, Business Strategy, Lead Generation, and 43 others.