Fredrik Broberg

Fredrik Broberg Email and Phone Number

Marketing and Brand Leader | Business Developer | ex Antler | AI-tech co-founder
Fredrik Broberg's Location
Stockholm, Stockholm County, Sweden, Sweden
Fredrik Broberg's Contact Details

Fredrik Broberg personal email

About Fredrik Broberg

Marketing and Brand Leader, with 10+ years' experience working in advertising and brand consulting in retail, fashion and luxury goods marketing in London and Italy, before shifting to roles in Digital Strategy, Marketing and Brand Management in Online Banking, Pharma, Telecom, Smarter Data and Analytics and AI-powered services in marketing and sales. Hands-on experience over that last 5 years includes successfully re-positioning Bisnode Group as a Power House in Smarter Data, Analytics and AI-powered applications (later aquired by Dun & Bradstreet in US in 2020). 2021 I am part of raising 460K Euro to co-found Axonjay.AI in Brussels. And 2023 I am among the top-3% selected to build and validate the next generation disruptive and sustainable startup ideas at Antler, one of the world's most active VCs and Startup Accelerators.WHAT I WANT TO DO• Unlock the full value of your innovation by working more like a startup• Understanding your customers' changing needs and wants• Building and validating disruptive and scalable ideas• Leveraging use of data, analytics and AI• Positioning brands top-of-mind and top-of-searchWHAT I AM PARTICULARLY GOOD AT• Very good at building cross-functional high-performing teams• Revitalizing and repositioning brands• Leading international marketing and brand research• Leveraging the use of Data, Analytics and AI in marketing and sales• Building the next big thing, go-to-market (GTM), market validation• Translating strategic goals into concrete actions and OKRs• Making things happenBRANDS I WORKED FORBisnode, Ericsson, IFS, AstraZeneca, SBAB, SalusAnsvar, Mandarina Duck, Ricordi Media Stores, Ducati Motorcycles, Segafredo Cafe, Feltrinelli Store, Salvatore Ferragamo, Cerruti 1881 Paris, Armani Junior, Beefeater Gin, P&O Swan Hellenic, Carpetland, HMV Record Stores, ABB, Pharmacia Biotech.KEY WORDSCustomer and Brand Research, Strategic Planning, Budgeting, Positioning Storytelling, Brand Marketing, PR, Events, Data Driven Marketing, Marketing Automation, Lead Generation, Smarter use of Data, Analytics and AI in Marketing and Sales, New Business Development, Problem Validation, Market Validation, G2M, Pitch Decks, M&As, Crisis Management

Fredrik Broberg's Current Company Details

Marketing and Brand Leader | Business Developer | ex Antler | AI-tech co-founder
Fredrik Broberg Work Experience Details
  • Antler
    Founder In Residence, Early-Stage Vc And Startup Accelerator
    Antler Feb 2023 - May 2023
    Stockholm, Stockholm, Sverige
    Selected to join Antler, one of the world’s most active early-stage VC firms and startup accelerators, on a mission to empower entrepreneurs to build VC-backable startups from scratch.• Joined 150 other professionals across Stockholm, Copenhagen, and Oslo.• Teamed up with co-founders to develop and pitch disruptive tech startup ideas in Green Logistics, Green Tech, Health Tech, and Gov Tech to Antler’s VCs and Venture Partners, including Posten Bring, Hafslund, IF Insurance, and Google Cloud.• A truly transformative experience that I highly recommend to anyone passionate about building and validating innovative ideas. Antler will help you ask the difficult questions!One key takeaway? Why don't more brands work like this?
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  • Axonjay.Ai
    Cmo | Head Of Sustainability | Co-Founder - #Disruptwithpurpose #Righthererightnow!
    Axonjay.Ai Jul 2021 - Jan 2022
    Belgium, Germany, Italy, Sweden, Denmark, Slovenia And Rest Of Europe
    AxonJay is an AI tech company that uses Machine Learning to help you extract actionable intelligence from the most relevant data to predict a company’s behaviour in its digital ecosystem. The company has developed a state-of-the-art Self-Machine-Learning™ Platform and uses reinforced learning to train its algorithms to become better and better at extracting the intelligece you want. We went to market with an idea to use AI for good and build an AI-powered ESG-Scoring Solution. Typical commercial applications would be to extract actionable intelligence in real-tim to: predict and reveal true bahviour, next purchase, find more quality MQLs, enable signal based selling, and predict churn. #Axonjay #AI #SelfML #DisruptYourIndustry #DisruptWithPurpose #RightHereRightNow!• Co-founder and Member of Leadership Team.• Led daily virtual strategy sessions with CEO and founding team who were all in lockdown in Italy, Slovenia, Switzerland, Germany, Belgium, Denmark. • In the summer of 2021 we raised €460K adn launchd Axonjay.AI in Brussels.• Led development of Digital Marketing, Social Media and PR.• Led team spearheading development of AI-powered ESG-scoring solution.• Setting up HQ in Brussels.• Company has pivoted to become predictive-AI supplier for SAP.• Target is to achieve €3M ARR and €30M valuation by 2026.
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  • Bisnode Group
    Head Of Group Brand Management
    Bisnode Group Feb 2018 - Mar 2020
    Stockholm, Stockholm County, Sweden
    Taking over and leading pan-European rebrand to reposition Bisnode Group from 'Old Data' to being seen as a Powerhouse in Smarter Data and Analytics across 19 markets. • Leading core-brand team with people from c-level, strategy, HR, marketing.• Led market research to better understand the changing needs for data, analytics and AI.• Implemented brand tracker to see how the brand was ranking vs. competition.• Led interviews with c-level to develop Bisnode Groups WHY.• Bisnode struggled with low brand awareness and was not seen as a contender.• Critical to reposition Bisnode to pave the way for SEK1.5B growth target for 5 growth-bets in data driven business and data-driven marketing space.• Directing top-tier agencies and in-house marketing staff to develop the new brand, positioning storytelling, films, content, events, PR to position Bisnode top-of-mind with message (#UnleashThePowerOfData).• Elevated Bisnode's visibility at events like Slush, Web Summit, and eTail. • 2020 Bisnode was sold to Dun & Bradstreet for SEK8.2B—a landmark success!• On M&A DD team.• On Crisis Management Task Force managing massive GDPR. • Informed 25 million EU-citizens how Binsode handled their data.
  • House Of Stratvise
    Marketing Consultant, Strategist, Change Leader.
    House Of Stratvise Nov 2014 - Feb 2018
    Stockholm, Sweden
    Worked with CEO to explore opportunity for NEW Digital Transformation offering: – Meeting with CEOs, Marketing, eCommerce to understand pains and business challenges.– Digital Advisory Board (as a Service) to lead co-creation and testing of strategic routes.– Needs for a common methodology and best-in-class engagement framework to create urgency, address barriers, drive innovation and changed ways of working.– Helped establish contact with thought leader in areas of methodology, supplier network in area of digital transformation, omni-channel strategy, ecommerce and marketing.House of Stratvise is a network based management consultancy in Stockholm with complementary skills in management, IT, strategic leadership and communication.
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  • Ericsson
    Head Of Communications - Empowering Ericsson To Become 'No.1 In The Networked Society'.
    Ericsson Nov 2010 - Sep 2013
    Stockholm, Sweden
    Worked as a senior communications strategist, communications manager, acting head of communications. Led cross functional teams in driving global activation of positioning strategy, focused programs to deliver on new and changing brand goals to become 'No.1 for Network Operators in The Networked Society. Examples of assignments/achievements:- Head of Communications (acting), on leadership team, Ericsson Core & IMS. - Global strategy communications planning, roll-out, Ericsson Networks.- Change Communications, period of intense change, new ways of working, redundancies. - New Career & Competence Model to develop and retain the right talent. Ericsson HR&O.- Managed day-to-day relations with agencies and suppliers of social media content, articles, web, film, live streaming media, web-tv, events and consulting services.
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  • Jg Communication
    Senior Communication Strategist For One Of Ericsson'S Largest Agencies With 130 Employees.
    Jg Communication Oct 2010 - Jan 2013
    Stockholm, Sweden
    Ericsson’s largest agency who handled around 100 million SEK of digital content, films, websites, events, consulting services to re-vitalize the Ericsson brand. I worked with leadership, strategy and communications to roll out 4 strategic focus programs to re-position Ericsson as No.1 in the Networked Society. No slogan in the world would fix that Ericsson Networks was NOT seen as a technology leader, not customer focused enough, but rather seen as slow and with old legacy systems. Directors from strategy, sales, marketing, UX and R&D all came together to explain what becoming “No.1 in the Networked Society” really meant.Examples of assignments/achievements:- Global strategy communications, roll-out, Ericsson.- Roll-out of 4 strategic priorities to reposition Ericsson as No.1 in the Networked Society.- Head of Communications, on leadership team, Ericsson unit with 6000 employees. - M&A communications, tell-day communications, on-boarding. - Stockholm 2020, Corporate presentation for Stockholm City Planning Council.- Consulting nominated by Ericsson for Marketing Comms Great Achievement AwardJG Communication with 130 employees, later merged to form Sitrus (part of Nordic Morning).
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  • Noagency.Se
    Ceo, Marketing Consultant Via Own Company.
    Noagency.Se Dec 2008 - Feb 2009
    Stockholm, Sweden
    When the twins were born I was a stay at home dad and working as an Independent Marketing Consultant. Examples of assignments/achievements:- Planning: New brand identity/image for MedTech Center, Karolinska Huddinge. - Go-to-market strategy: NEW digital service offering, brand agency. - Launch: New tour operator specializing in sports travel in Sweden.
  • Ifs World Operations Ab
    Global Marketing Communications Manager
    Ifs World Operations Ab Aug 2006 - May 2007
    Stockholm, Sweden
    • Led complete overhaul of all digital content • Led the Global Marketing Team in the successful launch of IFS Applications™ for Project Based Business.• Managed in-house agency staff and content producers in Linköping and Stockholm.
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  • Noagency.Se
    Ceo, Independent Marketing Consultant At Noagency.Se
    Noagency.Se Mar 2002 - Jul 2006
    Engaged on assignments developing strategic web-based communications services and eMarketing initiatives for clients within Advertising, Marketing and Digital.
  • Astrazeneca
    Digital Marketing Consultant Via Wm-Data Business Consulting
    Astrazeneca Mar 2002 - Mar 2004
    Sodertalje, Sweden
    Worked directly with Global eBusiness and Marketing. Supported AstraZeneca in moving more of their relations with healthcare Professionals, Examples of assignments/achievements:- PR activity to raise awareness around Stroke Prevention and NEW drug Cerovive™.- Launch of NEW global online knowledge bank in Anaesthesia, inbound marketing, events.- Worked on portals for brands Symbicort® & Pulmicort®, Corporate IS/IT.
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  • Wm-Data Esolutions
    Lead Strategist, Project Manager
    Wm-Data Esolutions Jul 2000 - Mar 2002
    Headhunted to take strategic lead on massive e-commerce project that was going sideways. The web agency owned by Paradiset and WM-data eSolutions had been thrown out. The assignment was to re-engineer SalusAnsvars business model to cross-sell insurance, savings products and housing mortgages to maximize the number of profitable interactions online. Examples of assignments/achievements:- Developing and presenting game changing new business model to cross-sell a range of loans, savings and insurance products in NEW personal finance portal for SalusAnsvar.se.- Analysing different customer needs, wants and criteria's driving customer behavior online amongst business and leisure travelers, TravelLink.se- Helped SBAB to fully digitize online credit checks and automatic approval of loan applications online. The cost cuts allowed SBAB to challenge the big traditional banks with 1% less interest.
  • Miguel Sal & C. - Brand Consultants
    Creative Direction, Brand Consultant
    Miguel Sal & C. - Brand Consultants Jun 1997 - Sep 1998
    Bologna, Emilia-Romagna, Italy
    Headhunted to lead day-to-day creative management and win new accounts like Mandarina Duck. Mainly worked on global brand campaigns, new product launches, new brand extensions and more engaging in-store experiences for Salvatore Ferragamo, Redwall, Librerie Feltrinelli, RicordiMediaStores, Cerruti 1881 Jeans, Ducati Motor, Genny, Segafredo, Cecchi Gori Home Video and Giacomelli Sport. Developed website for Segafredo Zanetti.
  • Beeching Dowell Stubbs (Former Mighty Mouse Communications), Stockholm
    Art Director
    Beeching Dowell Stubbs (Former Mighty Mouse Communications), Stockholm Feb 1996 - Jun 1997
    Stockholm, Stockholm County, Sweden
    Provided day-to-day creative leadership on projects for ABB, GE Healthcare, ITT Flygt, Ericsson and Electrolux. Awards include an EPICA for Best Brand Campaigns for the launch of the world's first DVD press. The agency was also awarded for work for ITT Flygt and GE Healthcare. Agency was ranked Top 3 at Agency of the Year.
  • Miguel Sal & C. Brand Consultants - Bologna, Italy
    Art Director
    Miguel Sal & C. Brand Consultants - Bologna, Italy Dec 1993 - Feb 1995
    Bologna, Emilia-Romagna, Italy
    Was recruited by Italian Brand Consultancy to provide day-to-day creative leadership and support the agency in digitizing all DTP and retouching on global fashion accounts. Developed new brand extensions like Armani Junior, Salvatore Ferragamo, Nino Cerruti 1881 Paris, Segafredo Zanetti, Librerie Feltrinelli, Cecchi Gori Home Video and Giacomelli Sport. Played an instrumental role in launching new architectural service offering aimed at brands like librerie Feltrinell, Checchi Gori, Ricordi Media Stores.

Fredrik Broberg Skills

Strategic Communications Corporate Communications Strategy Internal Communications Marketing Communications Integrated Marketing Advertising Communications Planning Management Corporate Branding Crisis Communications Concept Development Creative Direction Project Management Digital Strategy Intranet Strategic Planning Business Strategy Brand Communication Brand Design Project Planning Change Communication Customer Experience Design Employee/brand Engagement Digital Service Development Brand Positioning Strategy Brand Tracking Digital Marketing Data Driven Marketing Smart Data And Analytics Brand Platform Development Positioning Story Naming Strategy Brand Registrations

Fredrik Broberg Education Details

Frequently Asked Questions about Fredrik Broberg

What is Fredrik Broberg's role at the current company?

Fredrik Broberg's current role is Marketing and Brand Leader | Business Developer | ex Antler | AI-tech co-founder.

What is Fredrik Broberg's email address?

Fredrik Broberg's email address is fr****@****ail.com

What schools did Fredrik Broberg attend?

Fredrik Broberg attended Università Per Stranieri Di Perugia, Berghs School Of Communications, Celsiusskolan.

What are some of Fredrik Broberg's interests?

Fredrik Broberg has interest in Job Openings, Languages, Sailing, Disaster And Humanitarian Relief, Keeping In Touch, Food.

What skills is Fredrik Broberg known for?

Fredrik Broberg has skills like Strategic Communications, Corporate Communications, Strategy, Internal Communications, Marketing Communications, Integrated Marketing, Advertising, Communications Planning, Management, Corporate Branding, Crisis Communications, Concept Development.

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