Fredrik Sterner Cederlöf is a CX Management and AI at Insight Works. He possess expertise in web analytics, seo, digital strategy, digital marketing, google analytics and 22 more skills. He is proficient in German and English. Colleagues describe him as "I had the fortunate opportunity to work with Fredrik during his time as business director and skill lead for the analytics team at Creuna. He is intelligent, pleasant to work with and full of constructive ideas on how to improve a business in order to transform it into a data-driven organisation. During his years at Creuna, he made analysis a high priority internally for all teams and many are the clients that have changed their way of decision-making into a more customer-focused and successful way after his strategic suggestions. Fredrik built the analytics team at Creuna from the ground up, making sure that all of the necessary specialisations within the analytics area were covered, setting business goals for the analytics team and always stressing the importance of sharing knowledge - within the skills team itself, internally to Creuna, and also through external events. As a coach for the team, he offered invaluable support. He is also an expert in the area of analytics, search engine optimisation and strategy, with exceptional knowledge in all the current tools of the trade. This foundation, together with his continual quest for learning, makes sure he stays relevant in a field where continuous evolution is the norm. Everyone that has the chance to work together with Fredrik Cederlöf should count themselves exceptionally fortunate.", "Fredrik is exceptional. His design background combined with his business and industry experience make him an unparalleled asset to any innovation driven Team. Not only is Fredrik incredibly professional, driven, committed and insightful, he is a total pleasure to work with. He has an uncanny ability to identify sound solutions or approaches instantly and bring that to the team so that everyone can contribute. His leadership skills are innate and rare – all my designers at Creuna regularly wanted to team up with Fredrik because they always learned something new, myself included! I've saw how he shaped and grew his team and was constantly impressed. He has a hustle/muscle, can-do and learn-by-doing energy which is contagious. What I loved most was his ability to create a crystal clear line of sight from vision to execution which made people bite their right arm off for behind closed doors. Any team who gets to work with Fredrik should consider themselves extremely privileged and be prepared to bring their A game.", and "I worked closely with Fredrik on a number of projects and seminars during our 2 years at Ottoboni (Senior System Developer) and 3 years at Creuna (Technology Team Manager). Together we combined technology with digital analytics on a early stage in order to establish a more data driven way of working. Fredrik always shows high dedication and engagement in everything he do. His way of combining analytics knowledge together with social skills at a high energy level, makes his profile something every company in a digital transformation need."