Fredrik Eklund Email & Phone Number

Malmö, SE

Reichertshofen, Bavaria, Germany

• Responsibilities:
• Part of team accountable for overall dealer development in all Nordic countries.
• Direct report to and right hand support of Regional Director Northern Europe in all regional business developments.
• Main development focus within back office supporting functions such as sales demand planning, Nordic marketing campaigns, expansion of & support to regional dealer networks and various digitalization projects.

Malmö, Skane County, Sweden

• Responsibilities:
• Part of Scandinavian management team, accountable for overall business strategy in all Scandinavian countries. Direct report to Managing Director Scandinavia.
• Responsible for all business development projects on a Scandinavian level.
• Main development focus within external agility and omnichannel digitalization efforts, such as web-based customer order management systems with internal SAP and back office integration as well as telematics/fleet.
• Successful go-to market implementation of web-based order management system to achieve substantial channel shift from offline to online business within key customer groups of the construction segment brand (Q2-Q4 2020).
• Positive pilot of similar web-based platform to onboard agriculture segment customers to online channels. Full market roll-out expected in Q1 2021.

Malmö, Skane County, Sweden

• Responsibilities:
• Part of Scandinavian management team, accountable for overall business strategy in all Scandinavian countries. Direct report to Managing Director Scandinavia.
• Project manager for team responsible for development of Scandinavian sales strategy (main focus on optimizing direct sales via CRM/pipeline management, increased Key Account focus and expanding additionally into dealer.
• Project manager for key Scandinavian projects concerning business development including digitalization of the sales and marketing platforms, Hoshin Kanri initiatives (lean project management), Business Intelligence and.
• Led cross-functional teams within market development, ensuring go-to market coordination between production, product development and Corporate HQ functions with local marketing & sales campaigns and teams.
• Super user for all IT related matters Results:

Malmö, Skane County, Sweden

• Responsibilities:
• Sales Manager for the Swedish affiliate, with 2016 sales of approx. 400 MSEK. Direct report to Managing Director Scandinavia.
• Responsible for sales management of own direct sales force as well as dealer network.
• Head of 8 direct reports; 6 direct sales and 2 dealer sales responsible.
• Responsible for recruiting, training and coaching of sales force.
• Key Account Manager for top national accounts.

Malmö, Skane County, Sweden

• Responsibilities:
• Part of Scandinavian management team, accountable for overall business strategy in all Scandinavian countries.
• Scandinavian marketing manager for a portfolio of approx. 400 MSEK in annual sales (FY 2015). Direct report to Managing Director Scandinavia.
• Responsible for coordination, implementation and follow-up of all marketing and media/PR activities and campaigns (online + offline, including direct sales and dealer organization coordination) in the Swedish, Danish.
• Responsible for portfolio, customer and market analysis, aimed at optimizing marketing investment ROI.
• Collaborated closely with local sales managers and group marketing functions to ascertain global on-brand communications, while adjusting for local market needs.

Malmö

• I help clients architect their Victory Equation; engineering their businesses for profitable business growth and to win on their own terms while being perceived however they want.
• Specifically, we together design, build and implement the ideal funnel for their business or project – producing massive profits and business growth in the shortest time possible.
• We assess and optimize positioning, promotion and process and design a winning business model around it. Combined, it creates a magnetic market position, producing greater results than anything they have previously.

Malmö

• Responsibilities:
• Together with local CEO, coordinated and managed our strategic business and marketing plans and processes for the local commercial business unit.
• Responsible for business intelligence and insights, portfolio and market analysis.

Malmo, Sweden

• Responsibilities:
• Promoted to head a subsidiary of one of Scandinavia’s leading ventilation suppliers (aggregate sales of US $100 million/year). Direct report to corporate CCO.
• Responsible for coordination and management of the local commercial business unit; ensuring alignment between strategic vision, business plan and resource allocation of key assets and processes, aimed at doubling local.
• Head of team of 13 employees; external sales force as well as back office personnel.
• Member of corporate Brand Management task force responsible for global branding and marketing campaigns, and accountable for all local marketing and brand strategy campaign implementation.
• Key Account Manager for top national strategic accounts.

Malmo, Sweden

• Responsibilities:
• Together with local CEO, coordinated and managed our strategic business and marketing plans and processes for the local commercial business unit.
• Responsible for business intelligence and insights, portfolio and market analysis.
• Coordinated with technical team to rapidly bring new user-centered website to market. Results:
• Launch of multiple strategic marketing and sales funnel optimization campaigns

Greater Minneapolis-St. Paul Area

• Responsibilities:
• As part of the management team, responsible for the strategic marketing and branding strategy for the firm – from production to retailers and end consumers
• Through various internet and social media marketing strategies I made sure that the company gained a solid stream of new leads, turned those leads into customers and converted customers into raving fans (through.
• Positioned the company as the rockstars of the clog world.
• Quadrupled average online monthly sales (+303 % as compared to July 2011) and amassed thousands of highly targeted fans, prospects, customers and repeat customers.
• Co-created two new brands, two new product lines and two new websites.

Lund, Sweden

Translate (from Swedish to English) and proofread academic papers and articles in marketing and management for professors and docents at Lund University for publication in esteemed international journals.

Gothenburg, Sweden

• Responsibilities:
• Worked with customer service and sales, budgeting and marketing analytics.
• Also led a group of language schools students in Paris and Jersey and a group of high school students to Chicago.Results:
• Optimized the current marketing model, which resulted in increased ROI in certain channels by several hundred percent
• Temporarily responsible for two separate geographical product markets
• Assisted product manager with portfolio pricing strategy and budgeting

Gothenburg, Sweden

• Responsibilities:
• Chief Financial Officer of the company
• Managed a team of three carpenters in work ranging from demolition and paint jobs to full-scale renovations in and around GothenburgResults:
• Built the company and made profitable revenues of hundreds of thousands SEK within one year
• Learned much about work ethic and working really hard, humility and why many handymen take excessive coffee breaks

Master Of Science In Business And Economics, International Marketing And Brand Management, Summa Cum Laude

Activities and Societies: Delegate of the Board of LundaEkonomerna, Head Bartender at Gothenburg Nation, Member of the Student's Farce at.

Certificate In International Business, Management And Leadership, 4.0 Gpa

Activities and Societies: Soccer Team• Graduated President’s Honor Roll with a certificate in leadership and management