At Polarsken we believe organizations need to broaden their perspectives and bring scientific evidence to their business decisions. As such we provide you with a science-based framework describing the patterns of how customers act. Our approach is much like the approach of our role models Hans Rosling and Richard Feynman. We simplify and clarify conclusions provided by scientific evidence, helping you become more cost-effective and more confident in your decisions.During our workshops your organization will become more:- Aligned in their perspectives of how to grow your business.- Assured in what few KPIs to use.- Skilled in the language of data science.- Capable of prioritizing market investments and activities.- Confident in what critical questions to ask vendors and consultants.- Cost-effective and confident in their decisions.It sounds like magic, but it is simply science.

What does your business look like through the value lens?We help create, capture and sustain value.The Commercial Works is a commercially-focused advisory firm that supports clients through training, research and advisory services to develop effective, evidence-based marketing and commercial strategies to grow their brands. We keep it simple. No proprietary models. No black-box statistics. No complicated jargon. We live with the need to balance volume and profit growth every day. We aim to bring all the tools to create, capture and sustain value to bear so that you can expand your commercial choices.

Kapero is a Management Consultant firm focusing on marketing, communication and media in digital transformation - streamlining organisations and processes, as well as the channels used and the effect generated. Kapero is assigned by marketing/communication executives and CEOs.Clients include some of the largest advertisers in Europe and in the Nordic region.

The purpose of the position was to leverage evidence based data and insights for enhancing the effectiveness of the media investments. The objective was to develop a more holistic approach to marketing communications: where the creative efforts of ad-agencies were integrated with the media strategy for the clients. The outcome was a more efficient process and a more effective outcome with more relevant KPI:s for evaluating and assessing the value of the total marketing investment.Clients included: Telia, IKEA, Beiersdorf

Change agent in transforming Vizeum and its clients to embrace an academic, evidence based, approach to communication strategy in order to lead the digital revolution. The position focuses on new product development and business area definition and implementation, as well as training and education for employees and clients. The role encompass the nordic region and organisation of Vizeum and its partners. Clients include: Mondelez, Norwegian, Elgiganten, Parks and Resorts, Com Hem, Lantmännen, Betsson, Intersport, Pernod Ricard among others.

Assisting clients and account managers/project managers with integrating social- and interactive media with the overall marketing mix and defining key performance indicators for the respective media investment. Developing processes and models for enhancing the integrated effort of the different specialists and companies within the Aegis Network according to the bought, owned, earned (BOE) perspective. Holding presentations and workshops for clients in how to leverage interactive media and how to avoid the most common pitfalls.Clients include: Adidas, Reebok, 1177, Procter & Gamble, Svenska Spel, Ferrero Rocher, OKQ8, Panasonic, Elgiganten, Clas Ohlson, Lantmännen, Johnson & Johnson, Dr. Oetker, STS, Fox Entertainment, Carlsberg, Skydda, Put Feet First, Oscar Jacobson among others.

Responsible for forming and evaluating our clients’ online business propositions and offerings including strategy, key KPI:s, ROI assessment and overall online presence: • Developed and outlined Malmö Aviations online strategy.• Assisted Lunarstorm in devloping Lunar Pro • Outlined Bjorn Borgs overall global social media strategy.• Formed the interactive focus of Salomon Sports • Formulated the Nordic overall media strategy for AGA.• Planned and implemented the global online branding campaign for SKF

Responsible for building Tempus’ online strategy business unit in the Swedish market. Outlined, evaluated and improved the overall internet business offerings of the firm’s main clients including SEB, Orcla, and Nestlé. • Evaluated the Internet banking market in Denmark for SEB.• Reassessed the online business offering for Orcla.• Developed the interactive marketing plan for Vingresor.• Held Internet strategy formulation seminars for CIA Clients

Responsible for providing clients with key market information, helping them assessing market size, targets group demographics and psychographics and media habits.• Marketanalysis for KappAhl, Nestlé, Fishermans, Stena Line• Evaluated the Internet penetration and habits in the Nordics.• Author the weekly newsletter of Internet development.