Fredrik Melgaard Email & Phone Number

Lidköping, Se

Sweden

Responsible for Axfood's total product portifolio.

Gothenburg, Sweden

Brightvision is a lead generation agency serving B2B companies in the IT industry. I am responsible for a business unit with both sales and profitability responsibilities. My team acquire new and nurture existing customers on the different stages of the customer journey.

Oslo Area, Norway

Key player in developing and implementing Aller Media's programmatic strategy and yield optimization efforts, throughout our 9 different news and entertainment sites. Responsibilities: - Created a Private Auction framework for our agency clients- Managing the largest and most advanced buyers- Managing Deals, Automated Guaranteed and Programmatic Guaranteed sales- Launching InRead Outstream Budget responsibility XX million USD, budget achievement 110%.

Oslo Area, Norway

Key Account Manager and Agency Lead at Dagbladet. Mapping of customer challenges and needs to provide great multimedia communication solutions.Dagbladet is one of the leading news organizations in Norway.

Oslo Area, Norway

Account Executive/KAM for some of Norway’s best media agencies. Microsoft Advertising comprises MSN, Outlook, Bing, Xbox Live and Skype! We are at the forefront of programmatic buying and deliver customized digital advertising and search solutions to our partners and clients.Budget responsibility X million USD, budget achievement 137%

Responsible for handling several media and communications agencies. Handling them and all their clients. In addition, I was responsible for a number of clients directly, both national and international. My main objectives was to sell and advise the clients on how to optimize their advertising investment.

Responsible for all consumer marketing within the Inkjet & Printing Group. Adjust, plan and implement local ATL campaigns and BTL (retail partners) activities. Managing the Market development funds and the Norwegian extended sales force in retail as well as responsibility for in-store execution, planning production of and ordering Point of Sales material. A considerable part of the job consists of planning of PR activities, events, including social media activities in close cooperation with local PR and Media agency. Overall responsibility for AfterMarket and all MarCom acitivities around these products for Sweden, Norway and Denmark.Part of a Nordic organization and reporting to the Scandic Business Manager and General Western Europe Marketing Manager

Sales and Marketing representative for all ink and pc products. Responsible for in-store sales, staff product trainings and implementation of POS material, product placement and marketing campaigns in the largest retailers in the country. In addition I was TrainerTrainer, attended tradeshows and assist the HP retail consultants in the rest of Norway.

Seasonal work in the winter where I was Assistant Manager, with personnel management of 4 fulltime workes and several part time workers.