Fredrik Ekström

Fredrik Ekström Email and Phone Number

Editor-At-Large - Outdoor and Sustainability @ Scandinavian MIND
Stockholm, SE
Fredrik Ekström's Location
Greater Stockholm Metropolitan Area, Sweden, Sweden
Fredrik Ekström's Contact Details

Fredrik Ekström work email

Fredrik Ekström personal email

About Fredrik Ekström

Brand strategist, marketing and PR consultant, specialised in aligning: insights, strategy and activations into "Winning Game Strategies" and creative concepts for outdoor, sports and fashion brands. I have worked as Brand Strategist, Business Advisor, Creative Director, Head of Marketing, Global-PR and Consultant for various lifestyle brands and clients.Leading global sustainability initiatives and strategies, global brand repositioning projects, creating marketing-, Go-To market- and communication- strategies. Leading teams and worked in executive management teams. My broad knowledge and expertise are valuable assets I bring to every project. Whether you seek to launch a new brand or product, enter a new market or reposition your brand, I possess the skills, knowledge, and network necessary to achieving your objectives.​With Above The Clouds, I offer a service as freelance consultant, specialised in aligning the three worlds of: insights, strategy and activations into "Winning Game Strategies". By genuinely accelerate the flow between these three worlds, i create actionable concepts that build real brands, for real people in the real worldInsights Brand strategy Marketing StrategyPRJournalist Marketing Manager Digital marketing Creative Director Outdoor Sports Fashion Food and beverages Journalist

Fredrik Ekström's Current Company Details
Scandinavian MIND

Scandinavian Mind

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Editor-At-Large - Outdoor and Sustainability
Stockholm, SE
Website:
scandinavianmind.com
Employees:
6
Fredrik Ekström Work Experience Details
  • Scandinavian Mind
    Editor-At-Large - Outdoor And Sustainability
    Scandinavian Mind
    Stockholm, Se
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  • Above The Clouds Communication
    Founder - Brand Communication Consultant, Senior Business Advisor
    Above The Clouds Communication Sep 2020 - Present
    With Above The Clouds, I offer a future focused brand strategy, marketing, & communication service. I'm specialised in transforming research and insights into creative actions that build brands and create communication that moves freely between earned, paid, and owned channels. I have worked as Brand Strategist, Business Advisor, Creative Director, Head of Marketing, Global-PR and Consultant for various lifestyle brands and clients for +20 years.Leading global sustainability initiatives and strategies, global brand repositioning projects, creating marketing-, Go-To market- and communication- strategies. Leading teams and worked in executive management teams. My broad knowledge and expertise are valuable assets I bring to every project. Whether you seek to launch a new brand or product, enter a new market or reposition your brand, I possess the skills, knowledge, and network necessary to achieving your objectives.​With Above The Clouds, I offer a service as a freelance consultant. I offer this as: interim, project-based, or billed by the hour. It depends on your need and resources.
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  • Scandinavian Mind
    Editor-At-Large - Outdoor & Sustainability
    Scandinavian Mind Sep 2020 - Present
    Stockholm, Stockholm County, Se
    Editor-At-Large with focus on Outdoor and Sustainability Writing and producing articles, interviews, and reports. Public Speaker for conferences and panel talks Researching and analysing consumer trendsCreating hosting and participating in podcasts and videopodcasts
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  • Samsung Electronics Nordic
    Senior Pr Strategist Mx Nordics
    Samsung Electronics Nordic Jun 2021 - Mar 2023
    Stockholm, Stockholms Län [Se-01], Se
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  • Tretorn
    Creative Director & Head Of Marketing, Europe
    Tretorn Jan 2019 - Oct 2020
    Helsingborg, Skåne, Se
    Responsible for managing brand, marketing and PR strategy and activation for European markets across all channels and throughout all levels in growth funnel to e-com and whole sale support. Budget responsibilities, team leader, agency set up and management, managing international trade shows like PITTI Uomo, Revolver, SEEK. Responsible for creating and implementing a new brand direction and position. I created the new brand mission statement, our purpose around sustainability and brand message to widen the brand towards all elements not being so focused on only rain. Headed the creative team as a bridge between marketing and product creating concepts with a clear consumer experience in mind already in the product idea phase. Directing strategic new product development within the eco essentials initiative. Created and implemented eco-concepts around SAREK and ECO SNEAKERS. Responsible for local and international collaborations like, Nigel Cabourn, SEA LIFE Trust, Andre 3000, OiPolloi, MAKIA, Naturkompaniet and GrandPa.
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  • Tretorn
    Founder Eco Essentials Initiative
    Tretorn Apr 2016 - Oct 2020
    Helsingborg, Skåne, Se
    I founded the ECO ESSENTIALS Initiative as a new strategic direction for the brand, towards sustainable innovation. Leading the transformation process through a collaborative approach and a learning organisation by doing cross department projects. Created a consumer oriented sustainability strategy, wrote eco statements, eco manifesto and established a road map of collaborations to drive brand awareness. Created a PR strategy for launching the initiative internationally and acted spokes person for sustainability issues and Panelist/key note speaker on stages like PITTI UOMO, SEEK Fashion Tech, Jacket Requierd Sustainability, Drapers Sustainability festival, Borås Högskola and TEKO among others. Within the initiative i created concepts like SAREK apparel and ECO Sneakers, as well as initiating and driving projects like Ghost Net Jacket, Left Over Project, Bio plant jacket with Naturkompaniet. Collaboration with Nigel Cabourn making jackets from fishing nets, SEA LIFE Trust jacket, bag, sneaker made out of fishing nets, OiPolloi Biodegradable jacket among others.
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  • Tretorn
    Member Of Executive Management Board
    Tretorn Jan 2017 - Sep 2020
    Helsingborg, Skåne, Se
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  • Tretorn
    Head Of Marketing And Communications, Europe.
    Tretorn Jan 2016 - Jan 2019
    Helsingborg, Skåne, Se
    Responsible for all marketing and communication in Europe. Throughout all channels and over all levels in the growth funnel. Responsible for establishing and e-com plattform for Tretorn. Worked with agencies on design, programming, e-com set up and part of recruiting e-com manager, e-com operations, project manager, back end customer service and PIM manager. Responsible for attracting and recruiting a marketing team to the stockholm office and build a stockholm showroom. Managed PR in Europe working with strategic agencies and responsible for media relations.Managed Social Media Channels, content calendar, playbooks and digital campaign. Managed International trade shows and supporting distributor network with strategic marketing plans and assets for activation.
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  • Tretorn
    Global Pr Manager
    Tretorn Nov 2014 - Dec 2015
    Helsingborg, Skåne, Se
    Responsible for building a global PR network. Initiating contact, evaluating KPI's and negotiating fees for agencies in Asia, Europe and USA.Responsible for creating global PR strategy, media relations and tactic local briefings. Responsible for creating global social media strategy and activation. Created a social media play book for all markets. Creating and managing content calendars, over seeing local adaptations and driving day to day real time communication and interaction. Responsible for creating global influencer strategies with a tier system targeting global trend cities and strategic accounts.
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  • Intro Innehållsagentur
    Founder - Creative & Strategy Director
    Intro Innehållsagentur 2010 - 2014
    PR & Content agency specialised in food n beverage and lifestyle brands.Selected Clients: Nespresso, Vitamin Well, Pilsner Urquell, Glenlivet Whisky, Jameson Whiskey, Beefeater Gin, Jacobs Creek, Gran Feudo, Skåne Mejerier, Allevo. Responsible for creating concepts based on consumer- and trend- insights that was digitally activated on own digital and external social platforms, combined with traditional PR and experiential events adapted to an online/offline experience. Responsible for strategy and activation for digital PR / Content campaigns with a social first approach. Combining Organic Social Strategies for growing engagement, brand loyalty and follower base. Building Facebook Applications and social brand pages on Facebook, YouTube and Pinterest. Team leader and budget responsibilities Driving digital first launch and WOM buzzador campaigns on Facebook and YouTube Nominated in the category of Sweden's best Consumer Campaign SPIN-2011 "The Gastro Sexual Man"​ client SAB Miller / Pilsner Urquell Nominated in the category of Sweden's best B2B campaign SPIN-2011 "The Bartender's Choice Award" client Purfict / Pernod Ricard
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  • Prime Weber Shandwick
    Pr & Account Manager
    Prime Weber Shandwick 2007 - Mar 2010
    Stockholm, Se
    Prime Group, former Prime PR, is a strategic public relations and advisory agency. Together with its sister company United Minds has approximately 130 employees. Prime Group is the world's most awarded public relations agency. Responsibilities:Project management Account ManagerDriving PR projects for lifestyle clients and organisations. Digital PR strategies for social campaigns.Planner responsible for turning insights into actions Communications Advisor food beverage and lifestyle brands. Media relations PR and media trainings.Budget responsibilities.
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  • United Minds, A Weber Shandwick Consultancy
    Project Manager / Trend Analysis
    United Minds, A Weber Shandwick Consultancy 2006 - 2009
    New York, Us
    United Minds is a strategic analysis firm and consists of about 20 consultants. Specializes in market analysis, surveys, trend analysis, strategic advicers and implementation. Project leader in analysis and advicerResponsibilities: Project management Setting up and performing quantitative and qualitative consumer research projectsTrend scouting trips for lifestyle brands Performing focus groups and in depth interviews with strategic key stakeholders Strategic insights and planning with responsibility of transform consumer insight into strategic communication planning Communications Advisor and crisis managersTrend Analysts, research, concept and implementation
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  • Kock Och Köksmästare
    5 Year Chef / Restaurant Business
    Kock Och Köksmästare 1997 - 2004
  • Sea Horse Dive Centre
    Resort Manager / Specialty Instructor
    Sea Horse Dive Centre 2000 - 2001
    Two Scuba Dive Resorts at Perhentian Islands Malaysia

Fredrik Ekström Skills

Public Relations Marketing Strategy Digital Marketing Marketing Communications Integrated Marketing Social Media Fmcg Market Research Brand Development Customer Insight Strategic Communications Digital Strategy Business Strategy Online Marketing Fast Moving Consumer Goods Marketing Online Advertising Brand Management Social Media Marketing Corporate Communications Content Marketing Product Marketing Analytics Digital Media Marketing Management Strategy Kreativ Strategi Konceptutveckling

Fredrik Ekström Education Details

  • Berghs School Of Communication
    Berghs School Of Communication
    Growth Marketing
  • Marknadsakademien
    Marknadsakademien
    Marketing
  • Stockholm University
    Stockholm University
    Marknadsakademien
  • Fudan University
    Fudan University
    Chinas Political And Economical Structure

Frequently Asked Questions about Fredrik Ekström

What company does Fredrik Ekström work for?

Fredrik Ekström works for Scandinavian Mind

What is Fredrik Ekström's role at the current company?

Fredrik Ekström's current role is Editor-At-Large - Outdoor and Sustainability.

What is Fredrik Ekström's email address?

Fredrik Ekström's email address is fr****@****ropr.se

What is Fredrik Ekström's direct phone number?

Fredrik Ekström's direct phone number is +467081*****

What schools did Fredrik Ekström attend?

Fredrik Ekström attended Berghs School Of Communication, Marknadsakademien, Stockholm University, Fudan University.

What are some of Fredrik Ekström's interests?

Fredrik Ekström has interest in Chocolate Chip Cookies, Graffiti, Writing, Scuba Diving, Facebook Pages, Amtrak, Education, Facebook Platform, In N Out Burger (Fast Food Chain), Coca Cola.

What skills is Fredrik Ekström known for?

Fredrik Ekström has skills like Public Relations, Marketing Strategy, Digital Marketing, Marketing Communications, Integrated Marketing, Social Media, Fmcg, Market Research, Brand Development, Customer Insight, Strategic Communications, Digital Strategy.

Who are Fredrik Ekström's colleagues?

Fredrik Ekström's colleagues are Johan Magnusson, Erik Olofsson Haavikko.

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