Fredrik Ekström Email & Phone Number

Stockholm, Se

With Above The Clouds, I offer a future focused brand strategy, marketing, & communication service. I'm specialised in transforming research and insights into creative actions that build brands and create communication that moves freely between earned, paid, and owned channels. I have worked as Brand Strategist, Business Advisor, Creative Director, Head of Marketing, Global-PR and Consultant for various lifestyle brands and clients for +20 years.Leading global sustainability initiatives and strategies, global brand repositioning projects, creating marketing-, Go-To market- and communication- strategies. Leading teams and worked in executive management teams. My broad knowledge and expertise are valuable assets I bring to every project. Whether you seek to launch a new brand or product, enter a new market or reposition your brand, I possess the skills, knowledge, and network necessary to achieving your objectives.​With Above The Clouds, I offer a service as a freelance consultant. I offer this as: interim, project-based, or billed by the hour. It depends on your need and resources.

Stockholm, Stockholm County, Se

Editor-At-Large with focus on Outdoor and Sustainability Writing and producing articles, interviews, and reports. Public Speaker for conferences and panel talks Researching and analysing consumer trendsCreating hosting and participating in podcasts and videopodcasts

Stockholm, Stockholms Län [Se-01], Se

Helsingborg, Skåne, Se

Responsible for managing brand, marketing and PR strategy and activation for European markets across all channels and throughout all levels in growth funnel to e-com and whole sale support. Budget responsibilities, team leader, agency set up and management, managing international trade shows like PITTI Uomo, Revolver, SEEK. Responsible for creating and implementing a new brand direction and position. I created the new brand mission statement, our purpose around sustainability and brand message to widen the brand towards all elements not being so focused on only rain. Headed the creative team as a bridge between marketing and product creating concepts with a clear consumer experience in mind already in the product idea phase. Directing strategic new product development within the eco essentials initiative. Created and implemented eco-concepts around SAREK and ECO SNEAKERS. Responsible for local and international collaborations like, Nigel Cabourn, SEA LIFE Trust, Andre 3000, OiPolloi, MAKIA, Naturkompaniet and GrandPa.

Helsingborg, Skåne, Se

I founded the ECO ESSENTIALS Initiative as a new strategic direction for the brand, towards sustainable innovation. Leading the transformation process through a collaborative approach and a learning organisation by doing cross department projects. Created a consumer oriented sustainability strategy, wrote eco statements, eco manifesto and established a road map of collaborations to drive brand awareness. Created a PR strategy for launching the initiative internationally and acted spokes person for sustainability issues and Panelist/key note speaker on stages like PITTI UOMO, SEEK Fashion Tech, Jacket Requierd Sustainability, Drapers Sustainability festival, Borås Högskola and TEKO among others. Within the initiative i created concepts like SAREK apparel and ECO Sneakers, as well as initiating and driving projects like Ghost Net Jacket, Left Over Project, Bio plant jacket with Naturkompaniet. Collaboration with Nigel Cabourn making jackets from fishing nets, SEA LIFE Trust jacket, bag, sneaker made out of fishing nets, OiPolloi Biodegradable jacket among others.

Helsingborg, Skåne, Se

Helsingborg, Skåne, Se

Responsible for all marketing and communication in Europe. Throughout all channels and over all levels in the growth funnel. Responsible for establishing and e-com plattform for Tretorn. Worked with agencies on design, programming, e-com set up and part of recruiting e-com manager, e-com operations, project manager, back end customer service and PIM manager. Responsible for attracting and recruiting a marketing team to the stockholm office and build a stockholm showroom. Managed PR in Europe working with strategic agencies and responsible for media relations.Managed Social Media Channels, content calendar, playbooks and digital campaign. Managed International trade shows and supporting distributor network with strategic marketing plans and assets for activation.

Helsingborg, Skåne, Se

Responsible for building a global PR network. Initiating contact, evaluating KPI's and negotiating fees for agencies in Asia, Europe and USA.Responsible for creating global PR strategy, media relations and tactic local briefings. Responsible for creating global social media strategy and activation. Created a social media play book for all markets. Creating and managing content calendars, over seeing local adaptations and driving day to day real time communication and interaction. Responsible for creating global influencer strategies with a tier system targeting global trend cities and strategic accounts.

PR & Content agency specialised in food n beverage and lifestyle brands.Selected Clients: Nespresso, Vitamin Well, Pilsner Urquell, Glenlivet Whisky, Jameson Whiskey, Beefeater Gin, Jacobs Creek, Gran Feudo, Skåne Mejerier, Allevo. Responsible for creating concepts based on consumer- and trend- insights that was digitally activated on own digital and external social platforms, combined with traditional PR and experiential events adapted to an online/offline experience. Responsible for strategy and activation for digital PR / Content campaigns with a social first approach. Combining Organic Social Strategies for growing engagement, brand loyalty and follower base. Building Facebook Applications and social brand pages on Facebook, YouTube and Pinterest. Team leader and budget responsibilities Driving digital first launch and WOM buzzador campaigns on Facebook and YouTube Nominated in the category of Sweden's best Consumer Campaign SPIN-2011 "The Gastro Sexual Man"​ client SAB Miller / Pilsner Urquell Nominated in the category of Sweden's best B2B campaign SPIN-2011 "The Bartender's Choice Award" client Purfict / Pernod Ricard

Stockholm, Se

Prime Group, former Prime PR, is a strategic public relations and advisory agency. Together with its sister company United Minds has approximately 130 employees. Prime Group is the world's most awarded public relations agency. Responsibilities:Project management Account ManagerDriving PR projects for lifestyle clients and organisations. Digital PR strategies for social campaigns.Planner responsible for turning insights into actions Communications Advisor food beverage and lifestyle brands. Media relations PR and media trainings.Budget responsibilities.

New York, Us

United Minds is a strategic analysis firm and consists of about 20 consultants. Specializes in market analysis, surveys, trend analysis, strategic advicers and implementation. Project leader in analysis and advicerResponsibilities: Project management Setting up and performing quantitative and qualitative consumer research projectsTrend scouting trips for lifestyle brands Performing focus groups and in depth interviews with strategic key stakeholders Strategic insights and planning with responsibility of transform consumer insight into strategic communication planning Communications Advisor and crisis managersTrend Analysts, research, concept and implementation

Two Scuba Dive Resorts at Perhentian Islands Malaysia

Digital Marknadsföring, Growth Marketing

Master Of Business Administration - Mba, Marketing

Civ.Ek, Marknadsakademien

Thesis, Chinas Political And Economical Structure