I am The Man in the Hat:For about 27 years, I’ve had the pleasure of helping companies to put everything between ideas to services into words, pictures, stories, happenings, things... all different shapes of communication. To be honest, it is not always a pleasure, but it is the one thing people keep asking me to do again and again. And the one thing I know by heart. Pitching this ”one thing” could sound like: I always start from deep within your business-soul, aiming to create something relevant and tickling that sprouts from your very core and purpose, dramatizing the essence of your relevance — inviting people to your world and the difference you aim to create. By doing so, I claim you will have the best of chances to make people feel something different and meaningful — to get them and you to connect. Worth a try, isn’t it?”. But, working with me starts with honesty, as you already know. And if we even can come close to honesty, todays' world is a harsh market to try gaining fans by creating trust. Though, I believe this is the only meaningful way of doing it all... the long living heart of selling — is simply selling your heart. For sale: The me-and-you-thing. (Copywriting, Creative direction, Brand management, -design & -development are just some important skills on a list.) - - - I am also Fredrik Silow: Marketing is my job. Photography, my love. Astronomy — my life. And long runs through the woods, keeps me on track. Background: All in all I'm a spoon full of creativity derived from a stew of natural science schooling and some inglorious mistakes along the road. My professional path winds through 27 years of advertising, branding and core business projects. The first 12 as an art director, the past 15 as a copywriter & brand strategist. Specialties: Creative writing (foremost copywriting for print, film, web & social), creating holistic design/brand/communication concepts, strategic brand management & brand building (including development of processes & models), market analysis & consumer behavior. Five years experience of creative management and seven years experience of senior management in three different companies. Other skills: Dramaturgy and rhetorics. Photography. Graphic design. Extras: Some mathematics (Calculus), physics and astronomy.Also: President of SAAF — The Swedish Amateur Astronomical Society Let’s do some good!