Fredrik Jonsson Email & Phone Number

Sundsvall, Sweden

When I started coreloop I had realized that the ways we connect and engage people in every context is considerably broken. Building on my background from creating games, architecture, interaction design & UX, I know that we really can design better experiences and outcomes in every domain, it just takes a few different lenses.Core loops are simple models that describe the journey of a player in a videogame. They lay out triggers, challenges and results over time. Much like a Customer Journey, but with the twist that they are simply beautiful loops, a symbol of infinity, something that emphasize what good interactions should be about. Businesses wants repeat customers and customers wants good experiences. Yin & Yang What I love about this model is that it's not about videogames, it's universally human. It describes motivation, challenges and feedback and can be used in every domain, every system. The loops can help understand what is going on in the past, present or how it should be in the future. They can create consensus and be used as communication tools to help fragmented organizations understand the complexity of reality.If any of this resonate with you, just reach out to talk about loops, lenses, gamification or design strategies for business.

Driving HumanCenteredDesign@Easit my main focus is with our teams to help improve both the UX and the CX aspects of our products and services. Sometimes also I do consultancy gigs and talks.

Sundsvall, Västernorrlands Län, Sverige

Sundsvall, Sweden

Sundsvall, Sweden

Sogeti was my introduction to work in the world of information technology. Besides getting a chance to work with Customer Journeys for government agencies, impact mapping and design guidelines for for large IT systems I was fortunate enough to work on some experimental VR/AR and MR projects. The one that stood out of course was Big Data in VR done together with the swedish social insurance administration agency. We used Unreal 4 to visualize the mined infrastructure data they had stored in the graph database Neo4J. This gave some truly new perspectives on how their IT environment is connected.

Stockholm, Sweden

For the launch of the Unity5 game engine, Unity3D needed learning material which allowed me to help my friends at Bläck to create the Labs mini game. Realtime Global Illumination. Beautiful.

Stockholm, Sweden

Virtual Production is a way to democritize expensive film experiences. Adding realtime rendering to the Stiller Studios huge greenscreen + motion control camera setup allows directors and photographers to modify scenes and lighting on the fly. The Unreal4 engine gave us a fantastic image quality on set and proved successful even for slowmotion sequences. Films and games are converging, yes sir.

San Francisco

Coming to San Francisco to help build a new team, new game experience in a new corner of the galaxy, things changed when Disney bought Lucasfilm. Art direction, Design, Prototyping, Exploration & Ideation

Stockholm, Sweden

Advising this future looking vfx studio moving into Virtual Production using game technology as early as 2011.

Sweden

Pitch Team - Art Direction on numerous internal and external IP’s in development.Bourne Ascendancy - Art Direction, Visual Development & Structure.

Sweden

Just Cause 2, open world, systemic, a truly 3dimensional sandbox of play, powered by amazing streaming wizardry. Just Beautiful.

Rainbow Six Vegas Rainbow Six Lockdown Splinter Cell 3 Chaos Theory

Umeå & Sundsvall, Sweden

As a co-founder of this small studio I helped with creative ideas and conceptual works as well as creating environment art, character animation and game design.

Umea, Sweden

This small and creative studio in the north of Sweden is where learned the ropes of this industry. I’ve called it a school of everything, since my work would span over multiple professions -seen through today’s “team organization” glasses. This including an exciting transition from Pre Rendered games to Realtime rendered meant a lot of interesting experience ranging from Design, Env Art, Characer Art, Nurbs Modeling, Shaders, Lighting & Rendering to Animation of both characters, cameras and props.

Timrå, Sweden

At this architecture/construction firm, I worked with architectural and construction visualization and some occasional 3D classes for students. I finalized architect sketches into CAD drawings and turned them into 3D. I used AutoCad for modeling and 3DStudio for texturing, lighting, animations and rendering.