In creating a graphic product, Fredrik Swärd employs three types of insight: the rational, the innovative and the artistic. Rational insight involves analysis, theories, experimentation and rules. Innovative insight involves listening to our intuitive and perceptive abilities. Artistic insight will determine the fundamental design and realisation of the final artistic vision. Fredrik Swärd works mainly with visual identity programmes, contemporary art and music. His working approach is based on five cornerstones: 1. Individual design processes, 2.Powerful visual design 3. Transformation and clarification, 4. Craftmanship and quality and 5. Materials. The company is dedicated to infusing the products with a personalexpression, to stimulate the viewer’s senses and to create curiosity and happiness. Fredrik Swärd’s sources of inspiration are also well matched to his working approach: point, line, surface, structure. Movement, rotation, repetition. Colour, form, frequency, contrast. Craftmanship, technology, materials. Encounters, memories, impressions. History, the present and the future.Specialties: Identity programmesLogotypesBookdesignCataloguesPackaging