Fredrik Thorsén Email & Phone Number

Sweden

Founder of Stupid Human, a bridge to the vast world of artificial intelligence. We identify, build and implement AI into businesses.

London, England, United Kingdom

Skills: Brand Development · Brand Strategy · Go-to-Market Strategy · Business Strategy · New Business Development · e-Commerce · Amazon · Amazon Marketing Services (AMS)

Stockholm, Stockholm County, Sweden

• Design and implementation of digital transformation roadmap• Growth of digital revenue driven by strong organic sales uplift and M&A including omni-channel and Amazon expansion.• Member of the Executive management team

1. Transformational Change Management• Re-designed ways of working across marketing campaigns, always-on communications, asset production and development (traditional and digital).• Developed and drove digitalisation efforts throughout the organisation.• Design, set up, and deployment, of internal advertising agency/studio. Creating €XMM A&P cost efficiencies across the business.• Set up of, and leading digital and service innovation.• Transforming the organisation into adopting modern, data informed and data driven, decision making processes2. Leadership of Global Digital Team and integral digital leader across global Pernod-Ricard business.• Management of 16 professionals across 3 Teams (Platform, Content, and Development).• Oversaw development, and implementation, of content across all owned, and earned channels (Social, Web, E-CRM, E-Commerce, PR).• 360° planning of campaign and always-on including management of all digital paid and organic advertising as well as media planning.• Leadership and co-ordination with all global Pernod-Ricard teams (86 affiliates, 3 regions and multiple IT teams/departments).• Led SEO/SEM strategic vision and roadmapping for Absolut. Leading to over 200% increase in organic traffic. Upon further success, translating roadmap into Pernod-Ricard group roadmap.• Provide leadership with all lead creative and digital agencies.• Drove collaboration on projects with global technology leaders (Uber, Amazon, Facebook, Google, Giphy) resulting in our brands being natively integrated in lead global platforms generating 3 billion+ impressions.3. E-Commerce Strategic Development• Designing the inaugural E-Commerce vision. Set up of multi brand e-commerce strategies across the intersection of FMCG and Luxury on the global level. Visualising ‘size of prize’ on global level.• Built the first E-Commerce team. Leading full strategical implementation of E-Commerce across the business including implementation of content for e-commerce.

• Driving digital vision and strategic outlook for digital marketing solutions as well as provide strategic, tactical, and operational advice regarding concepts, technical solutions, measurements, choice of channels etc. for Global Marketing, e.g. Global Communication, Global Travel Retail, GlobalInnovation, and Brand Development.• Responsible for delivery of all world-wide digital-marketing solutions on all digital platforms and solutions for all brands.• Management of two Brand Managers responsible for delivering digitalmarketing solutions within The Absolut Company organisation as well as solutions for the Pernod-Ricard markets globally.• Spearheading strategic co-operation with Microsoft, Google, Spotify, SoundCloud, etc. in regards to opportunities, in support of brand strategies.• Responsible for content (brief, evaluate, and judge) for the global permanent platforms i.e. Absolut global websites absolut.com and absolutdrinks.com as well as iPhone and iPad applications.

• Successfully delivered 10 000 hours/year digital marketing solutions for Global Marketing such as absolut.com (including 20+ local versions for all Pernod-Ricard markets), absolutdrinks.com, digital drinks program platform, mobile-apps, and global marketing campaigns / websites / apps.• Managed one Project Manager.• Pro-actively started co-operation with Microsoft, Google, et al. around upfront technology to support brand strategy.• Responsible for design, delivery and support of all digital marketing solutions used within Global Communications at Absolut.

Sweden

• Responsible for delivering the digital marketing concepts within the Global Communications department. Brief, evaluate, and judge digital marketing ideas and concepts for 1 of 4 Global integrated campaigns (TV, print, OOH, digital). • Responsible for content (brief, evaluate, and judge) for the Global permanent platforms i.e. Absolut global websites absolut.com and absolutdrinks.com as well as iPhone and Ipad applications.

• Successfully delivered 10 000 hours/year digital marketing solutions for Global Marketing such as absolut.com (including 20+ local versions for all Pernod-Ricard markets), absolutdrinks.com, digital drinks program platform, mobile-apps, and global marketing campaigns / websites / apps.• Managed one Project Manager.• Pro-actively started co-operation with Microsoft, Google, et al. around upfront technology to support brand strategy.• Responsible for design, delivery and support of all digital marketing solutions used within Global Communications at Absolut.

IT and Management consultancy agency focused on strategic advice, system development and maintenance within IT and business IT• Project Manager on cross-functional business projects in the intersection of marketing and IT. Focus areas are analysis and strategic direction. Working Full time for the client Absolut Vodka from March 2008 until May 2009.• Evaluated digital marketing and digital marketing solutions (agencies, ways of working and organisation) for The Absolut Company Global Marketing and Global IT.• Drove Implementation of new Marketing solutions ways of working and chose new agencies based on delivered recommendation to VP of Marketing regarding change in Marketing organisational setup, agencies to use, and functional ways of work.

• Member of the management group and adjoint member of the board.• Key Account Manager with strategic responsibility for the company’s largestand most important clients delivering 45% of total revenue, increasingbusiness by 10%. Internal advisor for the project managers, helping themdevelop and advising them in complicated client situations.

Sweden

Efternamn & Co is a boutique communications agency based in Stockholm• Project manager with responsibility of cross functional projects with focus on web-based business driven projects.

Sweden

Integrated communication agency based in Stockholm and Copenhagen.• Client responsible for 3-5 clients with overall responsibility to develop communication projects often with focus on web-based business support.• Responsible for managing the agency’s IT-projects in Stockholm and Copenhagen.

Sweden

Integrated communication agency based in Stockholm, and Copenhagen.• Responsible for web-projects.