Fred Rodriguez Email & Phone Number

Morristown, Nj, Us

Park Ridge, New Jersey, Us

New York, Us

New York, Us

Sales leader for Godiva’s wholesale business in the Americas, with P&L responsibility over all classes of trade; Food, Drug & Mass; Club; Convenience; Global Travel Retail; and Department Store customers in North and South America. My work has been focused on improving top-line sales and profitability while achieving high levels of brand visibility and launching new products and partnerships, even as the pandemic disrupted global supply chains and traditional sales channels. We launched several initiatives to improve operational agility and facilitated cultural changes encouraging collaboration, diversity, and mentorship for high-potential employees. Godiva is portfolio company of Yildiz Holding.

New York, Us

After leading development of Godiva and other brands at Pladis North America (another Yildiz company), I led the integration of the Godiva FDM business back into the Godiva operation. As part of this work, I shifted the sales team from a retail orientation to a wholesale focus and made other moves that improved sales well above grocery norms for the era.

London, England, Gb

In a pair of roles for Pladis North America (a Yildiz company), I led the launch of Godiva Masterpieces and Godiva Goldmark in the Drug, Grocery, and Convenience markets while also driving the growth of the Turtles and Flipz businesses. Later, in a new role, I led development of Flipz, Turtles, McVitie’s, Carr’s, and Godiva in Canada, Mexico, and the Caribbean.

New York, Us

In my first role at Godiva, I built a Customer Marketing organization from the ground up, including shopper marketing and trad planning functions. My work included the development and execution of the first Godiva shopper marketing program in FDM and a collaboration with the Global Innovation team in the development of Godiva Masterpieces and Godiva Goldmark in the US and Canada.

Greater Chicago Area, Il, Us

After the separation of Kraft’s snack and grocery foods businesses, I helped grow the snack and confectionary businesses for Mondelez, I leveraged Shopper and Consumer Insights in the development of a 3-year growth plan for the Drug Channel.

Chicago, Us

As the team lead for the CVS business I le the development of comprehensive annual sales plans, built supporting teams, implemented processes, ensuring continued expansion of the CVS business. Aggressively drove revenue growth for company with billion-dollar brands such as Nabisco, Planters, Maxwell House, Post Cereal, and Jello Gelatin.

Chicago, Us

In this role I drove sales for high-growth categories while continually reviewing consumer insights. Increased distribution and volume growth with incremental promotions and innovative, consumer-centric programming. Oversaw product and packaging design. Managed four highly productive sales planners.

Chicago, Us

Grew down-the-street (DTS) business, overseeing all convenience store, drug, value, and cookie/cracker brands. Continually improved merchandising, communications, and business strategies while managing $40 million in trade spending.

Chicago, Us

Controlled $140 million trade budget while managing convenience store, drug, and club channels for Walmart and Kroger. Integrated Planters into Kraft Foods. I Co-chaired the Hispanic Employee Council. Directed team of three category sales planners.

Chicago, Us

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Amsterdam, Nederlands, Nl

Amsterdam, Nederlands, Nl

Racine, Wi, Us

Washington, Dc, Us

Business

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services