Fred Rodriguez Email and Phone Number
Fred Rodriguez work email
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Fred Rodriguez personal email
I am a results-driven CPG Sales Executive with a proven track record of achieving impressive sales and profitability outcomes. Expert in driving growth for CPG brands, distributors, and retailers, backed by data-focused leadership and strategic commercial insights. I have led teams through complex initiatives and business transformations, consistently delivering revenue expansion. Bilingual in English and Spanish, I excel in utilizing shopper and consumer insights to shape strategic plans, resulting in remarkable achievements. Notably, l have orchestrated pivotal transitions to drive market share growth amidst challenges. Adept at operational agility, I have led successful integrations, optimized trade planning, and pioneered data-driven initiatives that bolstered distribution, consumption, and EBIT metrics.
Pim Brands
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Chief Revenue OfficerPim Brands May 2024 - PresentPark Ridge, New Jersey, Us
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President & Head Of WholesaleGodiva Chocolatier Nov 2022 - Dec 2023New York, Us -
Head Of Sales - The AmericasGodiva Chocolatier Jul 2020 - Nov 2022New York, UsSales leader for Godiva’s wholesale business in the Americas, with P&L responsibility over all classes of trade; Food, Drug & Mass; Club; Convenience; Global Travel Retail; and Department Store customers in North and South America. My work has been focused on improving top-line sales and profitability while achieving high levels of brand visibility and launching new products and partnerships, even as the pandemic disrupted global supply chains and traditional sales channels. We launched several initiatives to improve operational agility and facilitated cultural changes encouraging collaboration, diversity, and mentorship for high-potential employees. Godiva is portfolio company of Yildiz Holding.
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Customer Vice President Food Drug Mass - The AmericasGodiva Chocolatier Jan 2019 - Jul 2020New York, UsAfter leading development of Godiva and other brands at Pladis North America (another Yildiz company), I led the integration of the Godiva FDM business back into the Godiva operation. As part of this work, I shifted the sales team from a retail orientation to a wholesale focus and made other moves that improved sales well above grocery norms for the era.
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Customer Vice President Canada, Mexico & CaribbeanPladis Global Jan 2016 - Jan 2019London, England, GbIn a pair of roles for Pladis North America (a Yildiz company), I led the launch of Godiva Masterpieces and Godiva Goldmark in the Drug, Grocery, and Convenience markets while also driving the growth of the Turtles and Flipz businesses. Later, in a new role, I led development of Flipz, Turtles, McVitie’s, Carr’s, and Godiva in Canada, Mexico, and the Caribbean. -
Director Of Customer Marketing North AmericaGodiva Chocolatier Mar 2014 - Jan 2016New York, UsIn my first role at Godiva, I built a Customer Marketing organization from the ground up, including shopper marketing and trad planning functions. My work included the development and execution of the first Godiva shopper marketing program in FDM and a collaboration with the Global Innovation team in the development of Godiva Masterpieces and Godiva Goldmark in the US and Canada.
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Sales Planning ManagerMondelēz International Apr 2012 - Mar 2014Greater Chicago Area, Il, UsAfter the separation of Kraft’s snack and grocery foods businesses, I helped grow the snack and confectionary businesses for Mondelez, I leveraged Shopper and Consumer Insights in the development of a 3-year growth plan for the Drug Channel. -
Senior Team Lead -Cvs DrugKraft Foods 2007 - 2012Chicago, UsAs the team lead for the CVS business I le the development of comprehensive annual sales plans, built supporting teams, implemented processes, ensuring continued expansion of the CVS business. Aggressively drove revenue growth for company with billion-dollar brands such as Nabisco, Planters, Maxwell House, Post Cereal, and Jello Gelatin. -
Customer Marketing Manager Value ChannelKraft Foods 2004 - 2007Chicago, UsIn this role I drove sales for high-growth categories while continually reviewing consumer insights. Increased distribution and volume growth with incremental promotions and innovative, consumer-centric programming. Oversaw product and packaging design. Managed four highly productive sales planners.
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Customer Marketing Manager - Convenience & DrugKraft Foods 2003 - 2004Chicago, UsGrew down-the-street (DTS) business, overseeing all convenience store, drug, value, and cookie/cracker brands. Continually improved merchandising, communications, and business strategies while managing $40 million in trade spending.
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Category Sales Planning Manager - PlantersKraft Foods 2001 - 2003Chicago, UsControlled $140 million trade budget while managing convenience store, drug, and club channels for Walmart and Kroger. Integrated Planters into Kraft Foods. I Co-chaired the Hispanic Employee Council. Directed team of three category sales planners.
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Brand Manager - LifesaversKraft Foods 2000 - 2001Chicago, Us
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Director Of Business PlanningNabisco 1999 - 2000Us -
Account Manager HebNabisco 1996 - 1999Us
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Senior Business Development Manager - KmartThe Dial Corporation 1995 - 1996Us -
Ethnic Marketing Manager/National Consumer Promotions ManagerPolaroid 1992 - 1994Amsterdam, Nederlands, Nl -
Account ManagerPolaroid 1989 - 1992Amsterdam, Nederlands, Nl
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Area Business Manager - San Antonio TxSc Johnson 1986 - 1989Racine, Wi, Us -
Sales RepresentativeInternational Playtex Inc 1984 - 1986 -
Summer InternUnited States Department Of Defense 1980 - 1984Washington, Dc, Us
Fred Rodriguez Skills
Fred Rodriguez Education Details
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University Of Notre DameBusiness -
University Of Notre DameAnd Related Support Services
Frequently Asked Questions about Fred Rodriguez
What company does Fred Rodriguez work for?
Fred Rodriguez works for Pim Brands
What is Fred Rodriguez's role at the current company?
Fred Rodriguez's current role is Growth Focused CPG Sales Executive | Strategic Commercial Leader | Proven Leader In Building High Performance Sales Teams | Change Agent | Revenue Growth Driver.
What is Fred Rodriguez's email address?
Fred Rodriguez's email address is fr****@****aft.com
What schools did Fred Rodriguez attend?
Fred Rodriguez attended University Of Notre Dame, University Of Notre Dame.
What skills is Fred Rodriguez known for?
Fred Rodriguez has skills like Consumer Products, Shopper Marketing, Customer Insight, Leadership, Marketing, Project Planning, Fmcg, Trade Marketing, Management, Cross Functional Team Leadership, Nielsen, Ac Nielsen.
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