App Growth Network (DBA App Guardians) is a global app marketing agency with a heavy focus on product evolution.Experienced App Marketing experts help App founders & and the growth teams to identify the growth objectives and come up with an action plan for success with a detailed execution plan in place. We strategize also execute in a very data-driven ecosystem. - GTM Planning - Global ASO - Apple Search Ads / UAC management - App Influencer Outreach- Product Analytics- In-App engagement & retention- CPI / ARPU Analysis - UA planning/execution with Ad networks & DSPS- In-app engagement campaigns - Cross devices planning- App Launch & Pre-Launch planning

Worked with a laid-back world-class team of superstars whose mission is driving the best mobile customer experience.Main FY17-FY19 priorities:- Leading the Global Mobile Marketing & App Store Strategy: In an enterprise environment with over 14,000 employees & over 24 countries - Set up the foundations for Sage Mobile Labs - An initiative where Appstore Marketing team bridges between Developers, product managers, UX team and extended marketing colleagues to grow Mobile App efforts-Sophisticated Analytics- Analyzing the data granularity from App event tracking, cohort analysis, funnel visualization, In-App messaging & nurture, Push notifications: Put in Place tools such as Amplitude - Global App Store Consolidation and leveraging the Developer Account strength for a better ASO - App Store Transformation in terms of tracking, marketing, Paid User Acquisition, branding, ASO- Project APOLO with high UA targets in US, UK, Ireland, Canada, Spain, France & Germany - Global AppStore optimization & data Analytics tracking: Tune, Facebook, Firebase G Analytics -Put in place tools such as Apptentive for growing the App Rating, Net Promoter Score, Sentiment tracking and advocacy programs- Building a Digital growth hacking culture & a scalable ecosystem - Building a champions program and transforming enterprise perspective of SEO/ASO as day to day responsibility of everyone in the organization - Optimizing the cross devices experience & Holistic approach to user journey- Global App publishing guidelines and alignment for different Geos / Global brand operations consistency - Global partnerships with Apple & GoogleFY16 Results: - 510% YOY Global growth for download volume (over 40% Organic)- Reached the top 10 business genre in the UK, Ireland with Sage Expenses App. - Reached the top 10 business genre in US, Canada, Spain with Sage One App.

Reporting to Head of Global Marketing for Sage One, my role was digital strategic planning, budgeting and developing plans that were aligned with North American and Global objectives of Sage One and Sage. Worked with agencies, product marketing team, product management and various stakeholders on new projects towards: Mobile User Acquisition, In App nurture, SDK integration, SEO, SEM, SMM, Landing Page optimization, AppStore Optimization (ASO), A/B testing,CRO, Affiliate Marketing, Performance Media , PPC, Retargeting and online Partnerships(Google , Mastercard ,Yellow Pages ,Toshiba , Microsoft , Telus , Godaddy,etc)FY15 Performance:• Increased the traffic volume by 118% and exceeded the stretch goals by 88% above target.• Increased the overall leads by 121% and exceeded the stretch goals by 25% above the target.• SEO / Organic traffic: Got the "online accounting" keyword ranked to top 3 in Canada from Page 2 in SERP and "Online Accounting software" to top 8 in Canada from Page 2 SERP. Obtained 122% Increase in SEO traffic and exceeded the stretch goals by 48% above target. • Mobile App: Gained the top 6 position in Business genre of Appstore in Canada and gained the top 9 ranking in U.S Appstore . • Improved the CPL/ Customer Acquisition Cost: Decreased the CPL by 127% by end of Q1, and Customer Acquisition Cost by 175% while increasing the traffic from by 10% in Q1. Overall 16% decrease in CPL and 100% decrease in customer acquisition cost by end of Fy15.

Web: Online Customer Acquisition, SEO/SEM, Digital Planning and Analytics.Mobile Apps: Mobile User Acquisition, Mobile Affiliate Network Planning, App Marketing, Appstore Optimization, and Analytics.Some clients we served: Leavetown Vacations, Sunice, Way To Gold Game, Pcc-Cleaning, Overtime Building Maintenance, Resonance Consultancy, Tech Next door, NeilGodin.com, Children's organ transplant Society, Marquis Spa,..Sample Accomplishments: - Acquired over 360,000 installs, with over 70,000 organic downloads in Android App for U.S market and ranked the top 3 games in overall top charts in U.S for a client of ours.

WMA 100: Introduction to Marketing WMA 420: Search Engine MarketingWMA 470: Digital Research & PracticeWMA 600: Web Marketing Project

YMC Network (YMC Games) is a mobile and web game publisher & consulting company focusing on bringing various mobile games to market.As the User Acquisition manger, I was in charge of budget planning and developing the global acquisition strategies. I was in charge of managing various acquisition channels with cost effective CPI and high value users in global Markets such as Canada, U.S, Australia and Europe.Some of the accomplishments were: -Acquiring over 50,000 Users in a short period of time using Paid UA techniques, PR channels, ASO (Appstore Optimization) and partnerships.-Achieving the top 10 Appstore Ranking in U.S Games for Kingdoms CCG.-Achieving the top 10 Appstore Ranking in Sweden and Ireland Games for Planet Raid. I worked with over 100 networks that have premium ios, Andriod and web traffic and to name some: Facebook, Google Admob, Apple iAd, Chartboost, Tapjoy, Play Haven, Flurry, Taptica, sponsor pay, Fiksu, Aarki, Millenial media, Adcolony, etc.I was also responsible for leading a passionate marketing team and overseeing the marketing implementation, B2B marketing initiatives, community growth and working closely with product managers and the publishing team for various projects. Some of the projects I worked on:William Hill, Boyaa Poker, CMGE pool casino, Kingdoms CCG, Planet Raid, Skytribes, Foody call and Treasure Cove .Conferences Attended: Game Development Conference (GDC) : March 2014, San Francisco Software/Tools used:App Annie Analytics Tapstream AnalyticsFlurry AnalyticsChartboost

As the marketing manager for Brighton College, I was responsible for developing the overall 360 degree Integrated marketing Strategy for domestic market including online and offline tactics. That included: SEM, SEO, Social Media, Affiliate Marketing, Mobile, Radio, Print, Transit, and TV. I managed a team of marketing professionals and partnered up with talented team of designers and developers for digital projects.I take pride in turning the marketing around for the college and what I was able to accomplish in the past 1.5 year by: -Growing the marketing budget by 1000% to over $1M annual expenditure (75% online& 25% offline)-Growing the Google Adwords budget to over 600K Annually with a 40% decrease in CPA.-Over 600% growth in our lead generation& 400% growth in domestic enrollment in an environment where leads were dropping off.- Developing KPI for not only lead generation but also for entire sales conversion funnel.-Management and staffing of talented marketing professionals in search Engine, Social media, event marketing and internet marketing capacity.What we did was generating High volume& High quality converting leads with $$$++ROIConferences Attended: Leads Conference (Leadscon) : March 2013, Vegas The Art Of Marketing : Sep 2013, VancouverSoftwares used:Tableau Software Velocify CRM(Leads 360)

Balley Direct is a leading Skin Care marketing company in Canada and the official Canadian distributor of Murad and Pangea organics. Balley Direct is also the sister company with Sharper Innovations, The former official distributor of Proactiv Skincare in Canada. Here is the summary of my efforts with Balley Direct:-Web revenue: Increased web revenue by 35%- SEO: Increased the overall organic web traffic by 18%- PPC: Decreased CPA by % 22 and increased the Adwords revenue by 25%- Affiliate Marketing revenue: Generated month over month increase in affiliate sales volume with ROI > %300 and managing over 900 affiliates in Commission Junction, Linkshare and Shareasale!- Acquired over 500 new customers for newly introduced to Canada brand: Pangea Organics through Deals and Vouchers with $0 marketing spending Some of My responsibilities included:-Developed the Digital marketing strategies for 5 e-commerce and 5 none-e-commerce websites - Managed the overall digital marketing projects -SEO/ SEM management through Google Adwords and MS Adcentre-Reported and monitored the success through Google Analytics-Social Media management -Affiliate Marketing management-Site Retargeting Projects-Deals and Voucher ManagementExamples:http://www.muradcanada.comhttp://www.sharperinnovations.comhttps://www.resurgencecanada.comhttps://www.acnecomplexcanada.comhttp://www.pangeaorganicscanada.comhttp://www.acnecanada.comhttp://www.beautifulskincareblog.comhttp://www.4youngerlook.com