Strategic creative product development including creative direction, conceptual, brand voice and art direction for national client's marketing/advertising, direct response and branding campaigns

• Lead strategic creative product development including conceptual direction, brand voice and art direction for Cambria's branding campaign elements and marketing initiatives from concept through completion• Direct communication and relationship building for creative product development and delivery• Photo direction of digital and traditional photography, both in-studio and on-locationCREATIVE MARKETING CAMPAIGN ELEMENTSCreative product development includes:- national multichannel creative marketing campaigns- UI & UX digital strategy/creative website development- consumer product and corporate brand identities- direct response mail and email campaigns- television/video concept and production- consumer magazine/catalog design and editorial- branded collateral and point of purchase sales materials- trade show event environment, booth design and collateral

Contract Creative Direction/Sr. Art Direction for agency's multi-national industrial client. Creative marketing product development for branding and advertising client projects.

CREATIVE MANAGEMENT EXPERIENCE• Responsible for creative department personnel and creative product development• Manage and mentor growing creative team of art directors, graphic designers and writers• Ensure client brand stewardship and adhere to budget requirements for product development• Hire and supervise freelance art directors, writers, photographers and web development specialists• Originate and oversee internal and external project production schedules• Supervise prepress production, soft proofing and on-location press checksSENIOR ART DIRECTOR EXPERIENCE• Lead strategic creative product development including conceptual direction, brand voice and art direction for national branding campaign elements and marketing initiatives from concept through completion• Direct client communication and relationship building for creative product development and delivery• Photo direction of digital and traditional photography, both in-studio and on-location• Produce original artwork for corporate brand identities, editorial covers and layout design• National consumer and custom publications creative direction involving graphic design and photography/illustration usage, plus newsstand marketing and special event collateralCREATIVE MARKETING CAMPAIGN ELEMENTSCreative product development includes:- national multichannel creative marketing campaigns- UI & UX digital strategy/creative website development- consumer product and corporate brand identities- direct response mail and email campaigns- television/video concept and production- consumer magazine/catalog design and editorial- branded collateral and point of purchase sales materials- tradeshow event environment, booth design and collateral

Sr. Art Director involved directly in creative marketing from concept through completion. Working closely with clients and directed staff on all stages of creative marketing and advertising projects. Work includes branding, advertising, marketing collateral, direct and web/email.

Art direction and graphic design for consumer (news stand) and trade publications in the "Outdoor Enthusiast" market. Enhanced new stand sales and total redesign on a number of titles. Worked directly with editorial, sales and marketing in all facets of the publishing industry.

Art direction and graphic design for consumer (news stand) and trade publications in the "Outdoor Enthusiast" market. Enhanced new stand sales and total redesign on a number of titles. Worked directly with editorial, sales and marketing in all facets of the publishing industry.

Art direction, graphic design and production on creative marketing and advertising projects in the "Outdoor Enthusiast" market.

Full art direction, design and production on 2 international membership magazines in the "Outdoor Enthusiast" market. Plus, creative marketing design and concept for direct marketing campaigns.

Full art direction, design and production on trade publications.

Created b&w, 4-color advertisements and special sections for a daily newspaper.

Internship as a Graphic Designer and Production Artist at a full service advertising agency.