Fred Tranfield Email & Phone Number

Charleston, SC, US

Tysons, VA, US

New York, NY, US

• Successfully created innovative web applications/solutions by designing transformative experiences with a team of designers, researchers, technologists, and strategists to prioritize/improve user satisfaction.
• Translated design concepts into functional and responsive user interfaces by humanizing technology through user-centered design and front-end development.
• Developed wireframes, prototypes, and mockups (Figma, Invision, Mural) to communicate and refine new design ideas for digital products.
• Introduced new features, functionalities, and design concepts to differentiate EY's digital offerings and provide value to clients and end-users.

• Led a team of UX researchers and designers in prototyping a user experience tailored to the youth demographic (18-30 years old).
• Conducted comprehensive UX research, interviewing clients and creating personas, user journey maps, and low-resolution Figma prototypes in close collaboration with key stakeholders, product managers, and developers
• Improved client satisfaction and retention by delivering low-fidelity Figma mockups to the client, increasing engagement with the 18-30-year-old clientele.

Burnsville, Minnesota, US

• Led the UX design and front-end development team in upgrading and refreshing the Northern Tool & Equipment HCL e-commerce site, resulting in a superior user experience.
• Collaborated with the NTE team to design and prototype wireframes using Axure, and updating the style guide - incorporating modern design and best practices for readability and typography.
• Utilized insights from the Baymard group to enhance the user experiences.Ensured the experience is fully WCAG compliant/accessible through comprehensive site audits (via allyant.com).
• Used SCSS and Typescript on top of React.js/Node.js/React Native to develop the front-end UI/UX of the website/mobile app.
• Developed a set of CMS components, triggered by HTML classes, for implementing UI elements like accordions and modals using Typescript in the CMS (which doesn’t allow javascript). Documented this framework in Storybook.

• Collaborated with Nevada Energy's leadership and management to consult on user experience design and front-end development, resulting in the creation of the Nevada Energy New Construction Portal for a seamless customer.
• Designed a style library (based on MUI) using Figma and InVision, and built a prototype to guide the development of the React.js/Node.js/Typescript app with over ten dashboards and 300 screens. This simplified the.
• Implemented a wizard-based New Construction initiation process, which streamlined Nevada Energy's processes and increased customer satisfaction.
• Successfully managed the end-to-end project life cycle, ensuring timely delivery and high-quality outcome.

US

• Successfully designed and developed visually appealing and user-friendly web and mobile applications for clients in various industries, including e-commerce, non-profit, financial, and entertainment.
• Utilized a range of technologies and tools, such as SASS, LESS, Responsive Design, JavaScript, React.js, Vue.js, Git, PHP, MySQL, Magento, Drupal, WordPress, Figma, Sketch, Mural, Apache, and Nginx, to enhance user.
• Led front-end development for Speakman.com, resulting in a modern, responsive e-commerce web experience that significantly improved user engagement and increased conversion rate by 16% after one month.
• Collaborated with a team to enhance responsiveness and security for funimation.com, resulting in a new website with an improved user experience and significantly reduced page load time (from 3 -5 seconds to.
• Designed visually appealing interfaces by understanding client requirements, creating wireframes, mockups, and prototypes to showcase product and dashboard layouts and aesthetics.Implemented responsive and optimized.

Charleston, SC, US

• Conducted usability testing to gather valuable insights and identify areas of improvement in UX standards, leading to enhanced user satisfaction and engagement.
• Enhanced user satisfaction and engagement by redesigning the organization's digital platforms, such as the official website, user portals, and research platforms, to prioritize responsive design and optimize end-user.
• Optimized the inclusivity and accessibility of the organization system’s digital interfaces for users with disabilities by applying accessibility best practices/guidelines and conducting accessibility audits to ensure.
• Translated user requirements into functional and visually appealing front-end solutions using Gatsby/Vue.js, effectively bridging the gap between design and development.

• Spearheaded the design and development of visually appealing, responsive, and user-friendly interfaces for the hybrid Magento/Drupal e-commerce platform at Muscle and Strength, LLC.
• Collaborated closely with leadership to create engaging and intuitive user interfaces, providing innovative solutions to enhance the overall user experience.
• Upgraded the functionality and responsiveness of the e-commerce platform by implementing modern front-end technologies, introducing Vue.js components and Mustache templating for a modern UX.
• Reduced CSS code bloat by 80%, resulting in 12% faster loading of site pages.
• Utilized ES6 Javascript and PHP code best practices to optimize code and implement responsive design techniques, resulting in a 17% improvement in site speed.

Charleston, South Carolina, US

• Led the development of high-quality, user-friendly UI/UX for Magento e-commerce web applications/websites, resulting in optimal user experiences.
• Collaborated with designers and fellow front-end developers to effectively translate mockups into functional user interfaces.
• Demonstrated expertise in Object Orientated JavaScript to design and develop engaging user experiences.
• Utilized SASS and Grunt to create pixel-perfect responsive themes.
• Launched a new theme for Le Creuset's e-commerce site, significantly improving mobile checkouts within a three-month timeframe.
• Translated abstract design ideas into interactive prototypes using Sketch and InVision.

Full time English and Foreign Studies teacher at Japanese High Schools

Bachelor'S Degree, Psychology

Education record