Digital transformation is reshaping the product landscape. Product leaders are struggling to meet challenges such as rising customer expectations, market volatility, sustainability, compliance, and speed of innovation.This complexity demands rapid adaptation of people, processes, and technologies to meet changing business requirements and cope with the complexity of today's digital world. A simple "business as usual" approach is no longer sufficient to meet the requirements and withstand the increasing competitive pressure. Digital transformation initiatives always fall short if they do not incorporate an end-to-end digital thread. To address these complex challenges, companies need a flexible platform that connects data, processes, and people across the entire value chain. This enables the extended enterprise to adapt with speed and agility to all these new requirements in order to overcome tomorrow’s challenges and master increasing complexity. Aras delivers a combined set of customizable applications based on a resilient, industrial low-code platform, rapidly deployable with lifetime upgrades in one simple subscription, to manage the digital thread.Don’t you just love when it all comes together? Hundreds of Aras customers worldwide in the automotive, defense, aerospace, high-tech, and industrial sectors have been able to reduce costs by up to 70%, accelerate time to market for new products, and drive sustainable growth.

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Led global product marketing in the Infrastructure Monitoring software market• Developed marketing and sales campaigns resulting in product growing at 3X market growth rate• Delivered 108% of marketing generated pipeline goal• Launched first CA Cloud monitoring offering in partnership with Amazon Web Services (AWS)• Pioneered vertical and technology stack marketing for the first time at CA• Enabled sales through sales plays, call blitz, and competition coaching• Managing diverse portfolio: incubation, scale/growth, and cash cow products

Led global Go-To-Market in the Software-as-a-Service (SaaS) files services market• Analyzed market and sales data to strategize first Go-To-Market plan for the company• Developed vertical and horizontal outbound marketing and sales campaigns• Created new sales enablement playbook framework and content for direct sales and partners• Engaged and developed joint marketing with Strategic Alliance partners• Managed budget covering field and partner events, demand generation, ecosystem marketing• Built Global Field Marketing team

SENIOR DIRECTOR – GLOBAL PRODUCT MARKETING - GO-TO-MARKET – STORAGE Led global Go-To-Market outbound marketing activities for market leading storage portfolio. Formed senior global marketing team. Developed marketing, sales enablement, and launch plans in tight collaboration with Field Marketing, Strategic Alliances, and Technology Partners.

Led all possible aspects of marketing from market research, competitive intelligence, and product management to product marketing, PR, communications, advertising campaigns, demand generation programs, events, and market development. Built, developed, and motivated a global team of world-class marketing professionals.• Grew Cisco’s technical community customer base to 2.3M individuals from 700K.• Strategized and launched over 10 global B2B and B2C marketing and advertising campaigns across 67 countries and 10 languages.• Increased press coverage by 200% and changed global mix from 80% US to 70% non-US.• Created value-driven content, demand generation and sales tools kits for sales partners• Built Cisco’s own social media technical community from the ground-up in 1 year; over 700K registered members and millions of users. (www.ciscolearningnetwork.com)• Developed social media communities: Facebook 250K+, LinkedIn 20K+, Twitter 15K+. • Designed and executed highly acclaimed virtual event series attracting up to 6,000 prospects per day.• Managed introduction of 10s of new products and services to market, leading product management through market requirements and product requirements.• Launched and marketed globally the Cisco Virtual Labs Software-as-a-Service (SaaS) offering

Led product marketing for Cisco’s largest portfolio. Collaborated and created alignment across 3 business units led by a group of stakeholders comprised of 3 VPs / GMs and 2 SVPs. Combated competition and expanded market shares.• Instrumental in exceeding market growth at 20% year-over-year to record revenue over $10B.• Launched critical new generation of wiring closet switches while managing cross-portfolio positioning.

Senior Manager – Product & Solutions Marketing, Santa Clara, CaliforniaDeveloped and directed product marketing team. Managed product compatibility and cross-portfolio marketing. Generated 200% forecasted revenue on major product, managing launch and content creation.Supervised and led security solutions virtual marketing team. • Led messaging and product positioning between SSL and IPSec VPN.• Differentiated value proposition, launched, and managed SSL appliance to #1 market leader position.• Launched Alteon Switched Firewall, growing market share from 0% to 15% in 1st year.• Drove evolution of the SSL appliance from SSL Accelerator to SSL VPN

Managed and led all marketing activities throughout EMEA including products, solutions, events, advertising, telemarketing, press relations, communications, and sales and channel partner support.• Trained and enabled sales force and channel partners on new business opportunities. • Public representative for Alteon products to internal and external organizations, customers, event and conference attendees, and press.

• Adapted and strategically positioned messages and products to fit preferences of French market.• Positioned company in France, and gathered national competitive intelligence.• Increased press coverage +50% in 6 months

• Produced dramatic growth in public sector from $500K to $5.5M in 1 year.• Cultivated talents and motivation of channels partners, +60 sales reps. • Co-created ECOTER Association, and created own vertical marketing