Fred Hart Email & Phone Number

Boulder, Co, Us

I'm a branding consultant, design strategist and creative director obsessed with building and studying CPG brands. Over the last decade, I've built a 30-person branding agency, transformed over 137 CPG brands, won 5 Design Effectiveness Awards in the last 4 years, and been entrusted by visionary founders and Fortune 500 companies to craft strategic design that moves businesses forward. I'm currently consulting with brands who's business challenges require creative solutions grounded in strategy, design and consumers.

I'm an active advisor working closely with the founders in shaping the future of the brand. I worked with the team to reposition and rename the Greenhouse Foods brand to Drumroll Snacks, as well as advised on brand and packaging work. The brand is currently the fastest-growing BFY donut and pioneering indulgence in the refrigerated aisle.

Los Angeles, California, Us

As a contributing writer for The Dieline, I cover branding, design, packaging, innovation and trends, particularly in the CPG industry.

Boulder, Colorado, Us

Interact is a branding and packaging design firm, strategically located in Boulder CO, positioned at the epicenter of natural foods movement. We work exclusively with food and beverage brands and help shape progressive, innovative and forward-thinking companies with entrepreneurial-minded leadership.

Austin, Texas, Us

SKU & Naturally Austin created the M/O accelerator to help level the playing field for minority-owned entrepreneurs by providing education and topic-specific expertise, mentorship, and community that leverages the power of Naturally Austin’s Fellowship program and SKU’s best-in-class accelerator curriculum.

New York, Ny, Us

Endeavor is leading the global movement to catalyze long term economic growth by selecting,supporting and accelerating the best high impact entrepreneurs in the world. Endeavor Entrepreneurs have generated over $7.5 billion in revenue and created over 500,000 jobs in their markets.

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As a mentor with FMI's Emerge program, I help food and beverage companies work through specific questions, issues and opportunities related to brand strategy and design.

Boulder, Colorado, Us

APRD 4100 - Brands and CultureUnderstanding how to identify cultural triggers is a fundamental necessity in brand building. This class will focus on understanding the world as it relates to branding, marketing, and communication. Specifically, we will explore the intersection between culture and commerce. Using various research methodologies, students' will analyze and gain insight into the triggers that influence human behavior. The purpose of this class is to introduce the power of culture and recognize the complex factors that work behind-the-scenes to shape our culture and the brands that live within it.

Boulder, Co, Us

The Innovation Center of the Rockies(ICR) is a non-profit business accelerator located in Boulder, Colorado. The ICR fuels and supports economic development and growth in high potential, established early stage companies. The ICR uniquely match selected advisors to startups to overcome critical obstacles.I am currently advising Colorado-based Motherlode Provisions, an emerging sauce brand on their branding & design strategy.

New York, New York, Us

AccelFoods is a national packaged food and beverage accelerator with a dedicated investment fund. It offers entrepreneurs funding, engaged support from an operating team, experienced mentors and corporate partners for a period of 6 months. I provide AccelFoods entrepreneurs and management teams with strategic guidance and insights to position their brands for long-term success. #GrowBig

San Francisco, California, Us

Perspective: Branding is a packaging design and strategic brand identity agency with a diverse global portfolio in food packaging, drink, technology and lifestyle retail. Perspective: Branding partners with clients to create successful brands that are Visible, Visceral and Memorable through simple, yet powerful strategic design ideas.

Walnut Creek, California, Us

McLean Design works with national and international consumer products companies, building consumer experiences through strategic branding, packaging and design in food, beverage, automotive, and more.

Persona Magazine is an annual student publication comprised of undergraduate artwork and literature. I performed a comprehensive rebranding of the magazine, complete with new identity and visual guidelines. I was the sole designer in charge of laying out, composing and designing the 100 page publication. I also served as Production Manager, working directly with the our printer, performing proof and press checks.

Tucson, Az, Us

I helped create and develop new and pre-existing corporate identities, extended branding into collateral materials, compiled image research and audits, examined market competitors and prepared presentation materials.I was fortunate enough to have worked directly with Caliber's Chief Creative Officer, Art Director and Production Manager on a regular basis and learned a great deal as a result.

Walnut Creek, California, Us

I was tasked to extend pre-existing design architectures, create and develop concept designs, compile image research, examine market competitors and products, prepare presentation materials, construct mockups, photo-edit and run the occasional office errand.I also sat in on a number of brainstorming and client meetings, in which Strategic Consulting, Brand Development, Brand Strategy and Business Planning were discussed and examined.

Signage & Wayfinding Systems, Typography, Visual Guidelines.

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Created print and web advertisements for the Arizona Daily Wildcat Newspaper and website. Worked with student sales representatives to create ads that met the needs of local and national businesses. I was the recipient of the 2010 Excellence Award for Advertisement Design.

Tucson, Arizona, Us

I worked with a number of department heads, deans and projects leaders to create identities for their schools or programs, which include:SISTA (School of Information; Science, Technology and Arts)IIC (International Internet Classroom)GIDP Statistics (Graduate Interdisciplinary Program)Animal Watch (Cognitive Sciences Program)Teach Ourselves (Cognitive Sciences Program)

As a graphics design intern I aided in the process of rebranding Madi Group. My responsibilities ranged from the generation and conceptualization of new identities to the creation of collateral materials including business cards and mailers. I also aided in the branding and naming of start-up VU-MA.

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My duties at PAD Group ranged from learning the basics of AutoCAD, assisting in interior decoration and on site project execution to print preparation, sample research and every day office tasks.

Business Perspectives For Creative Leaders Certificate

Bfa, Visual Communications

Education record

Education record

Altmba44, Seth Godin'S Akimbo Workshops