Fred Jacobs

Fred Jacobs Email and Phone Number

Senior Manager, Media Relations and Sponsorships at Ent Credit Union @ Ent Credit Union
Fred Jacobs's Location
Fort Collins, Colorado, United States, United States
Fred Jacobs's Contact Details
About Fred Jacobs

I like to think our marketing forebearers lived by the credo “No ideation without implementation.” Though marketers and agencies tend to fall in love with the glamour of creative, the real results come from the pairing of great ideas with skilled execution, all with the intent of exceeding organizational goals and customer expectations while passionately championing one’s brand and protecting its reputation.Ever-changing times and marketing channels demand varying and unique approaches. I pride myself on the adaptability of my ideas from one industry to another and the utilization of whichever medium will get the best results. Articulating a vision through well-crafted strategic plans and then leading one’s own team through the process are the building blocks to successful, and repeatable, marketing efforts designed to increase revenue and brand loyalty.Meeting customers where they live, work, and play is important to marketing, business development, and brand positioning. Knowing about, and partnering with, the events, organizations and businesses that appeal to the residents in the communities we serve extends our brand’s reach and creates more opportunities to engage. Weaving my company’s brand into these areas and activities in a way that lets me tell our story authentically has become one of my signature skills and one of my favorite ways to deepen relationships with businesses and consumers alike.To that end, I enjoy the live music our area is becoming known for, the world-renowned craft brewery scene, the fun atmosphere and festivals in our thriving downtowns, and the energy and activities of the nearby universities.Skills: Strategic Planning, Business Development (B2B), Brand Champion, PR & Communications, Budget Management, Creative Solutions, Sponsorships and Events, Media Buying, Social Media, Philanthropy Management, Online Advertising, Digital Marketing, Content Management, Copywriting, Market Research, Negotiation

Fred Jacobs's Current Company Details
Ent Credit Union

Ent Credit Union

View
Senior Manager, Media Relations and Sponsorships at Ent Credit Union
Fred Jacobs Work Experience Details
  • Ent Credit Union
    Senior Manager, Media Relations And Sponsorships
    Ent Credit Union Jun 2020 - Present
    Colorado Springs, Colorado, Us
    Helping spread the word about all of the things Ent is doing for its employees, members and the communities Ent serves throughout Colorado via various media, be it traditional, digital or social. Also looking to reinvest in those same communities by sponsoring top notch events, organizations and activities that improve the lives and experiences of our members and inform consumers of the value proposition offered by Ent.
  • First National Bank Of Omaha
    Senior Marketing Manager
    First National Bank Of Omaha 2010 - Dec 2019
    Omaha, Nebraska, Us
    Served as Colorado marketing representative within larger, Omaha-based marketing department to facilitate and monitor all marketing, branding, advertising, and public relations specific to bank’s footprint in Colorado:• Managed all aspects of collateral production with in-house agency and external vendors for all Colorado initiatives (creative design and copy, printing, mailing/distribution).• Negotiated and managed collegiate and professional partnerships with Colorado State University, University of Colorado, University of Northern Colorado, and the Colorado Eagles.• Served as marketing co-lead on FNBO’s philanthropic-giving committee, which vets and allocates bank-wide community giving.• Planned, and implemented, all grand opening activities and ongoing marketing/advertising for all new branches.• Directly supervised business development personnel relative to offering Health Savings Accounts (HSA) and financial literacy to area businesses .• Served as communications specialist and brand champion throughout Colorado footprint relative to all customers, employees and partnerships (non-profits, organizations, B2B)• Instituted and maintained social marketing for Colorado (Facebook, LinkedIn) including content development, paid advertising initiatives and served as representative on FNBO’s Social Media Governance committee.
  • First National Bank Of Omaha
    Vice President, Colorado Marketing Manager
    First National Bank Of Omaha 2007 - 2010
    Omaha, Nebraska, Us
    Took existing duties to a statewide level by leading marketing through the merger of three separate, but affiliated, marketing departments into one unified Northern Colorado marketing department, with 24 branches across the Front Range (Boulder, Greeley, Loveland, Fort Collins).• Served as member of Colorado Leadership Team, comprised of senior leaders responsible for bank-wide decisions in all areas, including pricing, compliance, promotion, HR, and more. Contributed to strategic direction, formulated, and authored, communication plans to all pertinent audiences• Assisted wholesale areas of bank including wealth management, commercial banking, and mortgage areas with marketing plans.• Managed complete logo rebranding for entire Colorado market, taking three established, separate charter names and logos, and integrating under the “Circle One” brand (FNBO).• Developed, negotiated and implemented all Colorado-wide sponsorships, RFPs, and events including those with Colorado State University, Downtown Fort Collins, Greeley Stampede, Budweiser Events Center, Larimer County and more.• Effectively managed multimillion-dollar budgets in areas of marketing, advertising and philanthropy.• Brainstormed promotional events and procured giveaways for activation at community, collegiate, and professional events.
  • First National Bank Of Omaha
    Vice President, Director Of Marketing
    First National Bank Of Omaha Apr 1998 - 2007
    Omaha, Nebraska, Us
    Handled all marketing-related activity for $2 billion asset bank with nine branches in Larimer County, Colorado (Fort Collins/Loveland). Bank maintained number one market share during entire tenure (according to FDIC deposits).• Developed strategic marketing plan and associated budget for all marketing/advertising efforts across the bank.• Served as online marketing expert relative to website and email marketing campaigns, including introduction of rebranded website and BillPay.• As a member of the bank’s Pricing Committee, monitored all competitive efforts and helped set savings and lending rates accordingly.• Internal communications expert who monitored all departments’ communication, edited, proofed and approved all correspondence, served as media contact, and wrote and distributed all press releases.• Served as liaison for bank relationship with Colorado State University, introduced dual-band debit/student ID (RamCard Plus) and handled all strategic marketing plans, sponsorships/promotions, on-campus branch marketing, and social media tie-ins for the partnership.• Handled grand opening strategy and marketing for all new branches.• Directly managed bank marketing department consisting of: Senior Market Research Analyst, Community Relations Officer, and Marketing Administrative Assistant.• Managed advertising agency relationships and handled all media buying for bank (print, radio, outdoor) as well as email and direct mail campaigns.
  • Harrah'S Entertainment/Canyon Casino
    Marketing Manager
    Harrah'S Entertainment/Canyon Casino Oct 1996 - Apr 1998
    Managed in-house marketing and program implementation for two Harrah’s Casinos in Colorado including branding and merchandising, player club promotion and personnel and analysis of daily/monthly analytical reporting for VIP players including subsequent direct marketing to these players.• Overhauled analytics-driven player club (VIP club) relative to promotions, points earned, comps and other rewards as well as all associated communication regarding the player club.• As part of casino leadership team, had difficult task of closing Harrah’s Central City location including all customer communication, employee layoffs and “unbranding” of building while still maintaining casino presence in neighboring Black Hawk.• Rebranded entire Black Hawk casino to “Canyon Casino” when Harrah’s exited the market. Worked with agency on everything from advertising and promotion to signage and casino messaging.
  • Castle Rock Factory Shops - Prime Retail
    Marketing Director & Asst General Manager
    Castle Rock Factory Shops - Prime Retail Apr 1996 - Oct 1996
    • Responsible for all advertising, marketing-related activity for the largest factory shops west of the Mississippi and top-tourist destination in the Denver metro area.• In addition to marketing responsibilities, managed the customer service center/personnel and aided General Manager with facilities matters.• Served as management liaison with merchants and developed and implemented programs and promotions to drive traffic to the center.
  • Westcor
    Assistant Marketing Director And Marketing Director
    Westcor 1991 - Mar 1996
    • Began as an Assistant Marketing Director for Arizona’s largest shopping center developer. Serving as part of the management team, I interacted with hundreds of merchants, maintained brand standards throughout the mall and implemented many on-site promotions. I was promoted to open a brand new regional mall (one of only two nationwide in 1993) in Glendale, AZ in the same role but new from the ground up which included Arizona’s first shopper loyalty program (We won a prestigious MAXI award for our marketing efforts)• Promoted to Marketing Director at another Westcor property where I was responsible for all marketing plans, advertising, programs and events, supervision of marketing department staff and oversaw a center-wide renovation.

Fred Jacobs Skills

Marketing Advertising Public Relations Event Management Newsletters Strategy Budgets Customer Service Marketing Strategy Email Marketing Marketing Communications Social Media Marketing Direct Marketing Online Marketing Strategic Planning Integrated Marketing Online Advertising Event Planning Social Media Banking

Fred Jacobs Education Details

  • Colorado State University
    Colorado State University
    Marketing

Frequently Asked Questions about Fred Jacobs

What company does Fred Jacobs work for?

Fred Jacobs works for Ent Credit Union

What is Fred Jacobs's role at the current company?

Fred Jacobs's current role is Senior Manager, Media Relations and Sponsorships at Ent Credit Union.

What is Fred Jacobs's email address?

Fred Jacobs's email address is fj****@****ine.com

What is Fred Jacobs's direct phone number?

Fred Jacobs's direct phone number is +197033*****

What schools did Fred Jacobs attend?

Fred Jacobs attended Colorado State University.

What skills is Fred Jacobs known for?

Fred Jacobs has skills like Marketing, Advertising, Public Relations, Event Management, Newsletters, Strategy, Budgets, Customer Service, Marketing Strategy, Email Marketing, Marketing Communications, Social Media Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.