Fred Jacobs Email & Phone Number

Colorado Springs, Colorado, US

Helping spread the word about all of the things Ent is doing for its employees, members and the communities Ent serves throughout Colorado via various media, be it traditional, digital or social. Also looking to reinvest in those same communities by sponsoring top notch events, organizations and activities that improve the lives and experiences of our.

Omaha, Nebraska, US

• Served as Colorado marketing representative within larger, Omaha-based marketing department to facilitate and monitor all marketing, branding, advertising, and public relations specific to bank’s footprint in Colorado:
• Managed all aspects of collateral production with in-house agency and external vendors for all Colorado initiatives (creative design and copy, printing, mailing/distribution).
• Negotiated and managed collegiate and professional partnerships with Colorado State University, University of Colorado, University of Northern Colorado, and the Colorado Eagles.
• Served as marketing co-lead on FNBO’s philanthropic-giving committee, which vets and allocates bank-wide community giving.
• Planned, and implemented, all grand opening activities and ongoing marketing/advertising for all new branches.
• Directly supervised business development personnel relative to offering Health Savings Accounts (HSA) and financial literacy to area businesses.

Omaha, Nebraska, US

• Took existing duties to a statewide level by leading marketing through the merger of three separate, but affiliated, marketing departments into one unified Northern Colorado marketing department, with 24 branches.
• Served as member of Colorado Leadership Team, comprised of senior leaders responsible for bank-wide decisions in all areas, including pricing, compliance, promotion, HR, and more. Contributed to strategic direction.
• Assisted wholesale areas of bank including wealth management, commercial banking, and mortgage areas with marketing plans.
• Managed complete logo rebranding for entire Colorado market, taking three established, separate charter names and logos, and integrating under the “Circle One” brand (FNBO).
• Developed, negotiated and implemented all Colorado-wide sponsorships, RFPs, and events including those with Colorado State University, Downtown Fort Collins, Greeley Stampede, Budweiser Events Center, Larimer County.
• Effectively managed multimillion-dollar budgets in areas of marketing, advertising and philanthropy.

Omaha, Nebraska, US

• Handled all marketing-related activity for $2 billion asset bank with nine branches in Larimer County, Colorado (Fort Collins/Loveland). Bank maintained number one market share during entire tenure (according to FDIC.
• Developed strategic marketing plan and associated budget for all marketing/advertising efforts across the bank.
• Served as online marketing expert relative to website and email marketing campaigns, including introduction of rebranded website and BillPay.
• As a member of the bank’s Pricing Committee, monitored all competitive efforts and helped set savings and lending rates accordingly.
• Internal communications expert who monitored all departments’ communication, edited, proofed and approved all correspondence, served as media contact, and wrote and distributed all press releases.
• Served as liaison for bank relationship with Colorado State University, introduced dual-band debit/student ID (RamCard Plus) and handled all strategic marketing plans, sponsorships/promotions, on-campus branch.

• Managed in-house marketing and program implementation for two Harrah’s Casinos in Colorado including branding and merchandising, player club promotion and personnel and analysis of daily/monthly analytical reporting.
• Overhauled analytics-driven player club (VIP club) relative to promotions, points earned, comps and other rewards as well as all associated communication regarding the player club.
• As part of casino leadership team, had difficult task of closing Harrah’s Central City location including all customer communication, employee layoffs and “unbranding” of building while still maintaining casino.
• Rebranded entire Black Hawk casino to “Canyon Casino” when Harrah’s exited the market. Worked with agency on everything from advertising and promotion to signage and casino messaging.

• Responsible for all advertising, marketing-related activity for the largest factory shops west of the Mississippi and top-tourist destination in the Denver metro area.
• In addition to marketing responsibilities, managed the customer service center/personnel and aided General Manager with facilities matters.
• Served as management liaison with merchants and developed and implemented programs and promotions to drive traffic to the center.

• Began as an Assistant Marketing Director for Arizona’s largest shopping center developer. Serving as part of the management team, I interacted with hundreds of merchants, maintained brand standards throughout the mall.
• Promoted to Marketing Director at another Westcor property where I was responsible for all marketing plans, advertising, programs and events, supervision of marketing department staff and oversaw a center-wide.