Fred Yager Email & Phone Number

An award-winning communicator, I provide high level strategic communications advice and support including public relations, media relations, corporate communications, crisis communications, marketing communications, brand management and broadcast services. Services include writing, ghost-writing, speech-writing, media-training, script-writing, video-production, developing social media campaigns, viral marketing, digital content production, narrative marketing, brand journalism, and executive communications.Clients include:• Morgan Stanley, created marketing and web content for Wealth Management Division• Medialink, created and developed a new line of “narrative marketing” business, contributing nearly $5 million or 20% of new annual revenue.• SatCon Technology, created communications strategy that helped increase stock price from $7 a share to over $20 a share within 60 days.• ConsumerAffairs.com, wrote numerous personal financial articles on a variety of subjects from longevity risk to how to deal with foreclosure. 1 visible recommendation for this position Manage

New York, Ny, Us

Help drive integrated internal communications planning and execution, which includes consulting with internal clients and generating a variety of communications for employee audiences as well as developing and implementing an intranet architecture and digital workplace strategy. Managing Editor of MS TodayResponsible for all content on internal corporate website aimed at all employees globally. Write, edit, assign articles, select images, and produce content for MS Today and Jive, the internal social website.Work closely with colleagues in Corporate Communications, Marketing, Legal and Human Resources, as well as business unit clients and senior management.Provide strategic communications planning and execution support for engaging and communicating with internal audiences across the Firm. Manage special projects, as needed, including senior management events and Business Continuity Management communications.Oversee the design and development of an intranet architecture and integration with other platforms, including social, mobile and video.Establish best practices and governance protocols for new content platforms and develop process to review existing platforms before migration to achieve consistent content management capabilities, user experience, brand and search across the intranet.Assist with designing and implementing leadership engagement events and forums.Assist with the ongoing assessment and measurement of our internal communications programs.

Using PR, brand entertainment and narrative marketing, helped re-brand firm from being seen as a manufacturer of iconic guitars into a sound, entertainment and lifestyle company. • At Musikmesse in Germany, strategized and implemented last minute plan that convinced a robot band playing Gibson guitars to be video-taped by an international news agency. Creative thinking averted major breakdown of planned program activities while at the same time its viral presentation generated 4.6 billion media impressions globally. • Convinced Gibson to help musician whose guitar was destroyed by Delta Airlines; Gibson replaced guitar after airlines refused assistance, which won accolades from PR industry and promoted Gibson’s image worldwide.• Produced special Veteran’s Day event at Ryman Auditorium featuring Lynyrd Skynrd that raised awareness for veterans with PTSD and funds to open a Nashville Chapter of Guitars For Vets.

Created digital content that attracted visitors to the financial job. Managed a stable of freelance writers and managed editorial and related content covering employment in financial markets in the US and Canada. Based in NYC.Increased readership of the News section each month I was there. Also created first App for the eFinancialCareers Careers in Financial Services Student Guide.

Washington, Dc, Us

As Head of Public Relations for AARP Financial, I oversee the media relations and communications functions for the taxable, for-profit subsidiary of AARP, managing all internal and external marketing and communications strategies, PR campaigns, and materials, including annual reports, press releases, speeches, executive communications, web content, and ad copy.

Zurich, Ch

Provides strategic marketing and communications advice and counsel regarding a number of internal and external marketing and communications initiatives. Write and edit marketing material. Develop and design a streaming media division for both internal and external audiences.

Wrote and Produced Award-winning videos and helped create a new narrative marketing tool called "In the Know," short informational video news segments.

New York, Ny, Us

Responsible for expanding Merrill Lynch brand and enhancing its image globally through all forms of public relations, including media relations, crisis communications, and broadcast services. • Created a media outreach program giving local media access for the first time to Merrill Lynch executives and analysts• Manager Media Relations, maintaining relationships with key media and acted as company spokesperson• Pioneered and ran Merrill Lynch Television, including a daily financial news feed to 1,200 TV stations reaching daily audience of 600 million• Director, Global Investor Network, online streaming video website bringing in $400 million in new client assets first year

Los Angeles, California, Us

Wrote, edited and produced 7 and 10 o'clock news

Broadcast News writer for Morning News and Evening News

Original screen play in development

Managing Editor AP-TV, Entertainment Reporter, Film Critic.• Profiled hundreds of celebrities such as Steven Spielberg and Sylvester Stallone.• Managing Editor for APTV, first high-speed wire service for television stations. • Broadcast News Writer creating five minute news casts for AP Broadcast clients.

Washington, Dc, Us

Covered all in-country navy activity as an embedded journalist including broadcasts for Armed Forces Radio and Television and articles for Stars and Stripes and Navy Times

Ba, Psychology

Certificate In Film Production, Film/Cinema/Video Studies

Certificate, Film

Graduated, Journalism/Broadcasting/Communications

Journalism, Broadcast Journalism, Broadcast Journalism

Education record