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AWARD-WINNING COMMUNICATORAward-winning communications executive with reputation as a visionary and innovator of narrative marketing and public relations strategies that have helped generate hundreds of millions of dollars in revenue and billions of media impressions. Skilled in managing global staffs, reaching international audiences, and expanding brand awareness for clients and companies worldwide in numerous industries including entertainment, media, financial services, technology, pharmaceutical and non-profit. Master teller of stories that provoke, entertain, persuade and enlighten. ________________________________________________World News & Information Network President/FounderCommunications Consultant Gibson Vice President Media CreationUsing PR, brand entertainment and narrative marketing, helped re-brand firm from being seen as a manufacturer of iconic guitars into a sound, entertainment and lifestyle company. eFinancialCareersEditor, North AmericaAARP Financial Senior Promotions and Communications Manager• Generated over 122 million media impressions in such outlets as Today Show, Wall Street Journal, USA Today and Money magazine. MediaLink - Executive Producer of news and information, short videos.Merrill LynchVice President, Corporate Communications Pioneered and ran Merrill Lynch Television• Created and ran Global Investor Network bringing in $400 million in assets 1st yearFox Television News Editor, ProducerCBS Broadcast News WriterASSOCIATED PRESS, Managing Editor APTV US NAVY War Correspondent, Vietnam BOOKSCareer Opportunities in the Film Industry Career Opportunities in the Publishing IndustryCybersonaRexJust Your Everyday PeopleUntimely DeathSound from a StarSilver Remi Award Worldfest Houston Film Festival Telly AwardPRSA’s Silver AnvilAP Broadcast News Writer of the YearSpecialties: WriterEditorPR Video producerManager
World News & Information Network
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President And FounderWorld News & Information Network Apr 2002 - PresentAn award-winning communicator, I provide high level strategic communications advice and support including public relations, media relations, corporate communications, crisis communications, marketing communications, brand management and broadcast services. Services include writing, ghost-writing, speech-writing, media-training, script-writing, video-production, developing social media campaigns, viral marketing, digital content production, narrative marketing, brand journalism, and executive communications.Clients include:• Morgan Stanley, created marketing and web content for Wealth Management Division• Medialink, created and developed a new line of “narrative marketing” business, contributing nearly $5 million or 20% of new annual revenue.• SatCon Technology, created communications strategy that helped increase stock price from $7 a share to over $20 a share within 60 days.• ConsumerAffairs.com, wrote numerous personal financial articles on a variety of subjects from longevity risk to how to deal with foreclosure. 1 visible recommendation for this position Manage
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Vice President, Internal CommunicationsMorgan Stanley Jul 2016 - Sep 2024New York, Ny, UsHelp drive integrated internal communications planning and execution, which includes consulting with internal clients and generating a variety of communications for employee audiences as well as developing and implementing an intranet architecture and digital workplace strategy. Managing Editor of MS TodayResponsible for all content on internal corporate website aimed at all employees globally. Write, edit, assign articles, select images, and produce content for MS Today and Jive, the internal social website.Work closely with colleagues in Corporate Communications, Marketing, Legal and Human Resources, as well as business unit clients and senior management.Provide strategic communications planning and execution support for engaging and communicating with internal audiences across the Firm. Manage special projects, as needed, including senior management events and Business Continuity Management communications.Oversee the design and development of an intranet architecture and integration with other platforms, including social, mobile and video.Establish best practices and governance protocols for new content platforms and develop process to review existing platforms before migration to achieve consistent content management capabilities, user experience, brand and search across the intranet.Assist with designing and implementing leadership engagement events and forums.Assist with the ongoing assessment and measurement of our internal communications programs. -
Vice President, Media CreationGibson Dec 2012 - May 2014Using PR, brand entertainment and narrative marketing, helped re-brand firm from being seen as a manufacturer of iconic guitars into a sound, entertainment and lifestyle company. • At Musikmesse in Germany, strategized and implemented last minute plan that convinced a robot band playing Gibson guitars to be video-taped by an international news agency. Creative thinking averted major breakdown of planned program activities while at the same time its viral presentation generated 4.6 billion media impressions globally. • Convinced Gibson to help musician whose guitar was destroyed by Delta Airlines; Gibson replaced guitar after airlines refused assistance, which won accolades from PR industry and promoted Gibson’s image worldwide.• Produced special Veteran’s Day event at Ryman Auditorium featuring Lynyrd Skynrd that raised awareness for veterans with PTSD and funds to open a Nashville Chapter of Guitars For Vets.
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EditorEfinancialcareers.Com Mar 2011 - Dec 2012Created digital content that attracted visitors to the financial job. Managed a stable of freelance writers and managed editorial and related content covering employment in financial markets in the US and Canada. Based in NYC.Increased readership of the News section each month I was there. Also created first App for the eFinancialCareers Careers in Financial Services Student Guide.
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Senior Promotions And Communications ManagerAarp Financial Jan 2009 - Jan 2011Washington, Dc, UsAs Head of Public Relations for AARP Financial, I oversee the media relations and communications functions for the taxable, for-profit subsidiary of AARP, managing all internal and external marketing and communications strategies, PR campaigns, and materials, including annual reports, press releases, speeches, executive communications, web content, and ad copy. -
Executive Marketing Communications ConsultantUbs Apr 2007 - Dec 2008Zurich, ChProvides strategic marketing and communications advice and counsel regarding a number of internal and external marketing and communications initiatives. Write and edit marketing material. Develop and design a streaming media division for both internal and external audiences. -
Executive ProducerMedialink 2005 - 2006Wrote and Produced Award-winning videos and helped create a new narrative marketing tool called "In the Know," short informational video news segments.
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Vp Corporate CommunicationsMerrill Lynch 1987 - 2002New York, Ny, UsResponsible for expanding Merrill Lynch brand and enhancing its image globally through all forms of public relations, including media relations, crisis communications, and broadcast services. • Created a media outreach program giving local media access for the first time to Merrill Lynch executives and analysts• Manager Media Relations, maintaining relationships with key media and acted as company spokesperson• Pioneered and ran Merrill Lynch Television, including a daily financial news feed to 1,200 TV stations reaching daily audience of 600 million• Director, Global Investor Network, online streaming video website bringing in $400 million in new client assets first year -
News EditorFox Broadcasting Jul 1986 - Oct 1987Los Angeles, California, UsWrote, edited and produced 7 and 10 o'clock news -
WriterCbs Nov 1985 - Aug 1986Broadcast News writer for Morning News and Evening News
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ScreenwriterAaron Russo Productions 1983 - 1984Original screen play in development
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Writer, News EditorAssociated Press 1970 - 1983Managing Editor AP-TV, Entertainment Reporter, Film Critic.• Profiled hundreds of celebrities such as Steven Spielberg and Sylvester Stallone.• Managing Editor for APTV, first high-speed wire service for television stations. • Broadcast News Writer creating five minute news casts for AP Broadcast clients.
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War Correspondent, VietnamUs Navy 1966 - 1970Washington, Dc, UsCovered all in-country navy activity as an embedded journalist including broadcasts for Armed Forces Radio and Television and articles for Stars and Stripes and Navy Times
Fred Yager Skills
Fred Yager Education Details
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The City College Of New YorkPsychology -
New York UniversityFilm/Cinema/Video Studies
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New York UniversityFilm
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Defense Information SchoolJournalism/Broadcasting/Communications
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Defense Information SchoolBroadcast Journalism
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Ravena Coeymans Selkirk High School
Frequently Asked Questions about Fred Yager
What company does Fred Yager work for?
Fred Yager works for World News & Information Network
What is Fred Yager's role at the current company?
Fred Yager's current role is President, Founder World News & Information Network.
What is Fred Yager's email address?
Fred Yager's email address is fy****@****aol.com
What is Fred Yager's direct phone number?
Fred Yager's direct phone number is +120391*****
What schools did Fred Yager attend?
Fred Yager attended The City College Of New York, New York University, New York University, Defense Information School, Defense Information School, Ravena Coeymans Selkirk High School.
What are some of Fred Yager's interests?
Fred Yager has interest in Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Food, Home Decoration, Health, Photograph.
What skills is Fred Yager known for?
Fred Yager has skills like Media Relations, Corporate Communications, Strategic Communications, Public Relations, Copywriting, Journalism, Publicity, Editing, Video Production, Social Media Marketing, Crisis Communications, Television.
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