“What do Larry Page, Steve Jobs and yours truly have in common? We’ve all received guidance… no matter who you are, where you’ve come from, or what you have achieved, a mentor is an invaluable asset in business.” (Richard Branson - his "Brand Companion" was the airline pioneer Freddie Laker)- Leaders can feel lonely, but the best ones never are -For the past 1.5 years I have been working on something that I would have wished that existed during my time as a brand and marketing professional in the industry.I vividly recall the moment when I was entrusted by the CEO of Apple DACH to lead the Branding & Communications department. It was an exhilarating yet challenging experience. With high expectations and critical decisions to make, I often found myself without a confidential space to discuss "my work." Neither with colleagues, team members, the CEO, my agency, nor a coach.So I've sat down and put together an amazing method and service called FDY Brand Companion® and I would love to share this with you. The Brand Companion® service provides brand/marketing professionals and CEOs with over 30 years of my practical experience in managing top global brands. Using world-class methodology, combined with highly individualized advice, I give my clients the confidence and knowledge of how to make their brand and career more successful during lean consulting sessions, that are designed to meet their individual needs.Let’s see if BRAND COMPANION can fit to you! The first meeting’s free, so let’s talk about your career, your brand and your ambition.Fredy OsterbergerCall/WhatsApp: +49 151 – 10 83 88 99 Email: fredy@fdy.de

The Brand Positioneers in the Heart of Munich.FDY BRAND POSITIONING - a brand consultancy, with best global brand positioning experience in B2B & B2C. We are purely focused on Corporate & Leadership Positioning as well as the activation of positioning concepts - like our award winning "Brand Signature Dish".Our credo: ULTRAPOSITION YOUR BRAND!That's why we support companies and leaders with our innovative method "ULTRAPOSITIONING" to transform their brand into a dynamic value driver.A matter of fact: Every company HAS a brand - Only successful companies ARE a brand - because of a perfect positioning and a powerful brand activation!The difference is huge and has a significant impact on growth, profitability and people. If you think that effective brand positioning could be increasing the effectiveness of YOUR business, you are most likely right.

KIND OF GREAT advises top athletes in the area of strategic brand positioning, brand care and brand activation.We are taking a next step in the professionalization of sports marketing, helping athletes creating authentic and exciting brands experiences and supporting them by preparing their "career after the career" as a personality brand.www.kind-of-great.com

Merger between Siemens IT Solutions and Services (SIS) and Atos Origin84.000 employees, € 9,5 bn revenues.Managed the development and successful implementation of the new global Atos positioning “Business Technologists” in the IT market. Enabling all functions and countries with one consistent go-to-market sales and marketing approach (e.g. message pyramid, brand architecture/portal, corporate identity, thought leadership model, portfolio and trademark consolidation, measurement/KPI cockpit, positioning and branding). The roll out was supported by internal and external campaigns, as well as management, customer and analyst events with major impact on the awareness and preference.Developed and implemented for five major Atos companies (Canopy Cloud, Bull Security/Big Data, Worldline e- payment, BlueKiwi Social Collaboration) the strategic brand positioning, CD, and messaging system. Managing the launch and partly rebranding of all companies in the market.Developing and implementing the digital strategy at Atos as well as the new employer branding in great cooperation with HR and other functions.Led the major global Olympics marketing program for internal and external audiences, building on Atos’ official long-term partnership with the IOC and IPC for IT infrastructure and coordination of all technology partners. All activities supported successfully the major turnaround within 1,5 years into a very healthy and leading, global Tier 1 player with a tripled share price. Specific social business competences in French / German corporations.

Member of the Senior Executive Team, reporting to CEO32.000 employees, € 4,7 bn revenues.Appointed as CMO to lead the major marketing, change & integration program from Siemens AG to Siemens IT & Solutions (SIS). Led global strategic marketing, brand, corporate communications, sales support, analyst relation and marketing intelligence. Results included the creation of modern internal and external positioning, brand and portfolio offering as well as the set up of a efficient, global marketing & communications organization - supporting sales in difficult times. Transformed corporate culture, company image and offerings with the highly successful “Business Technologists” positioning.Managed successful different transformation phases (carve out, restructuring, M&A, joint venture, post merger integration) while building trust with employees, customers, partners, analysts and media even in challenging times.Responsible for the overall communications strategy to integrate 80,000 employees from SIS and Atos Origin. Overall responsibility for the global brand deployment and de- and rebranding to completely separate SIS from Siemens AG.

Member of the Senior Executive Team, reporting to the CEO14.000 employees, € 3,2 bn revenues.Appointed as CMO to lead the major marketing, change & integration program from Siemens AG to Siemens Enterprise Communications (SEN). Led global strategic marketing, corporate communications, analyst relation and marketing intelligence. Results included the creation of modern internal and external positioning, brand and portfolio offering as well as the set up of a efficient, global marketing & communications organization. Supported sales with award winning digital marketing programs, based on market intelligence, reference marketing, CRM and a high qualitative, creative output. Transformed corporate culture, company image and offerings with the highly successful “Open Communications” positioning.Contained costs by linking corporate mission to unified operations, marketing and communication efforts adapting one big idea.Managed successful different transformation phases (carve out, restructuring, M&A, joint venture, post merger integration) while building trust with employees, partners, analysts and media even in challenging times.

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KGNo.1 European owner-managed integrated agency, reporting to board.Managing integrated branding and communications campaigns, market & customer intelligence projects and modern media concepts for our customers.Drove innovation with leading Marketing Cockpit® concept and software for major brands such as BMW/MINI, Rodenstock, Scout24, Novartis, DKV and AOK, increased transparency, marketing effectiveness and cost savings.

STEP ONE SPORTS MARKETING: Inventor of the Runman® patent and brand. Sold successfully to Nike. Known as Nike+ the Apple/Nike Sports Technology, most successful global CRM concept in the sports industry (20 mio. registered users).OIC: Translated brand needs of clients like Allianz, BMW, Intel, La Perla, Pash, Lego, MunichRe, Yahoo, etc. into effective marketing & communications projects.Consulting clients in all marketing facets such as organization, process, strategy, live & digital media, PR and others. Managing international agency and media pitches as a service.

Head of Marcom Europe Middle East and Africa Region.Management of all Intel consumer and business communications activities (TV, print, outdoor, radio, internet, promotion, fairs, sponsorships, co-operations). Fully integrated and modern research methods. Led European team in 16 countries and comprehensive net of agencies.

Head of Marcom Europe Middle East and Africa Region.10 year of solid and global experience in different Marketing, Brand and Communications positions.Directed all communications activities (TV, print, cinema, internet, direct marketing, promotion,fairs, sponsorships, promotions) for 4 business units within Europe/EMEA.Head of Marketing for the limited “Twentieth Anniversary Macintosh”.Head of Marcom for the first pre iPad / Handheld Divice of Apple - The Newton.Oversaw all above and below the line activities as well as first mover in digital advertising.Developed and managed the first Apple guarantee extension - first known as AppleCare Service - now Apple+Award winning branding series of TV spots (ADC bronze winner).Marketing management for environmental services, direct marketing and user groups. Developed and managed the successful idea of the AppleCard® brand and portfolio, to strengthen customer relation and new revenue streams for Apple retailer.