Bart Freedman Email & Phone Number

Beaverton, Or, Us

Leading the sales team at an amazing company that connects people through extraordinary audio visual experiences. Delivering profitable growth while building a scalable sales channel focused on winning one venue at a time.

Lake Oswego, Or, Us

Leading consulting firm specializing in Business Development, Strategic Marketing and Global Sales and Marketing Transformation - working with companies seeking repeatable and profitable growth in the ProAV, Telecommunications, Semiconductor and Test and Measurement Industries. Engagements include BiAmp, Exfo, ElectroRent, Netscout, and Presto Engineering.Founded the company driven by passion and dedication to advising and assisting clients in transforming Sales and Marketing organizations into high-powered, results-driven teams who excel in commercial execution. Clients are technology companies seeking 3rd-party expertise to effectively optimize their go-to-market efforts in alignment with their business strategies and current market realities.

Atsugi-Shi, Kanagawa, Jp

Co-GM of Service Assurance BU. Hired as catalyst to transform business, drive growth, and bring energy back into the business. The SA BU produces monitoring systems with real-time analytics enabling the world’s largest wireless Telco operators to manage, monitor, orchestrate, and self-heal dedicated/NFV networks. Responsible for global expansion of Anritsu's industry-leading Service Assurance system's business. Recruited and built a high-energy Tier 1 solutions sales team. Grew business over 75 percent in first full year in role. Closed 2 record, multi-year contracts (American Movil/Telcel and NTT docomo) in 2016 by introducing disruptive commercial proposals shifting from CAPEX to all-inclusive co-managed-services OPEX solution. Acquired 6+ new Tier 1 Network Operators (T-Mobile, DTAG, Orange Group, Vodafone, AMX Group/Telcel, NTT docomo, Etisalat, etc...) through focused channel strategy, teamwork and solid execution. Concurrent with Global Vice President Sales and Marketing Systems Business role, interim manager of US Instruments Division. Division markets and sells T&M instruments, primarily focused on next-gen. 4G/5G LTE & IOT technologies for design, debug, test, and installation of new telecom capabilities. Through March 2016, was responsible for Global Field Marketing of Anritsu's Network Instruments business.

Fremont, California, Us

NuForce was founded with a singular vision: to provide consumers, audiophiles, and audio pros stunning sound with classic and elegant design. NuForce produces a broad range of audio products that have earned numerous industry awards in markets around the world. Since then NuForce products have earned the loyalty and passion of consumers while getting top marks from the most prominent publications and press in the world.Defined a cohesive business strategy to focus the business around market growth opportunities. Instilled disciplined business processes and discipline in the organization. Drove a culture of transparent communications throughout the organization and externally to customers. Transformed the company in two short years to a commercially successful entity while preserving value in the global brand.Successfully lead the sale of NuForce to a major Asian electronics company in 2015.

Chandler, Arizona, Us

Led $850M 460-person global CommTest Sales organization. Managed 2 distinct Sales teams; CommTest Instruments ($650M) and SA Systems ($200M). Directly led; VP Americas Sales, VP EMEA Sales, VP Asia North Sales, VP Asia South Sales, Director of Indirect Channels, Sr. Direct of Sales Ops, and Sr. Director of Order Entry/Sales Support. In parallel, co-led strategic M&A cross-functional team chartered to drive inorganic growth.• Transformed Global Sales Organization supporting 2009 to 2011 stock growth from $2.0 to $12.0+/share and 23% growth in orders in 2009-2010 from $560M to $690M, and in 2010-2011 from $690M to $850M (incl. Agilent SA acquisition) in a TAM that grew only 6% during the same time period.

Beaverton, Or, Us

Led 1030 person WW Sales & Service organization for Tektronix’ Instruments Business Unit (Company’s largest division - accounting for 2/3 total revenue > $1B). Directly led: VP Service; VPs: Sales Americas, EMEA, Asia and Japan; and Sr. Dir. Sales Ops.; including 25-person inside sales team. Assumed acting President Japan role (5/06-6/07 - Tokyo/Shinagawa Prefecture) while continuing to lead the global BU Sales and Service teams. • Grew Sales 15% (2005-2008) from $550M to $850M, producing 17% improvement in Operating Income - driving stock from $12/sh. to $19/sh. • Exceeded sales targets in each of 3 years; 2006: achieved $710M vs. $600M target, 2007: achieved $780M vs $730M target, 2008: achieved $860M vs $850M target.• Managed combined Sales and Service budget of $113M – increasing overall efficiency from $0.230/order-dollar to $0.129/order-dollar through a relentless focus on expense management and process improvements. • Achieved 20% CAGR for Tek Japan 2007-2008 following relocation to Japan (2006), hands-on management approach and hiring of new Japan President in 2007.

Poway, Ca, Us

Led $757M, 700+ person Direct WW Field Ops organization; Sales, Service and Technical Support. Direct reports: VP Sales Americas, VP Sales Europe, VP Sales Asia, VP Customer Service, Sr. Dir. Sales Operations/Sales Support. Led global Indirect Channel sales comprised of 5 major Distributors/Manufacturer’s Reps (Taiwan, China, Korea, Japan, Singapore) with combined revenue generating 40% of Company’s revenue form 1999 thru 2005. • Drove Company sales from $239M to $757M (1999-2000) and stock price from $10.00/sh. to $148.00/sh. (2000) elevating Credence to world’s 2nd largest ATE supplier using first-mover advantage to leverage shifting market by adjusting Sales approach focusing on Outsourced Semiconductor Assembly & Test companies (OSAT’s) and their offshore IC design companies, enabling the Company to capture significant share. Aligned incentive plans to facilitate cross-regional collaboration contributing to accelerated growth.• Improved Sales efficiency by 20% reduction in sales-cycle close time contributing to +200% sales growth in Asia region between 1996 though a new business opportunity review and approval process that streamlined commercial deal decision-making process while providing deal transparency. Vice President - Asia Field Operations 08/96 – 01/99:Managed Asia Region Sales and Support. Responsible for $160M+ Sales in 1996 representing +66% of Company’s business with growth +35%/yr. Led direct sales and independent channel partner network including 20 Sales and Support personnel and 5 major distributors located in Taiwan, China, Korea, Japan and Singapore.• Grew Asia business from $160M to $239M+ (1996-1999) by designing and implementing new hybrid sales model with Direct Sales and Applications personnel assigned to Channel Partner companies creating cohesive customer-facing teams focused on OSAT’s.

Houston, Texas, Us

Led North American ATE test systems portfolio Sales & Support. >60% of the ATE Division $200M global business was generated from one house account: Intel (for testing of 808X/Pentium microprocessors). Tasked to grow North America test system sales exclusive of the Intel business.• Grew North America Sales from $13M to $70M (1994-1996) by designing and executing a market penetration strategy capturing successful elements of Intel's campaign and applying to similar companies in North America.• Drove $29.2M major win at LSI Logic (1995). Lead team to other big tester wins (1996) at Digital Computer ($12.3M), Sun Microsystems ($3.5M), Zilog ($2.3M), Motorola ($5.9M), and VLSI Technology ($12.2M).• Grew team from 23 to 35 persons; directly managing IBM, Digital and AMD account managers, North America Field Applications Director and North America Field Sales Support Director.• Exceeded sales quota each year in role.

Mba - Master Of Business Administration, International Business And Marketing

Bsee, Electrical Engineering