Free Setrana Email and Phone Number
It’s incredibly frustrating when your marketing budget goes up in smoke, leaving you with nothing to show for it...…and when you don’t have a proven Performance Marketing Leader who actually knows what they’re doing:• Your business stops growing.• You miss out on potential customers.• You lose market share to competitors.With 15+ years of experience leading multi-channel performance marketing strategies, I specialize in driving digital transformation and revenue growth through innovation and data-driven approaches. As a leader, I develop scalable strategies, mentor teams to their highest potential, and collaborate cross-functionally to achieve business goals. I thrive on delivering measurable business value in competitive markets.𝗜 𝗲𝘅𝗰𝗲𝗹 𝗶𝗻:• Inspiring and leading teams through coaching and mentoring.• Fostering breakthrough thinking in data-influenced environments.• Holding myself and my teams accountable for delivering exceptional outcomes.• Delivering insights that drive strategic decision-making.• Building strong 1st, 3rd party, and agency relationships.• Collaborating effectively with cross-functional teams.Without a strategic, innovative performance marketing leader, companies risk losing ground to competitors and missing out on crucial growth opportunities. With the right leadership, businesses can thrive and achieve exceptional results.𝗠𝘆 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:• Digital Marketing Strategy and Market Research.• Paid Search (PPC, SEM, Shopping - PLA, LIA, Mobile App, and Google PMax).• Search Engine Optimization (SEO) and ASO.• Partnerships and Affiliate Marketing.• Paid Social and Audience Marketing.• Omnichannel Strategy Development.• YouTube, Native Ads, and Content Marketing.• Campaign Development and Execution.• ADA Web Accessibility (Section 508 Compliance).Let’s connect and grow our professional networks.
Drumroll Marketing
View- Website:
- drumrollmarketing.com
- Employees:
- 1
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Founder And Principal ConsultantDrumroll MarketingAtlanta, Ga, Us -
Director Of Performance Marketing, Digital Experience At AutozoneAutozone Jan 2021 - PresentMemphis, Tn, UsRecruited as Director of Performance Marketing to build and lead AutoZone's world-class Search Center of Excellence and Partnership Marketing programs. Oversee the global strategy and execution of omnichannel and performance marketing initiatives while managing KPIs and delivering clear insights to inform decision-making.• Manage multi-million-dollar annual budgets, optimize agency performance, and mentor a high-performing team of digital marketing professionals.• Track, analyze, and report on key performance indicators (KPIs) to ensure marketing activities align with business goals and growth targets.• Lead Paid Search (SEM), Shopping, Local Inventory Ads (LIAs),Google Performance Max (PMax), Partnership and Affiliate Marketing, Mobile App Marketing, Enterprise Technical and Content SEO, App Search Optimization (ASO), and 3rd Party Marketplace Channels.• Collaborate cross-functionally with Analytics, Finance, IT, UX, Product, Marketing, and Merchandising teams to enhance AutoZone's digital experience and marketing capabilities. -
Head Of Performance Partnership Marketing & Paid Search (Sem) StrategyThe Home Depot Aug 2016 - Jan 2021Atlanta, Georgia, UsHand-picked to lead the Performance Partnership Marketing program for all enterprise business lines and Paid Search (SEM) Strategy for The Home Depot's Private Label Brands, based on proven expertise and track record of driving efficiency.• Developed and managed the overarching strategy for Performance Partnership Marketing and Paid Search (SEM) for Private Label Brands, overseeing KPIs and achieving breakthrough outcomes through continuous optimization.• Led day-to-day operations for the Performance Marketing Partnership program and Paid Search, including Shopping, LIAs, and Google Performance Max (PMax). Managed top 50 external partners, agencies, and platform teams, ensuring high performance and accountability.• Drove substantial traffic and revenue growth by identifying and implementing new Paid Search strategies and Partnership Marketing opportunities. Delivered key market trend insights to guide merchants' marketing events and product offerings.• Provided critical feedback on software and platform technology selections, overseeing successful platform migrations to improve efficiency. -
Digital Marketing Manager, Paid MediaThe Home Depot May 2014 - Aug 2016Atlanta, Georgia, UsTransitioned into a Digital Marketing Manager role, reporting to the Director of Digital Marketing. Managed a diverse portfolio of paid media channels, including Paid Search, Paid Social, Display Ads, YouTube Audience Targeting, Shopping (PLA), Native Ads, Content Marketing, and Creative Assets.• Oversaw comprehensive digital media strategy across multiple channels, resulting in measurable traffic, engagement, and ROI improvements.• Collaborated cross-functionally to ensure cohesive execution of digital marketing strategies, driving brand visibility and growth.• Achieved significant performance improvements by optimizing campaigns and leveraging insights from data to refine targeting and bidding strategies. -
Search Engine Optimization Manager (Organic / Seo)The Home Depot Jun 2011 - May 2014Atlanta, Georgia, UsBrought in as an SEO Manager to help establish an in-house SEO team and build a highly successful SEO program from the ground up. Helped develop a high-performing team and SEO capabilities that continue to drive exceptional organic traffic growth.• Built scalable SEO strategies, leading to consistent improvements in search rankings and long-term traffic growth.• Led on-page, technical, and content SEO efforts, driving visibility across core product categories.• Collaborated across teams (Content, Product, Merchandising, IT) to ensure alignment of SEO initiatives with company-wide goals for maximum impact. -
Search Engine Optimization Manager (Organic / Seo) & Ada Compliance - Web AccessibilitySears Holdings Corporation Feb 2007 - Jun 2011Chicago, Il, UsHired as a front-end developer to lead the web accessibility initiative, ensuring compliance with ADA standards. Promoted in 2010 to develop and lead the SEO program for Sears.com, Kmart.com, and Mygofer.com, driving organic traffic growth and managing SEO product initiatives.• Built and managed KPIs and reporting, providing performance trends and insights to stakeholders across the organization.• Presented technical SEO specifications and use cases to business stakeholders and IT teams, aligning SEO goals with broader business objectives.• Served as an SEO evangelist and consultant to the owners of the Sears Online Business Unit (OBU), offering strategic guidance on optimizing organic search performance.• Managed key agency relationships and negotiated contracts in partnership with procurement and legal teams, driving efficiency and value from external partners.
Free Setrana Education Details
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Northern Illinois UniversityManagement -
University Of PhoenixBusiness Management -
College Of DupageAdvertising Design
Frequently Asked Questions about Free Setrana
What company does Free Setrana work for?
Free Setrana works for Drumroll Marketing
What is Free Setrana's role at the current company?
Free Setrana's current role is Founder and Principal Consultant.
What schools did Free Setrana attend?
Free Setrana attended Northern Illinois University, University Of Phoenix, College Of Dupage.
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