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Atlanta, GA, US

Memphis, TN, US

• Recruited as Director of Performance Marketing to build and lead AutoZone's world-class Search Center of Excellence and Partnership Marketing programs. Oversee the global strategy and execution of omnichannel and.
• Manage multi-million-dollar annual budgets, optimize agency performance, and mentor a high-performing team of digital marketing professionals.
• Track, analyze, and report on key performance indicators (KPIs) to ensure marketing activities align with business goals and growth targets.
• Lead Paid Search (SEM), Shopping, Local Inventory Ads (LIAs),Google Performance Max (PMax), Partnership and Affiliate Marketing, Mobile App Marketing, Enterprise Technical and Content SEO, App Search Optimization.
• Collaborate cross-functionally with Analytics, Finance, IT, UX, Product, Marketing, and Merchandising teams to enhance AutoZone's digital experience and marketing capabilities.

Atlanta, Georgia, US

• Hand-picked to lead the Performance Partnership Marketing program for all enterprise business lines and Paid Search (SEM) Strategy for The Home Depot's Private Label Brands, based on proven expertise and track record.
• Developed and managed the overarching strategy for Performance Partnership Marketing and Paid Search (SEM) for Private Label Brands, overseeing KPIs and achieving breakthrough outcomes through continuous optimization.
• Led day-to-day operations for the Performance Marketing Partnership program and Paid Search, including Shopping, LIAs, and Google Performance Max (PMax). Managed top 50 external partners, agencies, and platform teams.
• Drove substantial traffic and revenue growth by identifying and implementing new Paid Search strategies and Partnership Marketing opportunities. Delivered key market trend insights to guide merchants' marketing events.
• Provided critical feedback on software and platform technology selections, overseeing successful platform migrations to improve efficiency.

Atlanta, Georgia, US

• Transitioned into a Digital Marketing Manager role, reporting to the Director of Digital Marketing. Managed a diverse portfolio of paid media channels, including Paid Search, Paid Social, Display Ads, YouTube Audience.
• Oversaw comprehensive digital media strategy across multiple channels, resulting in measurable traffic, engagement, and ROI improvements.
• Collaborated cross-functionally to ensure cohesive execution of digital marketing strategies, driving brand visibility and growth.
• Achieved significant performance improvements by optimizing campaigns and leveraging insights from data to refine targeting and bidding strategies.

Atlanta, Georgia, US

• Brought in as an SEO Manager to help establish an in-house SEO team and build a highly successful SEO program from the ground up. Helped develop a high-performing team and SEO capabilities that continue to drive.
• Built scalable SEO strategies, leading to consistent improvements in search rankings and long-term traffic growth.
• Led on-page, technical, and content SEO efforts, driving visibility across core product categories.
• Collaborated across teams (Content, Product, Merchandising, IT) to ensure alignment of SEO initiatives with company-wide goals for maximum impact.

Chicago, IL, US

• Hired as a front-end developer to lead the web accessibility initiative, ensuring compliance with ADA standards. Promoted in 2010 to develop and lead the SEO program for Sears.com, Kmart.com, and Mygofer.com, driving.
• Built and managed KPIs and reporting, providing performance trends and insights to stakeholders across the organization.
• Presented technical SEO specifications and use cases to business stakeholders and IT teams, aligning SEO goals with broader business objectives.
• Served as an SEO evangelist and consultant to the owners of the Sears Online Business Unit (OBU), offering strategic guidance on optimizing organic search performance.
• Managed key agency relationships and negotiated contracts in partnership with procurement and legal teams, driving efficiency and value from external partners.

Master Of Business Administration (M.B.A.), Management

Bachelor’S Degree, Business Management

Associate’S Degree, Advertising Design