Marcel Frei

Marcel Frei Email and Phone Number

Senior Vice President South Europe and Member of the Executive Board WIKA Switzerland @ WIKA Group
Buchrain, LU, CH
Marcel Frei's Location
Buchrain, Lucerne, Switzerland, Switzerland
About Marcel Frei

Accomplished and strategic leader, Marcel Frei, brings a profound legacy of over two decades in driving operational excellence and transformative growth within the global OEM sales sector, notably within the EMEA and India regions. With a proven track record at WIKA Group, I've spearheaded initiatives that realized ambitious sales targets, achieving a remarkable 210 million Euro budget, and fostered robust business development strategies that significantly expanded market footprint in challenging territories like China and the US.My career encapsulates a dynamic spectrum of roles from VP OEM Sales EMEA/India at WIKA Group to CEO positions, where my adeptness in navigating complex sales ecosystems, managing substantial teams of up to 150 employees, and pioneering innovative market penetration strategies has been consistently demonstrated. My strategic vision and meticulous execution have not only led to achieving and surpassing sales and margin objectives but have also cultivated enduring relationships with key stakeholders, enhancing customer satisfaction and loyalty.Equipped with an MBA and specialized leadership training, including the WIKA Leadership Program and Dale Carnegie's Sales Excellence Program, my approach to leadership is grounded in empowerment, fostering a culture of accountability, and driving performance through value-based selling and strategic marketing initiatives. Fluent in both German and English, I excel in multinational environments, ensuring seamless communication and cross-cultural team cohesion.I am committed to leveraging my comprehensive expertise in business modeling, strategic planning, and customer service to drive sustainable growth and innovation. As I look forward to exploring new leadership challenges, I am keen on opportunities to contribute my strategic insight and transformational leadership to forward-thinking organizations aiming to make a significant impact in their industry.

Marcel Frei's Current Company Details
WIKA Group

Wika Group

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Senior Vice President South Europe and Member of the Executive Board WIKA Switzerland
Buchrain, LU, CH
Website:
wika.com
Employees:
2908
Marcel Frei Work Experience Details
  • Wika Group
    Senior Vice President South Europe And Member Of The Executive Board Wika Switzerland
    Wika Group
    Buchrain, Lu, Ch
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  • Wika Group
    Senior Vice President South Europe / Member Of The Executive Board Wika Switzerland
    Wika Group Jul 2024 - Present
    Greater Milan Metropolitan Area
    🔹Strategically manage a high budget, optimizing revenue strategies and driving financial growth across South Europe.🔹Lead market expansion strategies in China and the US, solidifying our presence in key global markets.🔹Oversee and empower a diverse team, fostering a culture of excellence and innovation.🔹Forecast market trends and customer needs, developing forward-thinking solutions that ensure competitive advantage.🔹Champion virtual leadership, promoting cross-cultural collaboration and operational efficiency across international teams.
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  • Wika Group
    Vice President Oem Emea/India / Member Of The Executive Board Wika Switzerland
    Wika Group Jan 2021 - Jun 2024
    Hitzkirch, Lucerne, Switzerland
    🔹Strategically manage a high budget, optimizing revenue strategies and driving financial growth across EMEA and India.🔹Pioneer the adoption of a "Value Selling" approach, transforming sales methodologies and enhancing customer engagement.🔹Lead market expansion strategies in China and the US, solidifying our presence in key global markets.🔹Oversee and empower a diverse team of 150, including 11 direct reports, fostering a culture of excellence and innovation.🔹Forecast market trends and customer needs, developing forward-thinking solutions that ensure competitive advantage.🔹Contribute significantly to BM SML projects, aligning product development with market demands for increased profitability.🔹Champion virtual leadership, promoting cross-cultural collaboration and operational efficiency across international teams.🔹Drive substantial sales and margin growth, reinforcing our market leadership position through strategic planning and execution.
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  • Wika Group
    Director Of Sales, Marketing And Scm / Member Of The Executive Board Wika Switzerland
    Wika Group Feb 2015 - Jan 2021
    Schweiz
    🔹Managed the budget, leading strategic market expansions and operational efficiency improvements.🔹Directed the development and execution of comprehensive marketing plans, driving brand recognition and market penetration.🔹Spearheaded partnerships and business opportunities, enhancing retail and commercial growth.🔹Maintained high-quality customer relationships through effective communication strategies, boosting client loyalty and satisfaction.🔹Managed and developed a team of 46, promoting a culture of innovation and continuous improvement.🔹Optimized inventory management in collaboration with senior management, ensuring operational and financial efficiency.🔹Successfully expanded into the Chinese and US markets for HVAC applications, establishing a strong market presence.🔹Enhanced team productivity and market responsiveness through strategic leadership and effective management practices.
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  • Mrstudios - Industrial Vr/Ar
    Member Of The Advisory Board
    Mrstudios - Industrial Vr/Ar Sep 2019 - Present
    Prague, Czechia
    🔹Provide strategic guidance and expertise to support MRstudios' overarching business strategy and operational efficiency.🔹Advise on sales strategy development and execution, enhancing MRstudios' market position and revenue growth in the Industrial VR/AR sector.🔹Leverage industry insights and trends to inform strategic decision-making, ensuring MRstudios remains at the forefront of technological advancements.🔹Foster relationships with key stakeholders and clients, enhancing the company's network and opportunities for collaboration.🔹Drive innovation by recommending cutting-edge solutions and approaches, positioning MRstudios as a leader in VR/AR solutions.🔹Support the leadership team in navigating market challenges and identifying new business opportunities.🔹Contribute to the development of sales and marketing materials, ensuring alignment with strategic goals and market demands.🔹Act as a sounding board for new ideas and initiatives, providing critical feedback and insights to refine and enhance MRstudios' offerings.
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  • Autix Gmbh
    Member Of The Board
    Autix Gmbh Apr 2017 - Sep 2020
    Lucerne Area, Switzerland
    Supported the company Autix as a member of the board in all strategic matters.
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  • K.R. Pfiffner Ag
    Sales Director Asia/Pacific
    K.R. Pfiffner Ag May 2011 - Dec 2014
    🔹Oversaw a CHF 24 million budget, driving sales growth and market expansion across Asia and the Pacific regions.🔹Established a strategic office in Shanghai, significantly enhancing market penetration and brand visibility in China and India.🔹Managed a cross-functional team across India, China, and Switzerland, fostering teamwork and driving sales performance.🔹Developed and implemented effective marketing concepts tailored to the Indian and Chinese markets, increasing market share.🔹Utilized consultative selling techniques to improve cross-sell opportunities and deepen customer engagement.🔹Led strategic market development initiatives, identifying and capitalizing on geographic areas for increased market penetration.🔹Directed training content development, incentives, and marketing initiatives to enhance team capabilities and market reach.🔹Demonstrated exceptional time management and attention to detail, managing multiple projects simultaneously for optimal outcomes.
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  • Imexsu Europe Gmbh
    Ceo
    Imexsu Europe Gmbh Sep 2009 - Mar 2013
    🔹Led cross-functional teams to streamline operations and drive efficiencies, resulting in improved profitability and operational agility.🔹Instituted a data-driven approach to decision-making, leveraging market analytics to guide strategic initiatives and product development.🔹Negotiated and secured advantageous contracts with suppliers and vendors, reducing costs and enhancing product margins.🔹Spearheaded the expansion into new markets, identifying and capitalizing on emerging opportunities to diversify revenue streams.🔹Championed innovation in product offerings and service delivery, setting industry standards and outpacing competitors.🔹Implemented robust compliance and governance frameworks to ensure business operations aligned with regulatory requirements and ethical standards.🔹Fostered a corporate culture of excellence, accountability, and continuous learning, attracting top talent and enhancing team performance.🔹Engaged actively in industry forums and events, elevating the company's profile and forging strategic alliances with market leaders.
  • Niederberger Pfs Ag
    Ceo
    Niederberger Pfs Ag Sep 2009 - Apr 2011
    🔹Drove organizational restructuring and strategic realignment, optimizing operational efficiency and market responsiveness.🔹Instituted rigorous financial management and budget oversight practices, significantly improving profitability and cost control.🔹Championed the adoption of new technologies and processes, enhancing product offerings and service delivery capabilities.🔹Established and cultivated strategic partnerships with industry leaders, augmenting brand visibility and competitive positioning.🔹Implemented a comprehensive risk management framework, minimizing operational risks and safeguarding company assets.🔹Fostered a culture of continuous improvement and innovation, encouraging creativity and proactive problem-solving among the team.🔹Directed the development and launch of targeted marketing campaigns, increasing brand awareness and market share.🔹Oversaw the integration of customer feedback mechanisms, enhancing product development and customer service excellence.
  • Pfs Ag
    Sales And Marketing Manager
    Pfs Ag May 2007 - Aug 2009
    🔹Spearheaded the development and implementation of a comprehensive CRM strategy, significantly improving customer engagement and loyalty.🔹Directed competitive analysis and market research activities to inform strategic decisions and identify growth opportunities.🔹Cultivated a high-performance team environment through targeted training and development programs, elevating sales competencies and morale.🔹Initiated and managed key partnerships with industry influencers and stakeholders, broadening the company's reach and influence.🔹Leveraged digital marketing tools and platforms to enhance brand visibility and lead generation, adopting innovative approaches to marketing.🔹Implemented process improvements and technological upgrades, increasing operational efficiency and reducing time-to-market for new products.🔹Drove the successful launch of new products and services, coordinating cross-departmental efforts to ensure market readiness and impact.🔹Monitored and analyzed sales performance metrics, adjusting strategies in real-time to meet and exceed sales targets.
  • Listec Schweisstechnik Ag
    Sales And Marketing Manager
    Listec Schweisstechnik Ag May 2004 - Apr 2007
    🔹Orchestrated the integration of sales and marketing functions, fostering synergy and enhancing the effectiveness of promotional campaigns.🔹Developed and executed key account management strategies, solidifying long-term client relationships and securing repeat business.🔹Led market segmentation and targeting efforts, identifying lucrative niches and tailoring offerings to meet specific customer needs.🔹Implemented a performance tracking system for sales activities, enabling data-driven decisions and continuous improvement in sales tactics.🔹Initiated and managed strategic partnerships with distributors and vendors, expanding the distribution network and accessibility of products.🔹Facilitated cross-functional teams to launch new products, ensuring alignment with market needs and optimizing launch strategies for maximum impact.🔹Conducted training sessions for the sales team on product knowledge and sales techniques, elevating the team's proficiency and confidence.🔹Engaged in continuous market analysis to anticipate industry trends and competitor moves, positioning the company as a market leader.
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  • Boa Ag
    Area Sales Manager
    Boa Ag Aug 2002 - Apr 2004
    🔹Drove the identification and acquisition of new business opportunities, significantly increasing market share and revenue in both regions.🔹Implemented tailored sales strategies and customer service protocols, ensuring high levels of client satisfaction and loyalty.🔹Facilitated cross-departmental collaboration to streamline product development and customization, meeting diverse market demands.🔹Negotiated strategic agreements with distributors and partners, enhancing the brand’s distribution network and market penetration.🔹Conducted comprehensive market analysis and competitor benchmarking, informing strategic decisions and positioning initiatives.🔹Developed and delivered product training programs for sales representatives and partners, enhancing product knowledge and sales effectiveness.🔹Monitored and managed sales performance, utilizing KPIs to identify trends, optimize strategies, and achieve sales targets.🔹Acted as the primary liaison between the company and key accounts, fostering relationships, and ensuring continuous engagement and feedback.
  • Boa Ag
    Project Manager
    Boa Ag Nov 1999 - Jul 2002
    🔹Spearheaded project management initiatives, overseeing the development and implementation of new production machinery and processes.🔹Directed cross-functional teams, ensuring projects were delivered on time, within budget, and met all quality standards.🔹Conducted detailed feasibility studies to evaluate the viability of proposed projects, optimizing resources and ensuring alignment with business goals.🔹Implemented project tracking mechanisms to monitor progress, identify bottlenecks, and apply corrective actions promptly.🔹Facilitated communication between stakeholders, including suppliers, team members, and executive management, to maintain transparency and project alignment.🔹Employed proficiency in German to navigate complex project requirements and foster effective collaborations with local and international teams.🔹Applied industry best practices and continuous improvement methodologies to enhance project outcomes and operational efficiency.🔹Leveraged technical expertise to provide insights into technical specifications, ensuring projects adhered to the highest industry standards.
  • Boa Ag
    Equipment Designer
    Boa Ag Jul 1998 - Oct 1999
    🔹Led the design and development of innovative devices for production machinery, significantly improving operational performance and efficiency.🔹Conducted in-depth analysis to optimize process systems, ensuring seamless integration with existing production lines and minimizing disruptions.🔹Defined and standardized process flows across production operations, enhancing productivity and ensuring consistent product quality.🔹Collaborated closely with engineering and manufacturing teams to translate conceptual designs into practical, efficient production solutions.🔹Utilized expertise in German to effectively communicate design concepts and technical specifications, facilitating smooth project execution.🔹Employed CAD tools and other design software to create detailed equipment designs, prototypes, and technical documentation.🔹Conducted rigorous testing and validation processes to ensure designs met all functional requirements and compliance standards.🔹Fostered a culture of innovation, encouraging the exploration of new technologies and design approaches to meet evolving production challenges.

Frequently Asked Questions about Marcel Frei

What company does Marcel Frei work for?

Marcel Frei works for Wika Group

What is Marcel Frei's role at the current company?

Marcel Frei's current role is Senior Vice President South Europe and Member of the Executive Board WIKA Switzerland.

Who are Marcel Frei's colleagues?

Marcel Frei's colleagues are Andrzej Rosołowski, Yogesh Sawant, Febry Merdiansyah, Klaudia Lewandowska, Priscila Forde, Ander Bada Cortabarria, Lidia Dyrdol.

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